How is link juice passed to links that appear more than once on a given page?
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For the sake of simplicity, let's say Page X has 100 links on it, and it has 100 points of link juice.
Each page being linked to would essentially get 1 point of link juice. Right?
Now let's say Page X links to Page Y 3 times and Page Z 5 times, and every other link only once.
Does this mean that Page Y would get 3 "link juice points" and Page Z would get 5?
Note: I know that the situation is much more complex than this, such as the devaluation of footer links, etc, etc, etc. However, I am interested to hear peoples take on the above scenario, assuming all else is equal.
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Yep, only first link counts. So it is important that it's a text link! A common problem is that people have a product image that links as the first link on the page to that URL.. with a text link below.. not good...
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My understanding is that the 2nd and beyond links to the same url from the same page don't count (ie they are worth zero) and that their link juice does not get redistributed to the other links on the page. So it acts like the 2nd and beyond links to the same url are nofollow.
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