Adwords Quality Score Help
-
Hi,
I have (well I though I did have) a well optimised landing page for Google Adwords for the keyword Sonos Play 3, but yet my quality score is 3/10 - 4/10. It has been like this for a while now.
You can see the landing page here
If you would like to see the Add Content let me know. (attached as an image)
I appreciate any and all help I receive.
Thank You
Rick
-
Very good video, thanks.
I think i just need to change my ads around alittle for better CTR.
-
A 2% avg isn't bad - im glad to hear it went up to 5/10
-
It is very low.
I would suggest you watch this video it will answer all of your questions.
http://www.youtube.com/watch?v=3noFLUiLwnA&feature=youtube_gdata_player
Hope it helps, good luck
-
Hey Serge, its around adverage 2% for the week
P.S. Just hit 5/10 QS.. Not change anything
-
Hi. I am sorry I was sleeping in the morning when opened it up. I was interested in CTR, no CPC.
-
Hey Serge,
Impressions today is 96 adverage CPC at £1.80..
The keyword has been running for months at this QS, and there is 4 keywords in the group, 3 of the same just different match types and the other with 'buy' before it.
Thanks for looking at this.
-
how many impressions your ad has and what is cpc?
have you ran it or just added and it showing you that QS?
how many keywords you got in your ad group?
p.s. Egol on this forum suggested reading Advanced Adwords, i'm half done, it's very solid information that you might need, especially about QS. you can rent at amazon
good luck
-
Sorry, i just updated my answer, i meant;
- Exact Match is coming back at 4/10
- I also have Phrase match at 3/10
-
i would try exact match keywords and make sure the ads relate to that keyword
-
- Exact Match is coming back at 4/10
- I also have Phrase match at 3/10
Im page 3 on google SEPR for the keyword and after 1/2 weeks i think they keyword is going well. Just cant see the problem with this quality score.
-
Are you using a broad keyword or a exact?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Search Volume, Organic Rankings and Adwords
Hi, I hope you can help. And if this has been answered before, I apologise. Just spent two hours searching but couldnt find much at all. So I have this website, and it ranks in the top 10 for around 150 keywords. Its fairly niche market for targeting the UK market, but subject is for a local area, its got a good optimised site, no link issues, works well, good UI etc. Problem I have is this. It used to get a fair amount of organic traffic a few years ago to generate around 30 leads a day, and back then that was from just one keyword. Today, we may get one a lead a day from organic even though we rank for a lot more keywords and our exposure all round is good. However, we also pay for adwords to make up for the lost leads, the same keywords we are ranking for organically! So we bid on adwords and get our 30 leads with the same keywords and monthly search volume as we have organically, yet we dont get any leads for those keywords organically. So Adwords produces leads, organic doesn't, but they are the same keywords and rank next to each other. How does that work? So my question is, why do our organic keywords that rank just under the adwords that we bid for, with the same monthly searches, only give us 1 lead a day (when they used to give us 30) and adwords now give us 30 leads a day? Thanks James
Paid Search Marketing | | jaimo6930 -
Disparities between AdWords clicks and Analytics sessions
Hi all, Have an Analytics account connected to my AdWords account which is showing HUGE gulfs in clicks and sessions for a CPM campaign. 500 clicks = 0 sessions. Does anyone have any idea why this could be the case? Auto-tagging is on and everything looks to be in place. The website itself is on a 303 so I was wondering could that be impacting things? The CPC is also just 1p so that's got me very suspicious. Thanks in advance.
Paid Search Marketing | | Whittie0 -
PPC Adwords Trademark Protection
Hi Wheres the form for filling in/registering your brand with Google for trademark protection in adwords ? I can only find an infringement/complaint form, which given no one currently infringing i imagine will be pointless filling it in. I understand its possible to register trademark with Google in the first place If someone can direct me to the exact page will be much appreciated ? Many Thanks Dan
Paid Search Marketing | | Dan-Lawrence1 -
AdWords Negative Keywords
Hello community! I got a bit stuck with negative keywords management today! I have updated the negative keyword list and as it can be shared among all my active campaign I put it into the shared library. But when I downloaded the recent changes on Editor I can't get to see the new negatives and I can't check their match types. Do I have to upload the list on Editor for each campaign? Thanks
Paid Search Marketing | | PremioOscar0 -
Put AdWords mobile ads in separate Campaign or AdGroup?
We want to ramp up traffic from the segment "Mobile with Full Browser" under enhanced campaigns in Google AdWords. Our Google rep said that it would be best to do this from within the same campaign. We're contemplating pulling the mobile traffic conversion effort out into its own campaign in order to more easily track performance. Background: We bid down traffic from "Mobile with Full Browser" to -100% because initially it performed poorly. We've improved our mobile experience and we want to try again. We're contemplating building mobile versions of our current ads using the AdWords functionality that does this, and watching how the mobile ads and the segment "Mobile with Full Browser" responds this time. Separate campaign or from within the same campaign. What would you do? Thanks,
Paid Search Marketing | | mbiskup0 -
Poor performing adwords account - would a new account on a different subdomain be a good way to start a fresh?
Hi We have a client who has a poor performing adwords account and has suggested starting a new account with a different gmail account, different card details and a different subdomain. More specifically we will be using unbounce to create landing pages. I was wondering the following: Will Google be able to relate the new account to the old account? If so will they then use the old accounts history with regards to quality score etc...? The keywords being targeted are in and around "email marketing" which is highly competitive - would a new account struggle at first and need to bid excessively high because of lack of history? They have a high budget - does this affect how quickly and how Google looks at an account - will they get priority? Would it be better to scrap this idea and pause the old campaign and start new campaigns in the same adwords account? Would it be better to scrap this idea and repair the existing campaigns/ad groups? Keen to get people's thought's on this one as I can't seem to find a clear cut answer from the web. Thanks Anthony
Paid Search Marketing | | Tone_Agency0 -
Curious about Adwords keyword tool results.
Why the Google Adwords Keywords tool says there are 0 local monthly searches for a keyword or shows a dash, but in spite of this there's competition for those keywords (up to 0.42 in some cases) ? Thanks!!
Paid Search Marketing | | gerardoH0 -
Google Adwords Book
Does anyone have a suggestion on a very recent Google Adwords book?
Paid Search Marketing | | phogan0