Use target keyword on several page titles or homepage only?
-
If I want my homepage to rank for a keyword (ie "red widgets"), does it support or dilute the homepage's rank if I use the keyword on other pages?
I can see it working either way:
-
The search engine looks at your site, sees that the target keyword is used throughout the site, and ranks the site higher as a result.
-
Using the keyword on several pages makes it so none of them stand out, and ultimately it's harder to rank highly.
Thoughts?
-
-
You can use your keyword on multiple pages within your site. Lets take a look at Mountain Biking.
If your site is named Maryland Mountain Biking, you would only optimize your home page for Maryland Mountain Biking. You would optimize each individual page for a different phrase using Mountain Biking.
Mountain Biking is your keyword... but your optimizing for the specific phrases within your site on each page.
So.....
Maryland Mountain Biking Trails
Maryland Mountain Biking Races
etc...
So using the primary keyword on each page isn't an issue unless your only optimizing for the primary keyword (mountain biking). If your optimizing each page individually for the specific phrases, you don't have an issue.
Search this site for "Keyword Cannibalization"
-
Using what you think is a keyword on multiple pages isn't going to hurt you, unless you overdo it.
You should be thinking about how readers will accept and use the information you write. Don't overengineer it.
If you want your front page to rank for a specific keyword, and not a deeper page, then that is where the content that emphasizes that keyword should go.
The other pages that mention the keyword will not be "about" that topic, but related topics, so it isn't going to hurt. It will help because your site is about the main topic (that you say you want the home page to rank for) and those pages will reinforce that.
So I think your answer is #1, not #2, unless you purposely try to make every page rank for the one keyword.
Remember, you are writing your pages for the readers. Keep them informed and not confused and you will be doing OK.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can i use "nofollow" tag on product page (duplicated content)?
Hi, im working on my webstore SEO. I got descriptions from official seller like "Bosch". I got more than 15.000 items so i cant create unique content for each product. Can i use nofollow tag for each product and create great content on category pages? I dont wanna lose rankings because duplicated content. Thank you for help!
Technical SEO | | pejtupizdo0 -
Using Wix and the keyword grader tool isn't working.
After reading other posts about Wix and SEO I think I need to change the web design provider to something I have more control of SEO options. Does anyone have any suggestions of something I can use?
Technical SEO | | benjacksoncook0 -
Redirecting Several Hundred Pages
As of May 21st 2013 (Penguin 2.0 update) we hit a triple-header and I think we can now officially dubbed the "KING OF GOOGLE PANALTIES"! 😞 -July 2012 - recieved 2 "Unatural Links" email -April 2012 - 20% traffic hit -May 21st 2013 - 35% traffic hit We have/had lots of very low quality links using the same anchor text as well as about 150 very low quality articles and almost 100 categories w/several hundred products that recieved little to no traffic. We have spent the last several weeks cleaning up our link profile and were highly successful in getting most of them removed and have kept detailed reports for our Reconsideration Request for the manual "Unatural Links" penalty. We have also went a step further and have completely redesigned the site that is now much faster/better on-page seo with new, high quality articles and are removing all the low quality articles, categories and products but we are unclear what to do with these. Which brings me to my question. Should we redirect these pages back to the home page or just let them go to 404 error? I have been doing lots of reading on this subject but there doesnt seem to be any good answers. From what I read, neither are good choices and I cannot decide between the lesser of the 2 evil's ..so any help with this would be greatly apreciated! Note:
Technical SEO | | k9byron
-These category and product pages have absolutly no inbound links (link benefit) and in my opinion are only sucking off link juice and generating little to no revenue. There are also no similar categories or products that these could be redirected to. For example, redirecting dog toys to the dog bed category just sounds like it would increase our bounce rate. -Again, the articles also have no link benefit and only a small handful of the articles actually generate any traffic to speak of (several thousand visitors per year) and the rest generate less than 1000 visitors per year. All have high bounce rates and low conversions. It would be nice to keep them live as I think some are okay and could be rewritten/re-purpose over time but maybe in light of our Panda penalty it might be better to just to save them offline, let them go to 404 errors and rewritten/re-purpose them another time? -We did create a very nice 404 page with category navigation and huge search bar so I am leaning more toward this option.
..
Thank in Advance!0 -
Which Pagination/Canonicalization Page Selection Approach Should be Used?
Currently working on a retail site that has a product category page with a series of pages related to each other i.e. page 1, page 2, page 3 and Show All page. These are being identified as duplicate content/title pages. I want to resolve this through the applications of pagination to the pages so that crawlers know that these pages belong to the same series. In addition to this I also want to apply canonicalization to point to one page as the one true result that rules them all. All pages have equal weight but I am leaning towards pointing at the ‘Show All’. Catch is that products consistently change meaning that I am sometimes dealing with 4 pages including Show All, and other times I am only dealing with one page (...so actually I should point to page 1 to play it safe). Silly question, but is there a hard and fast rule to setting up this lead page rule?
Technical SEO | | Oxfordcomma0 -
Duplicate page titles on Ecommerce
Hi, My question is in reference to an E-commerce site- Our SEO MOZ scan is showing many errors for Duplicates- such as Duplicate titles - The majority of these are on the products map- and the page titles are Products Map :: Company Name How do we get correct this or does Google not penalize for it? Thanks.
Technical SEO | | frankrizzo0 -
Duplicate Page Title
First i had a problem with duplicate title errors, almost every page i had was double because my website linked to both www.funky-lama.com and funky-lama.com I changed this by adding a code to htaccess to redirect everything to www.funky-lama.com, but now my website was crawled again and the errors were actually doubled. all my pages now have duplicate title errors cause of pages like this www.funky-lama.com/160-confetti-gitaar.html funky-lama.com/160-confetti-gitaar.html www.funky-lama.com/1_present-time funky-lama.com/1_present-time
Technical SEO | | funkylama0 -
What's the difference between a category page and a content page
Hello, Little confused on this matter. From a website architectural and content stand point, what is the difference between a category page and a content page? So lets say I was going to build a website around tea. My home page would be about tea. My category pages would be: White Tea, Black Tea, Oolong Team and British Tea correct? ( I Would write content for each of these topics on their respective category pages correct?) Then suppose I wrote articles on organic white tea, white tea recipes, how to brew white team etc...( Are these content pages?) Do I think link FROM my category page ( White Tea) to my ( Content pages ie; Organic White Tea, white tea receipes etc) or do I link from my content page to my category page? I hope this makes sense. Thanks, Bill
Technical SEO | | wparlaman0