What is better for SEO - local video file or youtube video?
-
Should I use a video player and upload the videos for my website or should I put my videos at youtube and use youtube player?
-
Hey Naghirniac, I want to mentioned you that If you had submitted the video to you tube then it will plays a crucial role in ranking & overall the visibility of your website will increased because you tube is the largest search engine after Google.
If you are not getting then please carefully saw the example below.
Suppose a there is a company name abc.com who is in the field of mobile development field.If they want to advertise the company through a video or they make a video showing their working culture then it is not sufficient that they only put the video on their website only. But they have to put the video on the social networking websites or they upload the video on the you tube to increase their web presence in the field of software development or in order to promote themselves & we all know that the best measure to promote anything is the search engines & social media.
I hope that you will find the solution.
-
Hi Miguel,
Essentially it depends what you are trying to achieve. If you're trying to get Google to crawl your videos and offer you a video result in the organic SERPs, then you should self-host the videos, or use a third party hosting company such as Vimeo Pro or Wistia. Youtube is great for seeding your content to a wider audience and there's nothing wrong with embedding YouTube videos on your site if you can provide valuable supporting content. YouTube videos also typically rank well in the SERPs - but obviously this wont help the SEO of your main site.
What sort of content do you have? - Hopefully i can help to offer some more specific advice.
Thanks,
Phil
-
My question is more effective: should google give more importance for a video based in my website, or there is no problem to use youtube?
Is more in the side of the content. Putting the video inside my website, this is more content?
-
Hi Naghirniac, Before investing in services from an SEO company you should be aware of the goals you are trying to attain and the audience you are trying to reach. Here are some quick pros and cons of both types of SEO.
Local SEO
Focused on your local cities, counties, statesPros
Less competitive
Less expensive
Quicker resultsCons
No national exposure
Less overall website traffic
Rank for fewer keyword phrasesNational SEO
Focused on your country and global searchesPros
Increased overall website traffic
Great for marketing a shopping cart of other ex-commerce related website
Rank for more keyword stringsCons
Long time for results
More expensive
Less quality leadsBy analyzing the all above you can proceed with video marketing too.
-
A lot depends upon your goals and the level of competition. Do you want your best videos next to ads for competitors or your competitors' videos?
I plan to do some of both. I would not want YouTube to outrank my site for the more unique content which I believe will convert better. (Similar to Egol's reminders about not giving your best content to article hubs or even guest postings). I'll accept the traffic from the YouTube videos and try to steer viewers to the complete video library available only on wwwmysitecom.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Menus, Ecommerce & SEO
Hi Our Dev team have updated our website with a new menu structure, they have given us 2 options to choose from. 1st option I think is better for SEO - this will be showing top 8 categories and then subcategories once you hover over category 1. Not much change from our current structure, just a slightly different layout. (I have added an image example of what option1 will look like) 2nd option - is preferred by management - shows all 24 categories & no subcategories. My question is, will removing the current subcategories from the main menu make them lose rankings & make them harder to rank in future? I'm guessing everything will move down a level in the structure and lost page authority... Does anyone have any articles/case studies to prove this point? Any help is much appreciated 🙂 Becky DKzgD
Intermediate & Advanced SEO | | BeckyKey1 -
SEO Indexing issues
Hi, We have been submitting sitemaps on a weekly basis for couple of months now and only 40% of the submitted pages are indexed each time. Whether on the design , content or technical side, the website doesn't violate google guidelines.Can someone help me find the issue? website: http://goo.gl/QN5CevThanks!
Intermediate & Advanced SEO | | ZeFan0 -
Hosting and SEO
Hi all, Does the hosting of an website affect your SEO? We have a dynamic hosting currently, taking in account your knowledge and expertise, do you believe that this can affect SEO in any way? Thank you for your time. Good day. Monica
Intermediate & Advanced SEO | | monicapopa2 -
Local Schema
Hey, Were adding schema to a website and I was wondering how it would be best to tackle a business that has two location. Would it be better to put it on two different pages or on one page using one or two itemscopes. Thanks, Luke.
Intermediate & Advanced SEO | | NoisyLittleMonkey0 -
Using Folkd for Video Backlink
Hi Mozzers, What are your thoughts on using www.folkd.com for video SEO? We have a few company videos and would like to possibly get a backlink by either embedding one of our youtube videos on our site or self hosting the video. Are bookmarking sites like this spammy?
Intermediate & Advanced SEO | | Travis-W0 -
What should I block with a robots.txt file?
Hi Mozzers, We're having a hard time getting our site indexed, and I have a feeling my dev team may be blocking too much of our site via our robots.txt file. They say they have disallowed php and smarty files. Is there any harm in allowing these pages? Thanks!
Intermediate & Advanced SEO | | Travis-W1 -
Local SEO Plus Performance Based Pay Per Call Multiple Phone Numbers
In my learning about Local SEO recently, I keep reading the importance of NAP (name, address, phone number). But what if you are only using different phone numbers because you are tracking pay per call. How would set up my Local SEO strategy? The newest phone numbers are NOT going to match all the websites, social media and previous listing in directories, etc. Is this a bad move? Should I suggest that we do one or the other going forward with other clients but not both? Thanks a lot...
Intermediate & Advanced SEO | | greenhornet770 -
Seo for mobile and apps
I have a client with a website who's URL is a very common name (most people say this phrase daily). My questions are: How would you best SEO for this site given the common nature of their URL They want to move to mobile and are wondering if their mobile site needs different SEO then their main page Is there a way to SEO apps?
Intermediate & Advanced SEO | | StreetwiseReports0