Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should we use "and" or "&"?
-
Our client has an ampersand in their brand name. The logo has "&", their url is spelled out. I'm trying to get them to standardize the use of the name for directories/listings. Should we use "and" or "&"?
-
I'd go for &.
I optimized a page for "Canada & New England Cruises" some years back. The results were:
canada and new england cruises = 24th of 6,300,000 results canada & new england cruises = 32nd of 7,660,000 results
This indicates to me that Google probably knows the difference.
-
Greetings VernonMack, Thanks for coming to Q&A with your question. I'm the Local SEO Associate here in the forum. Your question is a good one and, happily, the answer here is simple. You need to use whatever your legal business name is. If your DBA uses ampersand, then consistently use this to describe your business on your website, local listings and elsewhere. If it uses and, then use that. Be consistent and you will be fine.
-
and = & (much of a muchness really)
I'd go with "&" i the directories if that's what's in the logo so consumers get familiar / see consistency with the brand - also it's shorter
-
Use at&t or at t (including spacing).
Let's refer to the At&t example
If you use "&" google will still read it as att or at&t however if you include "and" then this becomes a totally different term.
So try with spacing or &
Hope this helps,
Vahe
-
Hi Woj. Thanks for the reply. Looks like my first question was unclear. URL is already established. Please see clarification note to Francisco above.
-
Thanks, Francisco. I need to use one or the other. i.e. "Heating & Air" or "Heating and Air" because HeatingAir would not be right.
To clarify, I am trying to determine the best way to add the client's NAME (not url) to listings/directories. I was just noting that the url is already ...heatingandair.com.
-
The "&" character is typically reserved for the querystring portion of the URL
I'd avoid using "and" or "&" in url's except for in the TLD if it's critical for the brand
Also, another tip.. if you use "and", make sure it doesn't get confused with the surrounding words, e.g.
- camelandhorse.com may be read as "came land horse" or "camel and horse"
(sorry, no real-word example came mind lol - except for the old expertsexchange.com URL)
-
I would probably use AT&T's example (ATT). I believe Matt Cutts said the & is looked at as a character. I tried going straight to at&t.com and it sent me to a SERP. Using the word "and" in the domain sounds weird to me.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
In writing the url, it is better to use the language used by the people of my country or English?
We speak Persian and all people search in Persian on Google. But I read in some sources that the url should be in English. Please tell me which language to use for url writing?
Technical SEO | | ghesta
For example, I brought down two models: 1fb0e134-10dc-4737-904f-bfdf07143a98-image.png https://ghesta.ir/blog/how-to-become-rich/
2)https://ghesta.ir/blog/چگونه-پولدار-شویم/0 -
Canonical Tag when using Ajax and PhantomJS
Hello, We have a site that is built using an AJAX application. We include the meta fragment tag in order to get a rendered page from PhantomJS. The URL that is rendered to google from PhantomJS then is www.oursite.com/?escaped_fragment= In the SERP google of course doesnt include the hashtag in the URL. So my question, with this setup, do i still need a canonical tag and if i do, would the canonical tag be the escaped fragment URL or the regular URL? Much Appreciated!
Technical SEO | | RevanaDigitalSEO0 -
How can I Style Long "List Posts" in Wordpress?
Hi All, I have been working on a list-post which spans over 100 items. Each item on the list has a quick blurb to explain it, an image and a few resource links. I am trying to find an attractive way to present this long list post in Wordpress. I have seen several sites with long list posts however; they place their items one on top of the other which yields a VERY long page and the end user has to do a lot of scrolling. Others turn their lists into slideshows, but I have no data on how slides perform against 10-mile-long-lists which load in 1 page. I would like to do something similar to what List25.com does as they present about 5-10 items per page and they seem to have pagination. The pagination part I understand however; is there a shortcode plugin to format lists in an attractive way just like list25?
Technical SEO | | IvanC0 -
How do I add "noindex" or "nofollow" to a link in Wordpress
It's been a while since I've SEOed a Wordpress site. How do I add "nofollow" or "noindex" to specific links? I highlight the anchor text in the text editor, I click the "link" button. I could have sworn that there used to be an option in the dialogue box that pops up.
Technical SEO | | CsmBill0 -
Effective use of hReview
Hi fellow Mozzers! I am just in the process of adding various reviews to our site (a design agency), but I wanted to use the ratings in different ways depending on the page. So for the home page and the services (branding, POS, direct mail etc) I wanted to aggregate relevant reviews (giving us an average of all reviews for the home page, an average of ratings from all brand projects and so on). Then, I wanted to put specific reviews on our portfolio pages, so the review relates specifically to that project. This is the easiest to do as the hReview generator is geared up for reviews that come from one source, but I can't find a way of aggregating the star ratings to make an average rating rich snippet. Anyone know where I can get the coding for this? Thanks in advance! Nick.
Technical SEO | | themegroup0 -
NoIndex/NoFollow pages showing up when doing a Google search using "Site:" parameter
We recently launched a beta version of our new website in a subdomain of our existing site. The existing site is www.fonts.com with the beta living at new.fonts.com. We do not want Google to crawl the new site until it's out of beta so we have added the following on all pages: However, one of our team members noticed that google is displaying results from new.fonts.com when doing an "site:new.fonts.com" search (see attached screenshot). Is it possible that Google is indexing the content despite the noindex, nofollow tags? We have double checked the syntax and it seems correct except the trailing "/". I know Google still crawls noindexed pages, however, the fact that they're showing up in search results using the site search syntax is unsettling. Any thoughts would be appreciated! DyWRP.png
Technical SEO | | ChrisRoberts-MTI0 -
404 crawl errors from "tel:" link?
I am seeing thousands of 404 errors. Each of the urls is like this: abc.com/abc123/tel:1231231234 Everything is normal about that url except the "/tel:1231231234" these urls are bad with the tel: extension, they are good without it. The only place I can find this character string is on each page we have this code which is used for Iphones and such. What are we doing wrong? Code: Phone: <a href="[tel:1231231234](tel:7858411943)"> (123) 123-1234a>
Technical SEO | | EugeneF0 -
Use of Meta Tag - MSSmartTagsPreventParsing
We've inherited some sites from another developer that had the following tag: All references I can find to it are from 2004. What is the purpose and is it worth including in pages/sites we build?
Technical SEO | | wcksmith0