I'm getting "Issue: Title Element Too Long" when the title of the overall website + page title are being combined, shouldn't this solely depend on the page title itself?
-
Issue: Title Element Too Long
-
The Title Element Too Long is just a warning that your title is likely to be cut-off when displayed in the SERPS.
If you've got your website (or company name) at the front of the title then you're going to be pushing your more valuable unique page keywords further to the right. If your title is cut off then you could lose some important words from your title when it is displayed. There's a view that keywords nearer the start of your title are likely to carry more SEO value.
Do you need to have your website name in the title? Are people searching for your website + your keywords? Why is it there? What are you selling? Are you selling your website or is the website selling your goods/services? What's more important - promoting the website name or getting visitors to the site?
Remember that your page title and meta-description is likely to be the first part of your website that someone is going to see. As well as trying to get your pages to rank as highly as you can in the search results you also need to think about click through. There's no point being #1 if nobody clicks on your SERPS.
You need to think about making your Title and Description as relevant, appealing and compelling as possible to the searcher. Think about the search terms and try to match the searchers intent. You want them to feel that they're going to find what they are looking for in you click on your SERP entry.
There's some studies that suggest a shorter title tends to be more appealing.
Google will highlight the searchers keywords in bold - this helps people gauge how relevant your page is likely to be to their search query. If your valuable keywords are being cut-off they won't get these signals.
IF you have a big, reputable brand, then adding this name to your titles is probably a good idea as you'll benefit from the trust in the brand. If you're not a well known brand then I'd put the brand name at the end of the title if anywhere.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is a new website the only way to get better rankings?
Our website is https://www.franklin-bell.com.au. For a while now we've been trying to get a few of our pages on there to get a better rank on google. A local SEO agency told us that some of our pages are not like "the modern standard" for web pages, but our page score for the keywords we want is 90% and higher. Do we really need to completely rebuild the website (it was built in 2014) in order to get better rankings? Or is it sufficient to have the 97% page score and then just get some back links and social media referrals etc. Thanks in advance.
Moz Pro | | franklin-bell0 -
Is one page with long content better than multiple pages with shorter content?
(Note, the site links are from a sandbox site and has very low DA or PA) If you look at this page, you will see at the bottom a lengthy article detailing all of the properties of the product categories in the links above. http://www.aspensecurityfasteners.com/Screws-s/432.htm My question is, is there more SEO value in having the one long article in the general product category page, or in breaking up the content and moving the sub-topics as content to the more specific sub-category pages? e.g. http://www.aspensecurityfasteners.com/Screws-Button-Head-Socket-s/1579.htm
Moz Pro | | AspenFasteners
http://www.aspensecurityfasteners.com/Screws-Cap-Screws-s/331.htm
http://www.aspensecurityfasteners.com/Screws-Captive-Panel-Scre-s/1559.htm0 -
How i can get the audit report (using tools etc.) immediately for any website?
I want to audit websites in few minutes/ hours (tools/ free tools, technics). Reports should be authentic and provide full site health report i.e.404 errors, duplicate page content/title, missing meta tags etc. Kindly suggest.
Moz Pro | | 1akal0 -
How many of my linked pages should I redirect (301's)
I'm moving my store to a new site and will have a much friendlier but completely different URL structure. I used Open Site Explorer to find inbound links to 513 pages and have done about half so far. The remaining pages have one link each at a page authority of 27 or less - but there are still 250+ of them. I have to manually view each old page, search for the product on the new site, and enter the redirect as there is no way to translate old URL's to new ones. How important is it for rankings to redirect the remaining 250 or so pages?
Moz Pro | | agirlandamac0 -
I'm not getting the csv emailed in OSE? Anyone else?
The new version of the tool does not allow me to download the data via csv immediately. It says it will email in 5-10 minutes and never comes? Anyone else having this problem? Cheers
Moz Pro | | josey0 -
Is there a way to see all SEOMoz questions, comments, posts, responses that I've given a "thumbs up" to?
Lots of times I'll Thumbs Up a question, blog post or response not only if I think it's high quality but if I think I'd like to revisit it in the future. Essentially, I want to use a the SEO Moz Thumbs Up as a bookmark. Is there any way to see all the SEO Moz content that I have given a "Thumbs Up" to? I know I can review all the questions I've asked or answered in the "My Q&A" page. Perhaps, I'm just missing a "Thumbs Up" page somewhere on my profile?
Moz Pro | | TaitLarson2 -
Why can't we access metrics in the API that are available in the mozbar?
For example, the Chrome/Firefox mozbar uses peid (Root Domain External Links) but the api doesn't allow this. I've done a little bit of reverse engeniering and it looks like the accessID for the mozbar (when logged in as a pro member) is "pro-xxxx". Does this mean that each pro account has its own accessid/secret key? If so, when will pro members have access to that? I've created a tool that I use for deciding which expired domains to buy and it uses all of the free metrics - but I find myself having to do one extra step to get the peid (navigating to ose). It doesn't make much sense that the metric is available to me when I'm using the mozbar logged in as a pro member (which I pay for), but not apart of the API.
Moz Pro | | SeanStewart811