Landing Page Conversion Rates
-
I had a client claiming his industry (replacement home windows) conversion rate was around 15% based on his research. In my research i could find nothing of the sort, and really couldn't find a single place that provided this type of information. Anyone out there have some advice on where to research industry conversion rates (averages) or tools/thought processes to explore?
Thanks!
(these stats would primarily be used for goal setting and competitive analysis)
-
Then I suppose what the query was that brought them to that landing page. If someone searches for "replace my windows" or "I need new windows" and ends up on a page offering a free consultation (and assuming the company looks credible, etc) then I can imagine a pretty high conversion rate. 15% seems believable. Maybe even higher if it's just email address in exchange for product info for products related to the initial query. But again, no one is going to share this kind of data because if it's really good it will attract new competitors and no one wants to invite competition...
-
For this case specifically it was two different sign ups: One for an in home consultation, and the other to download product information. The first one asked for a lot more personal information while the second one only asked for name/email.
-
Depends on what you consider a 'conversion'. Is entering an email address to sign up for a free newsletter a 'conversion'? Or does it have to be a revenue producing event? The first will have a much higher rate than the 2nd, obviously.
One thing I can tell you (since I have seen the numbers for a dozen different companies that do this) is the conversion rate from a 2-week or 30-day free trial to a paying user of the service averages around 50%. ie half the people who take a free trial of a service will end up paying for that service. The numbers range from 40% to 60%. It'll be higher if you ask for more info up front (because you end up filtering out the lookyloos who aren't serious if you ask for more info at the start of the free trial).
What I do not have great data for is the conversion rate from first-time-visitor to free-trial (or revenue-event). I have anecdotes that tell me it's low single-digits (2% to 5%). If you're talking about a 15% conversion rate from first-time-visitor to revenue-event then that seems high (unless you're selling Lady Gaga concert tickets or something). Those numbers are usually very proprietary and I'd be surprised (and interested in) if you find any solid data on them...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
80% bounce rate
Hello, I have a website that I have worked hard in developing and have tried to create useful content, however I am getting an 80% bounce rate. Can anyone give me some feedback as to why this might be? The website is www.usconstructionloans.com. Let me know your thoughts - thanks!
Conversion Rate Optimization | | nadylime0 -
What kind of home page need to be, to show good results of SEO?
Hello, i have couple questions about new home page building. I want to start build new home page to replace old one. At this moment my home page is obsolete and shows low conversion. My costumers often have negative thoughts about existing one. My knowledges in coding is weak, where should i pay more attention to design, to section placement, to pictures and video gallery? Can hosting positively or negatively affect to SEO results? How to make the new website load faster? Here's my website's example. http://www.skydas.lv http://www.m-lux.lv http://www.sosdienests.lv Thank you very much, waiting for replay.
Conversion Rate Optimization | | Felter0 -
Is anyone aware of stats stating how many people abandon pages the deeper they get in a site?
For example, let's say someone enters via a landing page, and instead of having a form there is a button to a form. What percentage of people will click the button and fill out the form vs if the form was right there on the page? Basically, I am trying to figure out what percentage of users do websites lose for every click a user makes on the site.
Conversion Rate Optimization | | Firestarter-SEO0 -
Tracking Facebook Mobile Visits to Desktop Conversions?
Hi. If I set an ad in Facebook, I can obviously track visits, conversions and so on from that ad and see if they where mobile or desktop. However, how do I, if possible track a mobile visitor who the converts on a desktop? Eg. I go on XXX Facebook Ad on my mobile whilst in work, look around. Like what I see. Then I go home from work, open my laptopn and go on XXX website and send an email enquiry form in. Is this possible to track? Thanks
Conversion Rate Optimization | | YNWA0 -
Looking for UK based Conversion Rate Optimization Expert for PPC Landing Pages
Hi, Could anyone recommend a very good conversion rate optimization expert that can: -redesign existing landing pages using responsive twitter bootstrap -split test using optimizely or other tool Thanks, Dwayne
Conversion Rate Optimization | | deelo5550 -
How to make use of those traffics on non-conversion page?
I am working on a website which sells eBooks softwares, most of posts on the site are teaching people how to solve eBook-reading problems and will lead visitors to download and try the software. But some posts are not related to the software, we just write it for traffic, for example: link-bait post such as top xxx romantic eBooks, free eBooks tools review, etc. These posts have got a pretty considerable traffic, but visitors just come here, read, like/share/comment, then leave. Is there any way I can make use of these pages to convert? Thanks
Conversion Rate Optimization | | JonnyGreenwood0 -
Page Speed & SERPS
What impact does page speed have on rankings in the search engine? If I have a Site that is heavy with Pictures, Onsite videos and various scripts that would ultimately be of good use to a viewer but takes time to load. VS A Site that has pictures that are fully optimized for the web or eliminated to save on load time, Videos that are hosted on Sites like VIMEO or You Tube and eliminate scripts where possible and use css3. Note the site loads faster and is better for mobil but doesn't have the same feel of the first site but is useful to the user. Now let's say that both sites are virtual twins in terms of their link profile, age, content quality, location and citations. Will one rank better because of load time? It's the quest for creating the ultimate site for users while delivering it within the fastest time possible.
Conversion Rate Optimization | | bronxpad0 -
SEO For Personalized Content Pages
Hi, We are building a site that has content that personalizes based each visitor. This is being done to serve the most relevant content for conversion purposes and NOT for SEO purposes. So, there are many diferent versions of each page based on the visitor's location, device, browser, keyword-used, traffic source, etc. Obviously, we don't want this to appear like cloaking (it is genuine content personalization) and wondered how Google would view this? What is the safeguard for protecting the website from potential penalties? Any help would be greatly appreciated! Thanks in advance.
Conversion Rate Optimization | | Clickthroo0