It Doesn’t Matter Where You Point Links, Google Will Pick The Page
-
Hi Guys,
I have a site that ranks quite well in a very competitive vertical and the company is now planning to do a site relaunch.
SEO is very important to them and all of the sites within in the top 10 have the primary keyword in the urls example
search: key1 key2
site.com/key1-key2/
site.com/ key1key2/
site.com/key1key2.phpOur site is the only one that is positioned within the top 10 without the keyword in the url and homepage only listing
so the top 10 result looks like
search: key1 key2
site.com/key1-key2/ site.com/ key1key2/ site.com/key1key2.php oursite.com sitekey2.com/key1-key2/
key1site.com/key1key2.htmlCurrently we do not have a separate landing page for the target keyword hence why link building is focused on the homepage.
As part of the consultation, I recommended we create a landing page for our primary keyword so we get **oursite.com/key1-key2/ **and shift the on-page keyword balance towards this page.
the hope is, we get
search: key1 key2
site.com/key1-key2/ site.com/ key1key2/ site.com/key1key2.php oursite.com/key1-key2 sitekey2.com/key1-key2/
key1site.com/key1key2.htmlWould Google simply replace my current domain only list for the most relevant url for a term?
Does anyone have any experience with this?
Or would i need to build links into the new url for the change to take place.
what i'm hoping for and expecting, is for somthing like this to happen
http://www.seowizz.net/2011/04/it-doesnt-matter-where-you-point-links-google-will-pick-the-page.html
-
Hi,
I had a similar problem where our homepage was out ranking the target page. It was down to a number of things but mainly the fact that a lot of links using the keyword anchor text were pointed at the homepage. I would be surprised if your new page replaces the homepage in the SERPs soon after launching it. You'll need to do a few things first.
- Either build new links or get the existing links repointed to your new landing page
- Make sure your on-page SEO is spot on
- Use your internal links effectively to point to your new page using the targeted keyword
Hope that helps,
Brendan.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How necessary is it to disavow links in 2017? Doesn't Google's algorithm take care of determining what it will count or not?
Hi All, So this is a obvious question now. We can see sudden fall or rise of rankings; heavy fluctuations. New backlinks are contributing enough. Google claims it'll take care of any low quality backlinks without passing pagerank to website. Other end we can many scenarios where websites improved ranking and out of penalty using disavow tool. Google's statement and Disavow tool, both are opposite concepts. So when some unknown low quality backlinks are pointing and been increasing to a website? What's the ideal measure to be taken?
Intermediate & Advanced SEO | | vtmoz0 -
New page not being picked up
Hello, We have created a new page for truck rentals but for some reason it does not seem to be picked up. See this report: http://screencast.com/t/npYqeoa5gq The page is: https://www.globecar.com/en/montreal-truck-rentals but our main site is being pickedup instead vs the competition that has their truck page showing up. Can anyone help me understand? Thanks, Karim
Intermediate & Advanced SEO | | GlobeCar1 -
Does Google take notice of nofollow links?
Does Google take any notice of nofollow links, they seem to count for something but don't know how much.
Intermediate & Advanced SEO | | seoman10
Any experience?1 -
Do I eventually 301 a page on our site that "expires," to a page that's related, but never expires, just to utilize the inbound link juice?
Our company gets inbound links from news websites that write stories about upcoming sporting events. The links we get are pointing to our event / ticket inventory pages on our commerce site. Once the event has passed, that event page is basically a dead page that shows no ticket inventory, and has no content. Also, each “event” page on our site has a unique url, since it’s an event that will eventually expire, as the game gets played, or the event has passed. Example of a url that a news site would link to: mysite.com/tickets/soldier-field/t7493325/nfc-divisional-home-game-chicago bears-vs-tbd-tickets.aspx Would there be any negative ramifications if I set up a 301 from the dead event page to another page on our site, one that is still somewhat related to the product in question, a landing page with content related to the team that just played, or venue they play in all season. Example, I would 301 to: mysite.com/venue/soldier-field tickets.aspx (This would be a live page that never expires.) I don’t know if that’s manipulating things a bit too much.
Intermediate & Advanced SEO | | Ticket_King1 -
Are links that are disavowed with Google Webmaster Tools removed from the Google Webmaster Profile for the domain?
Hi, Two part question - First, are links that you disavow using google webmaster tools ever removed from the webmaster tools account profile ? Second, when you upload a file to disavow links they ask if you'd like to replace the previously uploaded file. Does that mean if you don't replace the file with a new file that contains the previously uploaded urls those urls are no longer considered disavowed? So, should we download the previous disavow file first then append the new disavow urls to the file before uploading or should we just upload a new file that contains only the new disavow urls? Thanks
Intermediate & Advanced SEO | | bgs0 -
Why the archive sub pages are still indexed by Google?
Why the archive sub pages are still indexed by Google? I am using the WordPress SEO by Yoast, and selected the needed option to get these pages no-index in order to avoid the duplicate content.
Intermediate & Advanced SEO | | MichaelNewman1 -
Why is our page will not being found by google?
Hi, We have a page that went live nearly 2 months ago. https://www.invoicestudio.com/Secure/InvoiceTemplate Why does google not notice it. Both site: URL's return nothing. site:www.invoicestudio.com/Secure/InvoiceTemplate site:www.invoicestudio.com/Secure This is an important page for us and do not understand why google doesn't like it. Hope you can help Thanks Andrew
Intermediate & Advanced SEO | | Studio330 -
Adding Orphaned Pages to the Google Index
Hey folks, How do you think Google will treat adding 300K orphaned pages to a 4.5 million page site. The URLs would resolve but there would be no on site navigation to those pages, Google would only know about them through sitemap.xmls. These pages are super low competition. The plot thickens, what we are really after is to get 150k real pages back on the site, these pages do have crawlable paths on the site but in order to do that (for technical reasons) we need to push these other 300k orphaned pages live (it's an all or nothing deal) a) Do you think Google will have a problem with this or just decide to not index some or most these pages since they are orphaned. b) If these pages will just fall out of the index or not get included, and have no chance of ever accumulating PR anyway since they are not linked to, would it make sense to just noindex them? c) Should we not submit sitemap.xml files at all, and take our 150k and just ignore these 300k and hope Google ignores them as well since they are orhpaned? d) If Google is OK with this maybe we should submit the sitemap.xmls and keep an eye on the pages, maybe they will rank and bring us a bit of traffic, but we don't want to do that if it could be an issue with Google. Thanks for your opinions and if you have any hard evidence either way especially thanks for that info. 😉
Intermediate & Advanced SEO | | irvingw0