Bing/Yahoo! Updates
-
On March 27th I noticed a huge rankings drop across the board on a client site in Bing and Yahoo! After some research, I found this article on SEOroundtable (it also links back to a Webmaster World discussion).
For this particular site we're talking a few dozen of keywords dropping off the first page, or even from the first page dropping out of the top 50. The only thing not affected were brand keywords.
The site was recently relaunched, and has a fairly weak backlink profile right now. It doesn't use keywords in the domain (which was one of the things identified in the SEOroundtable article).
Has anyone else noticed changes? If so, what do you attribute them to and how are you combating them?
-
Hard to say without details, but I'd definitely get those 301s in place fast, if they fell through the cracks. Possibly the new site introduced a couple of home-page duplicates as well? (like "/" vs. "/index.html"). Might want to check the internal links and add rel-canonical to the home-page.
-
Thanks for the response!
Digging in further revealed that Bing has indexed only a handful of the new structure, while retaining old pages, including an old index.html - time to implement some redirects methinks.
I'm finding this very odd - I know bing indexed the new homepage, but it's now gone, replaced by index.html. Aside from redirects, I believe I'll go and try to track down links to index.html and get them changed.
Webmaster tools access is being problematic, but I'm working on that now. Oh the joys of having two companies in the mix...
-
Unfortunately, although Bing is more transparent about some policies, they're a little quieter about specific updates, and the SEO community just doesn't track the Bing algorithm very carefully. I'm not seeing any evidence of a similar drop in my own client sites, but that's anecdotal at best.
As Alan said, Bing is more aggressive about user signals and I'd add that social signals may have more impact as well, but like Google they seem to be changing the mix frequently.
I always start with the facts. You know you had a recent relaunch - are you seeing any side effects? Is Bing indexing a lot more pages (or duplicates)? Are they have any crawl issues. I'd definitely dig into Bing Webmaster Tools and see what kind of signals they're reporting - not just since 3/27, but since the relaunch. This could be a delayed impact of the changes you made.
-
Thanks Alan!
Good to know about the "trying it out" part. I wasn't aware of that one.
Think it's worth my time to submit through BWMT, or should I not as the site is already indexed?
I also spotted that Bing has the old index.html still indexed, which is odd, because last week it showed the domain.com as the homepage. I'll try implementing a 301 from index.html to domain.com and see how that goes.
-
Your rank on bing can certainly change without making changes, one of the signals bing use is user action, if people click on your serp, but then return to the search page and click on another serp, then it is assumed your page did not answer the query.
There is also somthing where if your serp gets more clicks than the one above it, you will take his place.
Also because these signals make it hard for a new site to get exposure they give any page sumited though BWMT a run, but if user action is not there it will drop again.
I have also had pages that have had big drops but come back again. Some times this can take weeks.
-
Hi Alan,
Thanks for your response. Normally, I'd be happy to provide the URL. Ironically, this is the only time we've ever worked with an NDA in place. Because of that, I'm uncomfortable sharing it. I know that limits the help people can provide.
That said, I'm operating on the assumption that this is more of an algorithmic change than an on-page issue. Here's why:
-
Neither the content or the structure of the site has changed since Bing last crawled. Even so, I've re-checked the structure, for noindex/nofollow tags, the functionality of robots.txt., as well as the content, and anything else I can think of. I'm not finding any issues.
-
The site has been very slowly climbing in rankings since late January, with Bing/Yahoo! crawling it multiple times since then.
-
The drop is site-wide, but in contacting Bing, I'm told it is indexed, and there are no "blocks that would affect your site's rank".
-
Finally, other people on Webmaster world and SEOroundtable are mentioning rank drops as well.
Do you think I'm wrong to make this assumption?
If not, have you or anyone else heard or seen anything about the ranking changes that I and others appear to be experiencing? (As mentioned in the article above from SEORoundtable)
Cheers!
-
-
Can we get a url, it could be so many things.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Search Console - Best practice to fetch pages when you update them?
Hi guys, If you make changes to a page e.g. add more content or something is it good practice to get google to fetch that page again in search console? My assumption is this way, Google can review the updated page quicker, resulting in faster changes in the SERPs for that page. Thoughts? Cheers.
Intermediate & Advanced SEO | | wozniak650 -
[Very Urgent] More 100 "/search/adult-site-keywords" Crawl errors under Search Console
I just opened my G Search Console and was shocked to see more than 150 Not Found errors under Crawl errors. Mine is a Wordpress site (it's consistently updated too): Here's how they show up: Example 1: URL: www.example.com/search/adult-site-keyword/page2.html/feed/rss2 Linked From: http://an-adult-image-hosting.com/search/adult-site-keyword/page2.html Example 2 (this surprised me the most when I looked at the linked from data): URL: www.example.com/search/adult-site-keyword-2.html/page/3/ Linked From: www.example.com/search/adult-site-keyword-2.html/page/2/ (this is showing as if it's from our own site) http://a-spammy-adult-site.com/search/adult-site-keyword-2.html Example 3: URL: www.example.com/search/adult-site-keyword-3.html Linked From: http://an-adult-image-hosting.com/search/adult-site-keyword-3.html How do I address this issue?
Intermediate & Advanced SEO | | rmehta10 -
Block web archieve/way back machine
Hi i want to block web archive/wayback machine from indexing my site and creating a record of it on their database. Any ideas on how to do this? Cheers,
Intermediate & Advanced SEO | | Mikey008
Superpak2 -
Moving hosting to another company/server . What about SEO?
Hi, We have been experiencing issues with our hosting company and want to move the hosting to someone else. One problem was that we did Isapi rewrite rule but the company moved to mod rewrite and they never adjusted the rewrite rules. We are considering a move to another hosting company - would that hurt rankings? Are there any SEO considerations to think about when switching to another host?
Intermediate & Advanced SEO | | alexkatalkin0 -
How do I handle this 301/indexing mess?
I'm working on a client's site and noticed a brisk drop in rankings. In doing some digging I found that the homepage (domain.com) is 301'd to domain.com/home.html. Here's my problem/questions: 1. domain.com is indexed by Google 2. domain.com/home.html is not indexed by Google 3. both domains have some healthy linking 4. Is the fact that domain.com/home.html impacting rankings? 5. How do carefully handle this situation (ex. redirect domain.com/home.html back to domain.com?) 6. See the attached jpeg for a visual representation of my debacle. hcIiPAs
Intermediate & Advanced SEO | | rhoadesjohn0 -
Best way for Google and Bing not to crawl my /en default english pages
Hi Guys, I just transferred my old site to a new one and now have sub folder TLD's. My default pages from the front end and sitemap don't show /en after www.mysite.com. The only translation i have is in spanish where Google will crawl www.mysite.com/es (spanish). 1. On the SERPS of Google and Bing, every url that is crawled, shows the extra "/en" in my TLD. I find that very weird considering there is no physical /en in my urls. When i select the link it automatically redirects to it's default and natural page (no /en). All canonical tags do not show /en either, ONLY the SERPS. Should robots.txt be updated to "disallow /en"? 2. While i did a site transfer, we have altered some of the category url's in our domain. So we've had a lot of 301 redirects, but while searching specific keywords in the SERPS, the #1 ranked url shows up as our old url that redirects to a 404 page, and our newly created url shows up as #2 that goes to the correct page. Is there anyway to tell Google to stop showing our old url's in the SERP's? And would the "Fetch as Google" option in GWT be a great option to upload all of my url's so Google bots can crawl the right pages only? Direct Message me if you want real examples. THank you so much!
Intermediate & Advanced SEO | | Shawn1240 -
Splash/Warning Pages at front of site
We are looking at working on a site that needs a warning for users visiting - This splash/warning page is the only just google sees this not performing well in search engine - The sites are Wordpress sites - Would we use script to force a full screen pop up? This would be needed on a visit but if the user leaves and returns to the site the warning would need to reappear. Any ideas?
Intermediate & Advanced SEO | | JohnW-UK0 -
No results for Yahoo. Can someone fill me in on something I am missing?
I have been working on a website for a little more than 2 weeks. I have seen improvements for several of my keywords in both Google and Bing SERPs (first page in Bing and working on it in Google) but have seen no improvements with Yahoo (No keywords are appearing in the top 50 results.) Am I missing something with Yahoo? I have performed onpage optimization so that titles, meta descriptions, bolded text, header tags, alt tags, anchor text, etc is all there. I have also built offpage links using blogs, other people's websites, a few directories (submitted but not displayed), social media, etc. I have never experienced this kind of issue before. Any help would be greatly appreciated.
Intermediate & Advanced SEO | | Jeffrey21320