Any ideas?
-
I've been working on http://www.gear-zone.co.uk/ for a while, and we moved on to a SEO-friendly platform in November last year. Rankings have stabilised after dropping heavily on the old platform, but they haven't improved inline with the amount of link building we've done.
Does anybody have any ideas for tricks that we could have missed? Any advice would be much apptreciated.
-
Thanks Edward. Regarding the page speed stuff, Google rate the page speed of the GZ site at 91/100 – with the javascript being the only place where points are being deducated. The only problem is, the JS relates to the trustpilot widget, and social links at the bottom of the page – neither of which work when they are deferred.
I'm looking into the content now!
-
Thanks! Is the H1/logo a real issue? I was under the impression it was OK. I'll check out the duplicate content too.
-
Yep, it's live now.
-
And more duplicate content..
"Walking boots are possibly the most essential and personal piece of outdoor kit you can buy, but once you've found that perfect pair you'll want to keep them in tip-top shape."
http://www.gear-zone.co.uk/blog/january-2011/how-to-clean-and-reproof-walking-boots
http://www.gear-zone.co.uk/gear-guides/cleaning-and-reproofing-walking-boots
-
Maybe the mistake of putting the logo in the H1 is done by the software (it does happen). otherwise i agree
-
There are quite a few things on page that could be improved: http://gtmetrix.com/reports/www.gear-zone.co.uk/oTasIFqU
You make the classic seo mistake by putting your logo inside an H1:
Gear-Zone
As already pointed out, some of the coding is a bit messy
There are also potential duplicate content issues: eg /outdoor-footwear
The content in the section "How to Clean and Reproof Walking Boots and Outdoor Footwear" is displayed on the category page and also by clicking through to the gear guide page.
I would re-write the content on the category pages so it is more unique.
-
Neooptic,
what software package do you use? You call it SEO Friendly but when i look at the source code of your page it is not. A lot of Javascript code in the page, a lot of hidden form field etc.
This could be the problem.
And indeed, sitemap in Google Webmaster Tools, resubmit you website might also work, or keep on linkbuilding as it should do the trick eventually.
kind regards
-
Ok, next question will be
Did you submit a new sitemap to Google Webmaster Tools?
-
Thanks for your reply. Yes, we took care of all the redirects, 301ing to all relevant pages where possible. All others were sent to the homepage.
-
Hi Neooptic,
After moving to the new platform, did you ensure to redirect from the old URL system to the new one?
That can cause a massive drop and it is usually forgotten by many.
Gr.,
Istvan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any idea why Google Search Console stopped showing "Internal Links" and "Links to your site"
Our default eCommerce property (https://www.pure-elegance.com) used to show several dozen External Links and several thousand Internal Links on Google Search Console. As of this Friday both those links are showing "No Data Available". I checked other related properties (https://pure-elegance.com, http:pure-elegance.com and http://www.pure-elegance.com) and all of them are showing the same. Our other statistics (like Search Analytics etc.) remain unchanged. Any idea what might have caused this and how to resolve this?
Intermediate & Advanced SEO | | SudipG0 -
HUGELY different ranking for a keyword between Bing and Google. Looking for ideas.
We rank really well for a brand in Bing (#2 behind manufacturer, and it's a competitive name) but are in about 15th place in Google. Any suggestions on what could be hurting us in Google are welcome!
Intermediate & Advanced SEO | | absoauto1 -
Page is an A but does not rank extremely good… Any ideas?
Hi! My page werkzeug-kasten.com is not ranking the way it should for "Webdesign Freiburg" on google Germany. Although it receives an A it is only seen on page 2 although the competition is not that hard. Do you have any ideas why that is and what I could improve? Best regards Marc
Intermediate & Advanced SEO | | RWW0 -
Is it a good idea to remove old blogs?
So I have a site right now that isn't ranking well, and we are trying everything to help it out. One of my areas of concern is we have A LOT of old blogs that were not well written and honestly are not overly relevant. None of them rank for anything, and could be causing a lot of duplicate content issues. Our newer blogs are doing better and written in a more Q&A type format and it seems to be doing better. So my thought is basically wipe out all the blogs from 2010-2012 -- probably 450+ blog posts. What do you guys think?
Intermediate & Advanced SEO | | netviper1 -
Is it a bad idea to have a "press" page and link to press mentions of our company?
We've recently been getting quite a bit of press. Would it be wise to create a "press" page and link to mentions of us or would this devalue the links on the press pages as Google may think they reciprocal?
Intermediate & Advanced SEO | | JenniferDacosta0 -
Is removing inorganic links a bad idea?
Hey there, We have recently been in touch with a SEO agency that recomended we remove all inorganic links from our backlink profile. Most of the links are pretty good but there are some news sites that have sitewide links to our site. The link is in the nav menu, as a useful link. We didn't ask for this link it was totally organic. Also some link building in the past was focused on anchor text so some of the keywords may have been over emphasised. Is it a good idea to go about removing all of the potentially inorganic looking links? My concern is that we wipe out links that google are actually valuing. I still know sites are ranking #1 with much more dubious backlink profiles, and then there's this guy who removed his sitewide backlinks and dropped in his ranking: http://www.seomoz.org/q/removed-site-wide-links If a competitor decided to add negative links to our site, it would take longer to find and remove negative links than it would for them to add them. It seems odd that google would allow negative SEO to be that easy.. What do you think?
Intermediate & Advanced SEO | | timscullin0 -
301 Redirect to a new domain, Need linkbuilding ideas
Hi, I just 301 redirected my 3 year old domain to a new domain which was created yesterday. Now i want to start link building to my new domain. Should i start slowly by publishing 4-5 articles on article directories and a 1 press release a week? Can someone suggest me some ideas on how to handle a new domain. Will be waiting for replies.
Intermediate & Advanced SEO | | Dex3783783780 -
Any ideas for easy code to get rankings live?
I'm interested in gathering some further data for my site. What I would like to do is as well as collecting the search Keyword for users coming to my site, I would also like to gather the search engine position for that keyword LIVE - IE what is the current position of that keyword in the SE at the time the user put in their search. This data will be really useful when digging down on my analysis. Does anyone have any simple ideas of how you would go about implimenting this? Many thanks
Intermediate & Advanced SEO | | James770