Link Building Intricacies

[B-man]

I'm about to embark on link building campaign. I have several key phrases that I want to develop such as "health & fitness products" and "vitamins & supplements". My site is specifically targeted at Australia men. Should I also aim to include the words "Australia" and "men" in my link anchor text? Or should leave the qualifiers to the title tag for my destination url?

I'm also wondering, by having "health & fitness products" as my link anchor text and the same text in my title tag for my destination url, will that build value for the various keyword variations in my keyword phrase such as "health & fitness" and "fitness products"?

Thanks!

[firstconversion]

Given the over optimisation penalties that google are applying, I would use 90% brand anchor text and then vary the anchor text around the main keyword you are trying to rank for on each page

Exact match is pretty much dead or dying. Use your page content and internal linking to let Googel know the contextual relevance of the keyword you are attempting to rank for

Stephen

[soltec]

In terms of “Australia” and “men”, I would suggest using Adwords-keyword tool or similar tools to see what people are searching try mixing product/category with gender terms e.g. “vitamins men”, “vitamins man”, “vitamins male”. If people are searching for these phrases I would suggest using them in your anchor text. I would expect people to be searching for man or male relates health and fitness products.

When using Adwords remember to use Broad, Exact and phrases match types, to get the whole picture.

If your site is clear Australia site (.au) or it’s marked within Google Webmaster > Site Settings > Geographic target as Australian, then you will probably not need to include Australia in the anchor text. But please check first.

I would recommend varying your link text on external sites. You can get idea of alternative phrases from Google Adwords>Keyword tool, Google Suggestions and “related searches” on the Google search page, also use a thesaurus. When the link is in a paragraph sometimes consider using site name or click here, so Google & Bing will look are the surrounding text.

In terms of on-site, I would have anchor text, file names, title pages and h1 titles in line with each other (not necessary the same). So when a visitor navigates from Google/Bing to your site & through your site they feel that they are getting what they clinked on, while building a strong SEO optimisation of the key phrase for that page.

Hope this helps.

K