Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Where to link to HTML Sitemap?
-
After searching this morning and finding unclear answers I decided to ask my SEOmoz friends a few questions.
Should you have an HTML sitemap?
If so, where should you link to the HTML sitemap from?
Should you use a noindex, follow tag?
Thank you
-
I always create one and link from the footer text navigation. It is beneficial for usability and search engine spidering. Also. I never add special qualifiers to links like follow etc etc unless it is in the negative (don't follow etc) and even then you can omit pages via robots.txt
-
They are also on all the service pages at the top.
-
If the site is built well, then all pages would be accessible via 3 clicks. So html sitemaps really aren't needed.
-
If something is popular, would it be at the bottom?
-
You're right. I have never clicked on a footer sitemap link either. I have a popular pages section right about the footer. Maybe that be fine work.
-
I do have XML sitemaps setup correctly. I decided to just add it on the homepage for human visitors and on the 404 pages. The noindex idea was so Google didn't index the sitemap but that's when I had it on every page. I guess it doesn't matter if it's just on the homepage.
-
I do have XML sitemaps setup correctly. I decided to just add it on the homepage for human visitors and on the 404 pages. The noindex idea was so Google didn't index the sitemap but that's when I had it on every page. I guess it doesn't matter if it's just on the homepage.
-
Hi Will,
Personally, I approach this from two perspectives: Usability and SEO.
Usability: I don't think I've ever clicked on a footer sitemap myself when looking for things on a website. If organic search does not take me to what I want, I do a bit more browsing with a last ditch effort using the keyword search box. If that doesn't work, I bounce back to my organic search results and try another site or refine my search.
Therefore, I removed the footer sitemap from our ecommerce site and created a left nav link to additional categories. The link is above the fold and I call it "Additional Categories." I am shocked at the volume of visitors who go to that page - far more than every visited our footer sitemap.
SEO: In my opinion, a sitemap moves links up to the second tier click level because they are buried too deep and don't get the juice. These pages need to be moved up perhaps because the link structure and hierarchy are not sound or maybe it is just too big of a challenge to flatten out all portions of a site.
Therefore, I flatten out and improve the link structure (or as sound as you can get). If there are categories that warrant indexing, but are not best sellers, I put them on the additional categories page. If some of the categories are 3 clicks (sometimes 4) and difficult to flatten out or fix, I put them in the additional categories page so people can see them and spiders can crawl them. Our site currently does not have the authority to force the juice to deeper penetration.
-
I feel html site maps are no longer needed if you correctly setup XML sitemaps, and also link to them from your robots.txt file.
But if you still want them for users, then I would put it in the footer, and have Google Index and Follow.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pending Sitemaps
Hi, all Wondering if someone could give me a pointer or two, please. I cannot seem to get Google or Bing to crawl my sitemap. If I submit the sitemap in WMT and test it I get a report saying 44,322urls found. However, if I then submit that same sitemap it either says Pending (in old WMT) or Couldn't fetch in the new version. This couldn't fetch is very puzzling as it had no issue fetching the map to test it. My other domains on the same server are fine, the problem is limited to this one site. I have tried several pages on the site using the Fetch as Google tool and they load without issue, however, try as I may, it will not fetch my sitemap. The sitemapindex.xml file won't even submit. I can confirm my sitemaps, although large, work fine, please see the following as an example (minus the spaces, of course, didn't want to submit and make it look like I was just trying to get a link) https:// digitalcatwalk .co.uk/sitemap.xml https:// digitalcatwalk .co.uk/sitemapindex.xml I would welcome any feedback anyone could offer on this, please. It's driving me mad trying to work out what is up. Many thanks, Jeff
Intermediate & Advanced SEO | | wonkydogadmin0 -
Link Brokers Yes or No?
We have a client who has asked us to talk to link brokers to speed up the back linking process. Although I've been aware of them for ages I have never openly discussed the possible use of 'buying' links or engaging in that part of the industry. Do they have a place in SEO and if so what is the MOZ communities thoughts?
Intermediate & Advanced SEO | | wearehappymedia0 -
PDF or HTML Page?
One of our sales team members has created a 25 page word document as a topical page. The plan was to make this into an html page with a table of contents. My thoughts were why not make it a pdf? Is there any con to using a PDF vs an html page? If the PDF was properly optimized would it perform just as well? The goal is to have folks click back to our products and hopefully by after reading about how they work.
Intermediate & Advanced SEO | | Sika220 -
Should I redirect my xml sitemap?
Hi Mozzers, We have recently rebranded with a new company name, and of course this necessitated us to relaunch our entire website onto a new domain. I watched the Moz video on how they changed domain, copying what they did pretty much to the letter. (Thank you, Moz for sharing this with the community!) It has gone incredibly smoothly. I told all my bosses that we may see a 40% reduction in traffic / conversions in the short term. In the event (and its still very early days) we have in fact seen a 15% increase in traffic and our new website is converting better than before so an all-round success! I was just wondering if you thought I should redirect my XML sitemap as well? So far I haven't, but despite us doing the change of address thing in webmaster tools, I can see Google processed the old sitemap xml after we did the change of address etc. What do you think? I know we've been very lucky with the outcome of this rebrand but I don't want to rest on my laurels or get tripped up later down the line. Thanks everyone! Amelia
Intermediate & Advanced SEO | | CommT0 -
Sitemap on a Subdomain
Hi, For various reasons I placed my sitemaps on a subdomain where I keep images and other large files (static.example.com). I then submitted this to Google as a separate site in Webmaster tools. Is this a problem? All of the URLs are for the actual site (www.example.com), the only issue on my end is not being able to look at it all at the same time. But I'm wondering if this would cause any problems on Google's end.
Intermediate & Advanced SEO | | enotes0 -
Redirecting index.html to the root
Hi, I was wondering if there is a safe way to consolidate link juice on a single version of a home page. I find incoming links to my site that link to both mysite.com/ and mysite.com/index.html. I've decided to go with mysite.com/ as my main and only URL for the site and now I'd like to transfer all link juice from mysite.com/index.html to mysite.com/
Intermediate & Advanced SEO | | romanbond
When i tried 301 redirect from index.html to the root it created an indefinite loop, of course. I know I can use a RewriteRule.., but will it transfer the juice?? Please help!7 -
Site wide footer links vs. single link for websites we design
I’ve been running a web design business for the past 5 years, 90% or more of the websites we build have a “web design by” link in the footer which links back to us using just our brand name or the full “web design by brand name” anchor text. I’m fully aware that site-wide footer links arent doing me much good in terms of SEO, but what Im curious to know is could they be hurting me? More specifically I’m wondering if I should do anything about the existing links or change my ways for all new projects, currently we’re still rolling them out with the site-wide footer links. I know that all other things being equal (1 link from 10 domains > 10 links from 1 domain) but is (1 link from 10 domains > 100 links from 10 domains)? I’ve got a lot of branded anchor text, which balances out my exact match and partial match keyword anchors from other link building nicely. Another thing to consider is that we host many of our clients which means there are quite a few on the same server with a shared IP. Should I? 1.) Go back into as many of the sites as I can and remove the link from all pages except the home page or a decent PA sub page- keeping a single link from the domain. 2.) Leave all the old stuff alone but start using the single link method on new sites. 3.) Scratch the site credit and just insert an exact-match anchor link in the body of the home page and hide with with CSS like my top competitor seems to be doing quite successfully. (kidding of course.... but my competitor really is doing this.)
Intermediate & Advanced SEO | | nbeske0 -
301 redirect from .html to non .html?
Previously our site was using this as our URL structure: www.site.com/page.html. A few months ago we updated our URL structure to this: www.site.com/page & we're not using the .html. I've read over this guide & don't see anywhere that discusses this: http://www.seomoz.org/learn-seo/redirection. I've currently got a programmer looking into, but am always a bit weary with their workarounds, as I'd previously had them cause more problems then fix it. Here is the solution he is looking to do: The way that I am doing the redirect is fine. The problem is of where to put the code. The issue is that the files are .html files that need to be redirected to the same url with out a .html on them. I can see if I can add that to the 404 redirect page if there is one inside of there and see if that does the trick. That way if there is no page that exists without the .html then it will still be a 404 page. However if it is there then it will work as normal. I will see what I can find and get back. Any help would be greatly appreciated. Thanks, BJ
Intermediate & Advanced SEO | | seointern0