Multiple IPs (load balancing) for same domain
-
Hello,
I'm considering moving our main website to a multiple servers, perhaps in multiple different datacenters and use a DNS round robin load balancing by assigning it 4 different IP addresses (probably from 4 different C classes).
example:
ourdomain.com A 1.1.1.1
ourdomain.com A 2.2.2.2
ourdomain.com A 3.3.3.3
ourdomain.com A 4.4.4.4Every time you ping the domain you will get a response from another IP of the group.
Therefore search engines will see a different IP each time they scan the site.
We have used the main IP for our website for past 6 years without changing it. We have a quite good SEO in our niche which I don't want to loose of course.
My question is, will adding more IPs to the domain affect any how on the ranking ? What is the suggested way to do it anyway? What is recommended to do before and after?
Thanks for you attention and help in advance.
Dmitry S.
-
No way. Google may care about DNS repoints, but that's something else entirely.
Google barely cares about shared IPs and 'bad neighborhoods' at this point - so I doubt the IP address matters. Plus, we have several clients using hardware load balancers that do exactly what you describe, and it doesn't hurt them.
-
As far as I know (according to what my colleagues opinions) rank is also linked somehow to the IP address, and from what i've been told, it takes some time until Google learns a new IP address and return the rank to the domain/page.
-
SEO is linked to your domain name, not the IP address. Think of these two scenarios.
1: You move your website hosting company. Your website obviously will get a new IP. Google has stated that this does not affect your SEO.
2: You have your domain hosted on shared hosting. There would then be thousands of sites with the same IP. You clearly don't all share the same SEO values.
-
We work with load balancing a lot using multiple IPs - there are no issues SEO wise however you must be certain that those IPs, in the past, didn't got associated with spam or are on any black lists from previous users as in this case you can get a red flag for bad neighborhood.
In my personal experience this is the only down side - if this is ok - there is no reason for concern - only good things can happen.
Hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Lazy loading images
Hello, Currently we are working on a new website. Within this new website we have the option to lazy load the images. My question regarding this: will this cause any SEO problems? Will google detect / see all images properly? If not, how can we make sure that google does? Thanks in advance! Remco
Intermediate & Advanced SEO | | AMAGARD0 -
301 Redirect Only Home Page/Root Domain via Domain Registrar Only
Hi All, I am really concerned about doing a 301 redirect. This is my situation: Both Current and New Domain is registered with a local domain registrar (similar to GoDaddy but a local version) Current Domain: Servers are pointing to Wix servers and the website is built and hosted with Wix I would like to do a 301 redirect but would like to do it in the following way with a couple of factors to keep in mind: 99% of my link are only pointed to the home page/root domain only. Not to subdirectories. New Domain: I will register this with wix with a new plan but keep the exact sitemap and composition of current website and launch with new domain. Current Domain: I want to change server pointing to wix to point to local domain registrar servers. Then do a 301 redirect for only the home page/root domain to point to the new domain listed with wix. So 301 is done via local registrar and not via Wix. Another point to mention is it will also change from Http to Https as well as a name change. Your comments on the above will be greatly appreciated and as to whether there is risk in trying to do a 301 redirect as above. Doing it as above it also cheaper if I do the 301 via the wix platform I will need to register a full new premium plan and run it concurrently to the old plan whereas if I do it as mentioned above will only have the additional domain annual fee. Look forward to your comments. Mike
Intermediate & Advanced SEO | | MikeBlue10 -
Redirecting an IP address
Just taken over a new client who recently moved from A.N. other platform to Shopify. I just found reference to their old website IP address and it appears to be not redirecting. Can I simply use something like Traffic Control (Shopify app) to redirect to the new domain?
Intermediate & Advanced SEO | | muzzmoz0 -
Multiple brands issue
My client has his main brand on the domain name .com and then 3 brands that exist on .com/brandA , com/brandB and .com/brandC We created a lot of content for .com main brand and we noticed that brandB copied some of our content and put it on .com/brandB . How to deal with this? Canonical tags?
Intermediate & Advanced SEO | | aliciaporrata10090 -
Lower quality new domain link vs higher quality repeat domain link
First time poster here with a dilemma that head scratching and spreadsheets can't solve! I'm trying to work out whether to focus on getting links from new domains or to nurture relationships with the bigger sites in our business and get more links. Of the two links below which does the community here think would be more valuable a signal to Google? Both would be links from within relevant text/post copy. Link 1. Site DA 30. No links currently from this domain. Link 2. Site DA 60. Many links over last 12 months already from this domain. I suspect link 1 but given the enormous disparity in ranking power am I correct?! Thanks for any considered opinions out there! Matthew
Intermediate & Advanced SEO | | mat20150 -
Switching domains, need tips and trick?
I currently have my sub-product hosted on a subdomain that I have, for example say it is: x.mysite.com. I plan to migrate and move this to mysite.com. I was planning to do this by having mysite.com pointing to x.mysite.com and do a 301 redirect x.mysite.com to mysite.com. Is it as simple as that? Any other consideration, tips and tricks that I should be aware of so that my SERP doesn't get messed up. Any articles or guides on this subject matter would be highly appreciated
Intermediate & Advanced SEO | | herlamba0 -
Domain Forwarding
I have a client who previously registered 20 unique domain names that tied to their company name and services. They use all of these domains to forward to their main website to try and capture additional traffic. Would you suggest that we remove all of the domains by 301 redirecting them all the the main website? I am trying to find a good article that shows the implications on SEO by using many domains that forward to a main website. Any suggestions would be greatly appreciated.
Intermediate & Advanced SEO | | Prager0 -
Do any of you regularly use expired domains?
I know there has been discussion on using expired domains in the past. This is not so much a question as to how to do it or whether it works, but rather I would love to see how many of you use this in your backlink strategy. I have a domain in a low to moderately competitive niche that ranks really well, mostly on the power of a couple of expired domains. I bought the domains, created a quick wordpress site and pointed some anchor texted links to the site. It took some time for the expired domains to regain their PR, but when they did, the benefit was great. I'm considering whether I want to do this with another domain of mine. On one hand, it's a relatively inexpensive way to get some good quality anchor texted links. But, on the other hand, something in it feels "immoral" or "sneaky" to me. What do you think?
Intermediate & Advanced SEO | | MarieHaynes0