Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Schema.org Implementation: "Physician" vs. "Person"
-
Hey all,
I'm looking to implement Schema tagging for a local business and am unsure of whether to use "Physician" or "Person" for a handful of doctors. Though "Physician" seems like it should be the obvious answer, Schema.org states that it should refer to "A doctor's office" instead of a physician.
The properties used in "Physician" seem to apply to a physician's practice, and not an actual physician. Properties are sourced from the "Thing", "Place", "Organization", and "LocalBusiness" schemas, so I'm wondering if "Person" might be a more appropriate implementation since it allows for more detail (affiliations, awards, colleagues, jobTitle, memberOf), but I wanna make sure I get this right.
Also, I'm wondering if the "Physician" schema allows for properties pulled from the "Person" schema, which I think would solve everything.
For reference:
Thanks, everyone! Let me know how off-base my strategy is, and how I might be able to tidy it up.
-
Hi,
It's really hard to pick right option in these kind of situations since there isn't right answer
There are perfectly good arguments for choosing both options and there isn't clear definition on what would classify something for one schema and not for another.
Best advice I can give you is to go with what feels right to you.
Kind regards
Bojan
-
My plan was to implement "medicalOrganization" in the footer of every page to define the company, as opposed to "Physician", as it's a larger group with 16 locations.
Maybe my assumption is wrong, but it seems like "Physician" should refer to an individual practitioner's business; because it inherits properties from "Thing", "Place", "Organization" and "LocalBusiness", my thinking was that "medicalOrganization" would be more appropriate for the group.
That said, if "Physician" inherits properties from "medicalOrganization" (via subClassOf), would "Physician" be the best way to mark up / define the group?
Thanks for the help – I like the idea, and will probably incorporate "members" into the "medicalOrganization" or "Physician" schema, whichever seems to be most appropriate / relevant.
-
Hi
You can use "Physician" to describe medical office and under its attribute "members" you can post list of doctors as "Person",
Kind regards
Bojan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Structured data: Product vs auto rental schema?
Hi mozzers, If you are rental company, is it useful to add both the product and auto rental schemas or auto rental schema on its own should just be enough? Finally, on the auto rental schema, you have to add an address. Could we just add a city instead of an entire address and avoid receiving a warning message on the strutured data testing tool? Thank you.
Intermediate & Advanced SEO | | Ty19860 -
Top hierarchy pages vs footer links vs header links
Hi All, We want to change some of the linking structure on our website. I think we are repeating some non-important pages at footer menu. So I want to move them as second hierarchy level pages and bring some important pages at footer menu. But I have confusion which pages will get more influence: Top menu or bottom menu or normal pages? What is the best place to link non-important pages; so the link juice will not get diluted by passing through these. And what is the right place for "keyword-pages" which must influence our rankings for such keywords? Again one thing to notice here is we cannot highlight pages which are created in keyword perspective in top menu. Thanks
Intermediate & Advanced SEO | | vtmoz0 -
Can Google read content that is hidden under a "Read More" area?
For example, when a person first lands on a given page, they see a collapsed paragraph but if they want to gather more information they press the "read more" and it expands to reveal the full paragraph. Does Google crawl the full paragraph or just the shortened version? In the same vein, what if you have a text box that contains three different tabs. For example, you're selling a product that has a text box with overview, instructions & ingredients tabs all housed under the same URL. Does Google crawl all three tabs? Thanks for your insight!
Intermediate & Advanced SEO | | jlo76130 -
Using hreflang="en" instead of hreflang="en-gb"
Hello, I have a question in regard to international SEO and the hreflang meta tag. We are currently a B2B business in the UK. Our major market is England with some exceptions of sales internationally. We are wanting to increase our ranking into other english speaking countries and regions such as Ireland and the Channel Islands. My research has found regional google search engines for Ireland (google.ie), Jersey (google.je) and Guernsey (google.gg). Now, all the regions have English as one their main language and here is my questions. Because I use hreflang=“en-gb” as my site language, am I regional excluding these countries and islands? If I used hreflang=“en” would it include these english speaking regions and possible increase the ranking on these the regional search engines? Thank you,
Intermediate & Advanced SEO | | SilverStar11 -
Hreflang in vs. sitemap?
Hi all, I decided to identify alternate language pages of my site via sitemap to save our development team some time. I also like the idea of having leaner markup. However, my site has many alternate language and country page variations, so after creating a sitemap that includes mostly tier 1 and tier 2 level URLs, i now have a sitemap file that's 17mb. I did a couple google searches to see is sitemap file size can ever be an issue and found a discussion or two that suggested keeping the size small and a really old article that recommended keeping it < 10mb. Does the sitemap file size matter? GWT has verified the sitemap and appears to be indexing the URLs fine. Are there any particular benefits to specifying alternate versions of a URL in vs. sitemap? Thanks, -Eugene
Intermediate & Advanced SEO | | eugene_bgb0 -
Microsites: Subdomain vs own domains
I am working on a travel site about a specific region, which includes information about lots of different topics, such as weddings, surfing etc. I was wondering whether its a good idea to register domains for each topic since it would enable me to build backlinks. I would basically keep the design more or less the same and implement a nofollow navigation bar to each microsite. e.g.
Intermediate & Advanced SEO | | kinimod
weddingsbarcelona.com
surfingbarcelona.com or should I rather go with one domain and subfolders: barcelona.com/weddings
barcelona.com/surfing I guess the second option is how I would usually do it but I just wanted to see what are the pros/cons of both options. Many thanks!0 -
Schema.org Markup for Currencies in Multiple Countries.
Hello - Just getting in to a bit of Markup for rich snippets etc. This site sells from New Zealand , but our target market is Australia and most of our sales are there and we locate it there in Webmaster tools. Our Site changes currency / location automatically detecting IP Addresses. So -primarily I have a product with multiple variations on one page that I want to show offers in Google.com.au - in Australian Dollars Syntol Probiotic
Intermediate & Advanced SEO | | s_EOgi_Bear
90 caps $25AUD 180 Caps $50AUD 360 Caps 75AUD Here is the page http://www.return2health.net/syntol.html Ideas around that? Ideally I would like to add some country specific data to it I guess..?0 -
After reading of Google's so called "over-optimization" penalty, is there a penalty for changing title tags too frequently?
In other words, does title tag change frequency hurt SEO ? After changing my title tags, I have noticed a steep decline in impressions, but an increase in CTR and rankings. I'd like to once again change the title tags to try and regain impressions. Is there any penalty for changing title tags too often? From SEO forums online, there seems to be a bit of confusion on this subject...
Intermediate & Advanced SEO | | Felix_LLC0