Proportion of traffic from adwords vs organic search
-
Hi People,
I wanted to know if anyone knows what typical click through rates of paid vs organic search results are. We seem to be experiencing a very low click through rate with our organic search results versus our adwords and it seems to be getting worse.
For example our website www.natureshop.co.uk ranks 4th for the search phrase "icebreaker" in google.co.uk (and we are the first online retailer). We are the first adwords listing as well.
For the past 3 months we have had 867 clicks through our organic listing and yet with adwords we had 14,000 clicks. This seems pretty strange to me.
Both have conversion rates of around 5%.
Do you think these sorts of stats are becoming the norm for brand based searches? (icebreaker is a merino wool clothing brand).
Adwords also says that there were around 125,000 impressions of this phrase in the search network for this period. Which means with a ranking of 4th our click through rate is less than 1%?
If anyone else can share their experience or provide some commentary on this it would be much appreciated.
Thanks in advance
Conrad Cranfield
-
Not logged in, no location set, I've got you coming in 6th naturally here, just below a block of videos, and well below the fold. Might be that many searches, but you're below what I would consider just-as-relevant (and then Wikipedia, sigh) content. 1% CTR is not bad for slice #6.
-
Right off the bat I point you here:
http://www.seomoz.org/blog/mission-imposserpble-establishing-clickthrough-rates
These numbers are actually pretty close to what I usually see. There are exceptions and it can be wildly different depending on the results, type of business, etc.
1% might seem low for 4th position, but I've actually seen that quite a bit. The traffic estimates by Google are usually BS. Are you looking at broad match or exact match?
Also, I know "icebreaker" is your brand, but it is a pretty vague search term. As you said, you're the first retailer. I see other results; something about a ship, etc.
I also see Amazon up there, which is a well-known brand. Sometimes it's not the fact that you're being out-ranked, but by whom you are being out-ranked. What I mean is, if you were being out-ranked by lesser-known brands, then you would probably see better CTR. But Amazon is super well-known.
All those things combined, not bad I would think.
To answer your question though, it really all depends on the brand. I work with a group that is very well-known right now. And their brand terms bring more traffic than any other type of terms.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Organic and Paid
HI Guys, For one of my site we have been investing a less in Paid and since we have done that the Organic has gone quite up. I know there is a connection between the two but i would like to know if any of you can share their experience on this matter. I would like to know if someone has a run some experiements to understand how much each channel influences the other. It goes without saying that Paid tend to cannibalize a bit of organic but when it goes down, should i really expect an increase in organic? Any thoughts? Thanks
Paid Search Marketing | | AlessioCesaro0 -
Can a third-party advertising agency lock me out of Adwords?
Hey all, I've just started at a new company. We spend quite a bit on Adwords and I'm tasked with seeing how that is going and assessing that spend. The problem is, Adwords and Youtube ads have been given to a third-party advertising agency. They are only willing to share the number of clicks, cost and conversions, stuff like that. They refuse to give us access to the account. Is this legal? I mostly want to get in there to look at keyword history, see what we have bid on, how often it was searched, stuff like that. But they won't let us in and I'm wondering if they are required to let us look at our account as I would think they are. Please help!
Paid Search Marketing | | DanDeceuster2 -
SEMRush Ads Traffic Price VS their PDF report
I am running a report on a website trying to find their advertising budget online (or at least what I can find and have access to). When I type in the URL and look at the overview section it has the "Ads Traffic Price" at around $2,000/mo. But when I do a full PDF report it has the price at over $11,000/mo for Google USA. What am I missing? Doing wrong? Which is accurate? I'm pretty sure they spend quite a bit more than $11,000/mo in general as they were recently bought by Google and are owned by people from Apple. How do I get the mots accurate estimation in general? Or at least on SEMRush?
Paid Search Marketing | | JoshBowers20120 -
How to manage AdWords accounts for two business units
Hello! I need some insight with a problem I'm struggling with. First, some background... Our company has two business units: (1) our dental practice and (2) our insurance business. In 2013, we started using AdWords to promote our insurance business. In 2013, we also used an agency to manage our SEM efforts for the dental practice. In 2014, we plan to bring our dental practice SEM campaign in-house and manage both AdWords account internally. That leads to my question... Is it possible with the one AdWords login that we've used for our insurance business to add a second, completely separate account? And by completely separate, I mean separate reporting, separate Campaigns tab, etc. If it's not possible, whats a guy to do? Set up a completely separate AdWords account with a different email address and login? Any insights from those who have managed a similar situation would be appreciated. Thanks in advance!
Paid Search Marketing | | SmileMoreSEO
Erik0 -
Potential problems with multiple users of an adwords MCC
Morning all, I have had a query regarding granting access to an MCC account for people using various platforms. Now this a pretty specific query for an area outside my expertise, and conveniently both our PPC guys are on holiday so thought i would reach out to the community. Full request is this: "On the mcc I am slightly concerned about that, from experience I have run into problems especially with granting access for usage of API’s on an account, so if for example we wanted to use marin they would need access then another wanted to use adobe they would need another and if they are all sat under the SSM teams mcc that could be problematic or we would have to set up another." Any help would be appreciated. Thanks, Tom.
Paid Search Marketing | | Sarbs0 -
Will PPC elsewhere on my domain help my organic SEO?
I have an e-commerce site with a small product line which an on-going organic SEO campaign. As a side project, I'm planning on doing some PPC testing with a highly converting product squeeze page, which I'll run Google ads to gain traffic. (this is PPC only and for this page I am not concerned with organic SEO traffic - although of course the page itself will be fully optimized). I am wondering whether to run this squeeze page on a sub-domain or sub-directory of the existing site, OR to host it on a completely fresh domain? I would like to know if as side-effect my existing Website benefit 'organically' from some of the PPC traffic, helping with it's domain authority, etc.,? or could this possibly do any harm? p.s. Bear in mind this is not going to be a page visible on the on the main site itself, it's a separate entity for PPC. Would be great to have some expert Moz eyes on this and opinions. Thanks!
Paid Search Marketing | | GregDixson0 -
Adwords Keyword Quality Score changes when keyword is paused
Today I was pausing a bunch of low quality score keywords for a client, the thing is, once I paused the keywords, the quality score would immediately change. For example, a number of keywords that had a QS of 3 while they were running, immediately changed to 1 once paused. Out of curiosity I un-paused one of them and it remained at 1. Has anyone else experienced this and/or have an explanation? Cheers
Paid Search Marketing | | David_ODonnell0 -
Google Adwords Book
Does anyone have a suggestion on a very recent Google Adwords book?
Paid Search Marketing | | phogan0