Geotargeting a new domain without impacting traffic to existing domain
-
I had previously asked this as a 'private question' and couldn't make it a 'public question' automatically-- hence reposting it as a new question:
We have an existing site, let's say www.xyz.com --- which attracts traffic from all over the world (including the US), though it's primary audience is the UK/ Europe. Most of this traffic is via organic search results on Google.
Now, there is a business case to launch a US-centric website -- www.xyz.us, which will have most of its content from the original site (probably with some localization).
Our goal is that on day 1 when the new site xyz.us is launched, we want all traffic originating from the US (and may be some other North American countries) to be directed to the .us domain instead of the .com domain.
We don't want to lose any search engine traffic; equally importantly, we want this to be done in a manner that is seen by the search engines as a legitimate technique.
What are the best options to do this such that the new .US site automatically inherits all of the traffic from the .com site on day 1, without either of these sites getting penalized in any form.
Thanks.
-
Thanks, Gareth.
Yes, we are evaluating the different options, including the sub-domain/ separate folder one, though the option we really want to go for (primarily due to business considerations) is the one I've described above. Any more thoughts/ ideas will certainly be appreciated.
-
Sounds like it could get messy to me. As google always crawls from the US they will be redirected to the .us site, while the rest of the world will not... could be seen as cloaking if not done properly.
I'd always go with subfolders and have .com for the US then .com/uk/ etc. see Apple as a good example.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Impact of wiping content on a subdomain
Hi, I've been asked to look at the impact of bulk deleting content on a blog subdomain and how it could impact the SEO of a linked www subdomain. Can deleting content on one subdomain have a negative impact on other linked subdomains? Thanks
White Hat / Black Hat SEO | | think-web0 -
Without prerender.io, is google able to render & index geographical dynamic content?
One section of our website is built as a single page application and serves dynamic content based on geographical location. Before I got here, we had used prerender.io so google can see the page, but now that prerender.io is gone, is google able to render & index geographical dynamic content? I'm assuming no. If no is the answer, what are some solutions other than converting everything to html (would be a huge overhaul)?
White Hat / Black Hat SEO | | imjonny1231 -
Besides technical error improvement, best way to increase organic traffic to movie review website
I have a friend's website, ShowBizJunkies, that they work very had at improving and providing great content. I put the website in a more modern theme, increased speed (wpengine, but maxed out with cdn, caching, image optimization, etc) But now I'm struggling how to suggest further improving the seo structure or building backlinks. I know trying to come up for those terms like "movie reviews" and many similar are ridiculously difficult, and requires tons of high quality backlinks. What is my lowest hanging fruit here, any suggestions? My current plan is: 1. Fix technical errors 2. Create more evergreen content 3. Work on timing of article release for better Google News coverage 4. More social sharing, sharing on Tumblr, Reddit, Facebook Groups, G+ Communities, etc 5. Build backlinks via outreach to tv show specific sites, movie fan sites, actor fan sites (interviews)
White Hat / Black Hat SEO | | JustinMurray1 -
New Software Requires us to redirect a sub domain to another IP Address.
I operate a local print and direct mail company located in Houston called Catdi Printing (www.catdi.com)We do very well with our local rankings and rank 1 or 2 in our main keywords ( direct mail Houston & eddm Houston ) We are looking to upgrade our online quoting and ordering system. The software is very expensive and the only way we can incorporate this new system is create on our end a new subdomain (printing.catdi.com) and redirect it to an ip thats with their server. Their server is located in Californiaa and might even be hosted by Google but im not certain on this point. Our current host provider is Hostgator and they are based in Houston so im not this provides any benefit. I guess my main question is will Google look at this negatively? Would this change our SERPS organically and what about how Google indexes pages on the subdomain? Im also concerned that the load times will be off and make the user experience awkward. Any feedback is greatly appreciated!
White Hat / Black Hat SEO | | ChopperCharlie0 -
How will Google deal with the crosslinks for my multiple domain site
Hi, I can't find any good answer to this question so I thought, why not ask Moz.com ;-)! I have a site, let's call it webshop.xx For a few languages/markets, Deutsch, Dutch & Belgian, English, French. I use a different TLD with a different IP for each of these languages, so I'll end up with: webshop.de, webshop.nl, webshop.be, webshop.co.uk, webshop.com & webshop.fr They all link to eachother and every subpage that is translated from the other site gets a link as well from the other languages, so: webshop.com/stuff links to webshop.de/stuff My main website, webshop.com gets links from every other of these domain which Open Site Explorer as well as Majestic SEO sees as an external link. (this is happening) My question. How will Google deal in the long-run with the crosslinks coming from these domains? some guesses I made: I get full external links juice (content is translated so unique?) I get a bit of the juice of an external link They are actually seen as internal links I'll get a penalty Thanks in advance guys!!!
White Hat / Black Hat SEO | | pimarketing0 -
Domain name for seo
Lets say that my competitor has the domain name and website called remotecontrolcar.com , .net and .org . And he has great links and good white hat google juice. What if I get MyRemoteControlCar.com , .net, and .org domain name.. Would my domain name help me in rank against him as long as I have similar google juice? Thanks.
White Hat / Black Hat SEO | | zsyed0 -
Purchasing an EXPIRING domain with quality related links
I'm about to purchase a domain that has highly trusted links pointed to it. I would like to 301 redirect that domain to point to a brand new domain in the same niche. Some of the links that the expiring domain would take me a long time to obtain so I am thinking to use this method to my advantage. I know that this is not really a legitimate way to go to build backlinks, but surely this is going to give me good serp improvement which is my main concern at the moment. I am going to test this method to see if it benefits me in anyway but I would like some opinions to this please.
White Hat / Black Hat SEO | | umtmedia0 -
For traffic sent by the search engines, how much personalization/customization is allowed on a page if any?
If I want to better target my audience so I would like to be able to address the exact query string coming from the search engine. I'd also like to add relevant sections to the site based in the geo area they live in. Can I customize a small portion of the page to fit my visitors search query and geo area per the IP address? How much can I change a web page to better fit a user and still be within the search engine's guidelines?
White Hat / Black Hat SEO | | Thos0030