Is there an ideal ratio of keyword difficulty to search volume?
-
I used the keyword research tool to pull data on potential keywords, the report returns a percentage to represent the competition and difficulty of a keyword. Is there an ideal ratio of percent difficulty to search volume
-
Google Webmaster tools will tell your the click through rate from the SERPS and Google Analytics can be used to measure the conversion rate. You'll need to define your site goal and think about how visitors move through your site from their landing page to your site goal pages.
-
Thank you. Do you know of any good tools to measure the conversion rate or click thru rate of keyword?
-
No, there's no ideal ratio as such and it's always a good idea to look beyond the headline numbers, especially the relevance of the pages being returned in the SERPS.
You're looking for good volumes of search traffic with as little competition as possible. While those large traffic numbers for highly competitive keywords may look attractive, you may be better off targeting less competitive keywords with smaller amounts of traffic.
Think of it this way a large slice of a small pie is going to be better than just crumbs from a large pie.
However there are other factors to consider beside just traffic and difficulty. You also need to think about user intent, relevance to content / brand / offering and once you start getting some traffic the conversion rate.
-
Competition difficulty level only shows sites on first pages SERPs. For example: If wiki is up there it throws the number off or just makes it look way more challenging.
Is there an ideal ratio of percent difficulty to search volume?
No there is not. There are plenty of keywords out there with huge traffic volume and no competition. For the most part profitable keywords are more challenging.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
German Keywords
Hi I wanted to check the volume of a keyword in German but unfortunately, it shows no data available.?
Keyword Research | | Raymonda
Is this actually possible to research German keywords with your tool?0 -
How granular should I get with Keyword research?
I'm doing KW research for a new business. My understanding from KW research guides: Use tools to create a list of thousands of keywords Analyze difficulty and search volume Reduce your list and do on page optimization for your select KWs My dilemma with this approach is that it seems "keyword based" rather than "intent" or "category" based. e.g. Let's say I have a grocery store. Ignoring SEO, I know that these are my main categories: Produce Meat Dairy Canned Goods Baked Goods In other words, the above categories are the general "intents" and "categories" that I'd really want to rank for. Keyword tool shows that they have high volume and high difficulty. Let's say that after doing keyword research, I discover "Low Fat Chicken Breasts" and "Turkey Sausage" and "Cheap Meat Wholesale" have decent search volume and low competition. I don't quite understand how I'm supposed to utilize these fringe keywords in my on page SEO plan because it doesn't make sense as a human to categorize my site that way. Not sure if this is clear. Basically I'm trying to figure out if I should really be getting this granular on keywords to help guide my store categories or if I should just be picking broader terms.
Keyword Research | | clarasboutiqueusa0 -
Importance of news headlines for their search rankings
Hi there, we're trying to determine how to best write headlines to make our articles more findable. We're a Theater content and ticketing site (theatermania.com) and we're about to publish an article describing outdoor Shakespeare in New York City. We've discussed a few headline options (we automatically use the headline as the page title, although we aren't married to this) below. Are any of these much more findable than the other? For example, are we shooting ourselves in the foot if we lead with "Fill your Summer...." in the first option? Fill Your Summer in the City With Free Outdoor Shakespeare Summer in the City With Free Outdoor Shakespeare Free Outdoor Shakespeare This Summer in the City
Keyword Research | | TheaterMania0 -
How to stay organized for keyword research?
As most of you know keyword research can be quite taxing. I have been trying to get organized and do extensive keyword research. But trying to stay organized is proving to be more and more difficult. Can I get some expert views from experts in the community as to how you all go about organizing your research and how you track things over time. Thanks
Keyword Research | | EricMoore0 -
Keyword Research?
What is the best way and best tool to conduct Keyword Research for my site? With the Pro service is there a way to find out better keywords to add to my website? I am receiving emails that my web site is being crawled and will be completed in seven days and so far this is not a "Report Card"? is that correct? Thanks for any information
Keyword Research | | mikedw1 -
Local Keyword Strategy
Good morning! I'm working on building out a new website for a regional insurance agency specializing in auto insurance for high risk drivers (ex. Tickets, Accidents, Dui's, etc.). Due to the competitive nature of our industry, I believe it is best to focus on very localized long tail keywords, instead of broad terms I don't have any chance of ranking for. Our keyword research indicates that there is an opportunity to optimize and potentially rank for keywords that include geographic modifiers for towns and cities within a roughly 50 mile radius. The problem is, there is only so much you can say about auto insurance. On the one hand, I would like to have individual landing pages for each keyword phrase. On the other hand, I don't want to look manipulative to Google or hurt user experience by creating a bunch of pages with relatively similar content. Can anyone offer some advice on how I can structure the site/content to optimize for each geographic modifier without having lots of pages that are very similar? Thank you!
Keyword Research | | matthewbyers0 -
Google keyword tool
Hey anyone noticed Google's keyword tool seems to be returning weird data for search volume compared to just a few days ago? "iron fist clothing" exact match was returning around 1,000 local monthly searches and a monthly trend of approximately the same over the past year. As of yesterday it has zero searches for exact match and even the monthly trends have all been set to zero for every month going back a year Now I suppose this could happen in theory but the fact that the trend is showing up as zero for each month over the last year makes me think this could be a bug. I've also noticed this for one of my keywords on my SEO site, again suddenly gone to zero searches and monthly trends going back a year. However a quick check on webmaster tools shows the impressions going back a few months at the average of 1,300 that the old trend suggested it should be. Anyone else noticed this?
Keyword Research | | barabis770 -
Not Set Keywords
Hi, we have recently been working on our site's keywords and we have seen an increase in traffic. As I monitor my keywords, I see that the Not Set keyword has increased a great deal and now become my top keyword. I researched some but all I got is that users are bookmarking my page or using other avenues to reach my website. Can anyone give me a more concrete answer? Is this bad? Or is this a direct result of an increase in traffic. Any words of wisdom will be much appreciated, As you were...
Keyword Research | | SBRMarketing0