Press Release and Duplicate Content
-
Hello folks,
We have been using Press Releases to promote our clients business for a couple of years and we have seen great results in referral traffic and SEO wise.
Recently one of our clients requested us to publish the PR on their website as well as blast it out using PRWeb and Marketwire.
I think that this is not going to be a duplicate content issue for our client's website since I believe that Google can recognize which content has been published first, but I will be more than happy to get some of the Moz community opinions.
Thank you
-
Not sure of the technical answer. I'll leave it to others.
But why not publish slightly different versions on the company site and the press release site (unless there is a compliance or disclosure issue.)
Verbatim press releases on company websites often disrespect readers by including things best avoided:
- a hyperlink to a site people are already on
- an "about XYX company" that duplicates material already on the site
- boring, label-like headline wording done for SEO purposes, or to comply with the "news hook" requirement from some PR distribution sites
If I read one more press release headlined "XYZ Company Announces Launch of Super-Duper Widget" I'm gonna scream.
IMHO, best practice is to produce a slightly different version for the website.
Failing that, you can just summarize the news release and link to it on the press release site.
-
I have an issue with some of our press releases ranking above the product page or for targeted page for a certain keyword because of the inbound links and such a press release can gather. There can be some risk of dup content, depending on how the PR is written in comparison to the pages it relates to. However, I have found dup to be less of a problem and keyword cannibalization to be a bigger one.
I have to go back in and update anchor text, links, etc. in the press releases to push some of the "juice" through to the product page we want to rank for those terms - definitely messy to undo and work with.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content issue
Hello! We have a lot of duplicate content issues on our website. Most of the pages with these issues are dictionary pages (about 1200 of them). They're not exactly duplicate, but they contain a different word with a translation, picture and audio pronunciation (example http://anglu24.lt/zodynas/a-suitcase-lagaminas). What's the better way of solving this? We probably shouldn't disallow dictionary pages in robots.txt, right? Thanks!
Intermediate & Advanced SEO | | jpuzakov0 -
Duplicating content from manufacturer for client site and using canonical reference.
We manage content for many clients in the same industry, and many of them wish to keep their customers on their individualized websites (understandably). In order to do this, we have duplicated content in part from the manufacturers' pages for several "models" on the client's sites. We have put in a Canonical reference at the start of the content directing back to the manufacturer's page where we duplicated some of the content. We have only done a handful of pages while we figure out the canonical reference potential issue. So, my questions are: Is this necessary? Does this hurt, help or not do anything SEO-wise for our ranking of the site? Thanks!
Intermediate & Advanced SEO | | moz1admin1 -
Duplicate content created by website Calendar - A Penalty?
A colleague of mine asked me a question about duplicate content coming from their event calendar. I don't think this will affect them negatively, but I would love some feedback and thoughts. ThanksOne of my clients, LifeTech Academy, is using my RavenTools software. Raventools has reported a HUGE amount of duplicate content (4.4K instances).The duplicate content all revolves around their calendar and repeating events (http://lifetechacademy.org/events/)The question is this - will this impact their SEO efforts in a negative way?
Intermediate & Advanced SEO | | Bill_K0 -
Base copy on 1 page, then adding a bit more for another page - potential duplicate content. What to do?
Hi all, We're creating a section for a client that is based on road trips - for example, New York to Toronto. We have a 3 day trip, a 5 day trip, a 7 day trip and a 10 day trip. The 3 day trip is the base, and then for the 5 day trip, we add another couple of stops, for the 7 day trip, we add a couple more stops and then for the 10 day trip, there might be two or three times the number of stops of the initial 3 day trip. However, the base content is similar - you start at New York, you finish in Toronto, you likely go through Niagara on all trips. It's not exact duplicate content, but it's similar content. I'm not sure how to look after it? The thoughts we have are:1) Use canonical tags 3,5,7 day trips to the 10 day trip.
Intermediate & Advanced SEO | | digitalhothouse
2) It's not exactly duplicate content, so just go with the content as it is We don't want to get hit by any penalty for duplicate content so just want to work out what you guys think is the best way to go about this. Thanks in advance!0 -
Lot of duplicate content and still traffic is increasing... how does it work?
Hello Mozzers, I've a dilemma with a client's site I am working on that is make me questioning my SEO knowledge, or the way Google treat duplicate content. I'll explain now. The situation is the following: organic traffic is constantly increasing since last September, in every section of the site (home page, categories and product pages) even though: they have tons of duplicate content from same content in old and new URLs (which are in two different languages, even if the actual content on the page is in the same language in both of the URL versions) indexation is completely left to Google decision (no robots file, no sitemap, no meta robots in code, no use of canonical, no redirect applied to any of the old URLs, etc) a lot (really, a lot) of URLs with query parameters (which brings to more duplicated content) linked from the inner page of the site (and indexed in some case) they have Analytics but don't use Webmaster Tools Now... they expect me to help them increase even more the traffic they're getting, and I'll go first on "regular" onpage optimization, as their title, meta description and headers are not optimized at all according to the page content, but after that I was thinking on fixing the issues with indexation and content duplication, but I am worried I can "break the toy", as things are going well for them. Should I be confident that fixing these issues will bring to even better results or do you think is better for me to focus on other kind of improvements? Thanks for your help!
Intermediate & Advanced SEO | | Guybrush_Threepw00d0 -
How a press release can help with Google serp?
Hi, After publishing a press release, if that press release is on top position on Google News for the keyword, how will it effect the SERP for that website?
Intermediate & Advanced SEO | | purplar0 -
Duplicate content in Webmaster tools, is this bad?
We launched a new site, and we did a 301 redirect to every page. I have over 5k duplicate meta tags and title tags. It shows the old page and the new page as having the same title tag and meta description. This isn't true, we changed the titles and meta description, but it still shows up like that. What would cause that?
Intermediate & Advanced SEO | | EcommerceSite0 -
404 for duplicate content?
Sorry, I think this is my third question today... But I have a lot of duplicated content on my site. I use joomla so theres a lot of unintentional duplication. For example, www.mysite.com/index.php exists, etc. Up till now, I thought I had to 301 redirect or rel=canonical these "duplicated pages." However, can I just 404 it? Is there anything wrong with this rpactice in regards to SEO?
Intermediate & Advanced SEO | | waltergah0