How to quickly up your PA/DA?
-
Okay people,
so far i've actually tried a lot of things and analised a lot of data provided by SEOMoz and i already made a lot of changes.
Still one of my competitors stands on the number 1 position in Google. Their page ranks F for the keyword and my page ranks A.
I can only come to the conclusion that there is another part that plays his part here. So i basicly found this informatie:
- Page Grade:
- My site: Grade A
- Competitor: Grade F
- Page Authority (PA):
- My site: 49/100
- Competitor: 62/100
- Domain Authority (DA):
- My Site: 39/100
- Competitor: 55/100
- Total Links:
- My Site: 1188
- Competitor: 8250
- FB Shares:
- My Site: 15
- Competitor: 14
- FB Likes:
- My Site: 2
- Competitor: 1
- Tweets:
- My Site:6
- Competitor: 7
- Google+:
- My Site: 3
- Competitor: 0
I already made some adjustments to my facebook fan page so it can recieve more likes then before.
I think the main issue is located in the PA en DA factors. What do you guys think and what could i do to quickly increase my PA en DA factor (PA is the most important one i think).
hope to hear from you soon
- Page Grade:
-
Keyword density is a myth. http://www.miislita.com/fractals/keyword-density-optimization.html
dont keyword stuff tags like the title with keywords, place the keyword as many times as you want in the document, as long as it is natural.
-
To be honest, I don't pay much attention to keyword density. I make sure to use the keyword once or twice on the page, near the top in the middle of a relevant sentence. I link to the page internally using varying anchor text, and the links all come not from navigation links but from editorial text links contained in body text towards the top of the page.
I also write extensively about the keyword topic, this means 5-600 words examining the topic, filled with related keywords and relevant topics. For some reason, the quality of the writing matters. Google seems pretty sophisticated at determining when something is spammy, and when something has a Wikipedia quality about it.
-
Hello Cyrus,
thanks for the pointers. I already submitted a in depth keyword Analysis. The report is being printed right now...
i'm currently using the competitive link finder for finden more link with higher MR MT en DA. I also adjusted some link anchors from website I control to my site. Hope it will help some at least
thanks for the pointer.
What is your feel about keyword density? Is it or isn't it a factor, how big a factor is it? Where should you keep the density at?
-
so that works exactly like PR calculation.
so for my DA to go up i might actually need to "collect" 1,000 links in order to go up to 50?
-
Hi Jamo,
Looks like you've done some good research. Here's some more tips:
1. Use the Keyword Analysis tool to give you an even more in-depth view of why your competition is out-ranking you. Be sure to run a full report, and you can add your own url for comparison.
http://pro.seomoz.org/tools/keyword-difficulty
2. Don't forget anchor text. A few high authority links with the right anchor text - containing exact or partial match keywords - can go a long way in helping an otherwise poorly optimized page to rank.
3. As others have said, it's all about building high quality links to your site. Unfortunately, this takes time, patience and energy, but it's well worth it in the end.
Oh, and instead of using "total links" as a metric, try looking at "total linking root domains" instead, as this is a better indicator or ranking potential.
-
Theo and nick give good advice.
One more thing, DA and PA are logarithmic, so if you are 40 and your competitor is 60, the difference between 40 and 50, is ten times as big as the difference between 30 and 40
-
PA and DA are primarily based on links. It looks like your competitor is out-shining you there. I'd make your major next step a link building campaign.
-
You can't 'quickly' raise your PA/DA in a legit and normal way.
Aside from the caps that Google is said to have on your allowed growth/time, raising these values requires high amounts of backlinks from strong domains. Focus on creating top quality content that your target audience wants to read, share and link to. A higher PA/DA will follow.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Improve Site Performance by Removing/Replacing Widgets & Plugins?
We completed a Wordpress redesign of our website in December. The project took about 8 months. Important URLs on the new site are performing slowly according to Google Page Speed Insights. For instance, a key product page gets a score of 18 on mobile and 61 on desktop. Home page scores 37 on mobile and 80 on desktop. My new SEO believes the website is hindered by an excessive number of plugins and widgets. That reducing the number of these may increase performance. Also, my developers were unable to get WT3 Total Cache to work with our InMotion server and have used about 3 plugins for cache. We purchased a real estate theme (wpcasa) and heavily customized it. Any suggestions for improveing performance? If we recoded the website from scratch without a pre existing theme (using the existing design) would that speed up performance? Is there anything we can do remove complexity and improve URL download speeds? We are in a very competitive niche and we need decent performance in order to rank. Thanks,
Intermediate & Advanced SEO | | Kingalan1
Alan1 -
Google balances SERP results with positive and negative News/PR?
Hey guys, We did reputation management back in March 2017. We basically built high quality links to online assets such as linkedin, twitter, facebook, positive PR articles and other web properties in order to rank them higher then negative PR. However there was 0 change (the link building was solid). And the negative PR remains in the top 10 with also positive new articles about the site. At this point, i believe that Google is keeping the negative PR in the top 10 to keep balanced SERP results. Does anyone know if this is something Google does to balance positive and negative results? Cheers, Chris
Intermediate & Advanced SEO | | cathywix0 -
Top-10 ranked site dropping in/out of Google index?
I work for a company that makes an important product in a category. The company has a website (www.company.org); the product is at www.company.org/product. We recently (early May) redesigned and rearchitected the product site for SEO purposes. The company site talks about the category a bit (imagine the Colgate site; it talks about "toothpaste" a bit). The blog (blog.company.org/product) also talks about the category quite a bit (and links to the company site of course). The product is a major product in the category, among the top 3. The site and blog have been around for 15+ years. The site has appx. a billion backlinks, most branded links to the product. It's in the top 50 highest ranked sites among all sites on the internet in the ahrefs rank index. Imagine you are searching for our product category, "category". If you search for "category" in Bing today, my company's site is the 3rd result, and it's the 1st result from a company that makes a product in this category. If you search for "category" in Google today, our site is not in the top 150 results. In fact, the site keeps dropping out of Google's index. (See attached for what that looks like in the search console.) What might cause a site to jump from "ranked in top 10" to "not ranked" in Google -- back and forth every couple of days? Penalties? Our recent (early May) site rearchitecture? We're not making giant, index-shifting changes every day. wE0Bn
Intermediate & Advanced SEO | | hoosteeno0 -
Pure Manual Spam v/s New website
My website nowwhatstudio.com hit by google pure spam and google applied manual spam action to the website. Why google applied manual spam action to my website? How Can I recover my website. I create new website (nowwhatmoments.com) with the same content from the old spam action website (nowwhatstudio.com). As google removed my old website content from search indexed. Can I use the same content for a new website? I already spend allot of money on content. If I delete my old website from the server, after that Can I use the old website content for a new website? Or Can make edits the old website content and make it 80% original for a new website? I can use my old website (nowwhatstudio) email id and social accounts for a new website?
Intermediate & Advanced SEO | | bondhoward0 -
Old/wrong meta-titles in index
Hi, We have problems with old Meta titles in the index of google.nl. If you look for example at this wine: https://www.wijnvoordeel.nl/Italie/Just-Hugo::5460.html The Meta tile is: **Just Hugo | Heerlijke Hugo | Het zomerdrankje van 2014 | Wijnvoordeel ** If you look at the results in Google: https://www.google.nl/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#safe=active&q=just hugo The Meta tile is: Just Hugo - Wijnvoordeel(this is an old/automatic generated Meta tile). I already added the code "", but I don't see any progress. Does anybody knows what could be the problem? Thanks for the help! Douwe Veldstra
Intermediate & Advanced SEO | | Eluscious.com0 -
Scraping / Duplicate Content Question
Hi All, I understanding the way to protect content such as a feature rich article is to create authorship by linking to your Google+ account. My Question
Intermediate & Advanced SEO | | Mark_Ch
You have created a webpage that is informative but not worthy to be an article, hence no need create authorship in Google+
If a competitor comes along and steals this content word for word, something similar, creates their own Google+ page, can you be penalised? Is there any way to protect yourself without authorship and Google+? Regards Mark0 -
CSS Display None / Hidden? Will I get in Trouble?
Hi, We're integrating over a dozen of videos to the site to be featured in a slideshow manner. A selected video will be featured in the center of the page, meanwhile the user can click on the small thumbnails and change it to something else. For the selected videos, there will be a transcript shown right next to the video. The trick is, we cant show the transcripts for all the videos at once, since that's just bad user experience - the page will be miles long. We want to hide the transcripts for the videos which are not shown either in a div - or in some other Google friendly manner. The question is? Is this Google - legit? Is there a chance of being flagged, since so much content will be hidden?
Intermediate & Advanced SEO | | sophia1231 -
.htaccess question/opinion/advice needed
Hello, I am trying to achieve 3 different things on my .htaccess I just want to make sure I am doing it the right or best way because I don't have much experience working on this kind of files. I am trying to: a) Redirect www.mysite.com/index.html to www.mysite.com so I don't get a duplicate content/tag error. b) Redirect mysite.com to www.mysite.com c) Get rid of the file extensions; www.mysite.com/stuff.html to www.mysite.com/stuff This is the code that I'm currently using and it seems to work fine, however I would like someone with experience to take a look so I can avoid internal server errors and other kinds of issues. I grabbed each piece of code from different posts and tutorials. Options +FollowSymlinks
Intermediate & Advanced SEO | | Eblan
RewriteEngine on Index Rewrite RewriteRule ^index.(htm|html|php) http://www.mysite.com/ [R=301,L] RewriteRule ^(.*)/index.(htm|html|php) http://www.mysite.com/$1/ [R=301,L] RewriteEngine on
RewriteCond %{REQUEST_FILENAME} !-d
RewriteCond %{REQUEST_FILENAME}.html -f
RewriteRule ^(.*)$ $1.html Options +FollowSymlinks
RewriteEngine on
Rewritecond %{http_host} ^mysite.com [nc]
Rewriterule ^(.*)$ http://www.mysite.com/$1 [r=301,nc] Thanks a lot!0