Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. How to use overlays without getting a Google penalty

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How to use overlays without getting a Google penalty

    Technical SEO
    2
    3
    2015
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Red_Mud_Rookie
      Red_Mud_Rookie last edited by

      One of my clients is an email subscriber-led business offering deals that are time sensitive and which expire after a limited, but varied, time period.

      Each deal is published on its own URL and in order to drive subscriptions to the email, an overlay was implemented that would appear over the individual deal page so that the user was forced to subscribe if they wished to view the details of the deal.

      Needless to say, this led to the threat of a Google penalty which _appears (fingers crossed) _to have been narrowly avoided as a result of a quick response on our part to remove the offending overlay.

      What I would like to ask you is whether you have any safe and approved methods for capturing email subscribers without revealing the premium content to users before they subscribe?

      We are considering the following approaches:

      First Click Free for Web Search - This is an opt in service by Google which is widely used for this sort of approach and which stipulates that you have to let the user see the first item they click on from the listings, but can put up the subscriber only overlay afterwards.

      No Index, No follow - if we simply no index, no follow the individual deal pages where the overlay is situated, will this remove the "cloaking offense" and therefore the risk of a penalty?

      Partial View - If we show one or two paragraphs of text from the deal page with the rest being covered up by the subscribe now lock up, will this still be cloaking?

      I will write up my first SEOMoz post on this once we have decided on the way forward and monitored the effects, but in the meantime, I welcome any input from you guys.

      1 Reply Last reply Reply Quote 0
      • Red_Mud_Rookie
        Red_Mud_Rookie @KrisRoadruck last edited by

        Thanks. We've decided not to go down the no index route because although these pages don't have significant rankings and therefore don't drive much in the way of SEO traffic, they do contribute to the overall authority status of the site and the directories in which they sit.

        For example, a hotel deal will sit within the hotels directory/sub folder so to no index all these details we fear would undermine the overall authority of this directory.

        I think we are going to go with making the first paragraph visible to the users and search engines... and probably look at combining that with First Click Free

        1 Reply Last reply Reply Quote 0
        • KrisRoadruck
          KrisRoadruck last edited by

          I would say its all a matter of implementation. Many media sites do full page ad overlays without issue. Cloaking only becomes an issue when you are showing the engines one thing and the users another. To solve this you COULD no-index (assuming you dont need the pages to be indexed) or you could simply show google the same overlay as you show the user. You could possibly even use an intermediary page.

          Red_Mud_Rookie 1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • TNZ

            Google not Indexing images on CDN.

            My URL is: https://bit.ly/2hWAApQ We have set up a CDN on our own domain: https://bit.ly/2KspW3C We have a main xml sitemap: https://bit.ly/2rd2jEb and https://bit.ly/2JMu7GB is one the sub sitemaps with images listed within. The image sitemap uses the CDN URLs. We verified the CDN subdomain in GWT. The robots.txt does not restrict any of the photos: https://bit.ly/2FAWJjk. Yet, GWT still reports none of our images on the CDN are indexed. I ve followed all the steps and still none of the images are being indexed. My problem seems similar to this ticket https://bit.ly/2FzUnBl but however different because we don't have a separate image sitemap but instead have listed image urls within the sitemaps itself. Can anyone help please? I will promptly respond to any queries. Thanks
            Deepinder

            Technical SEO | | TNZ
            0
          • MattWatts

            Can you use multiple videos without sacrificing load times?

            We're using a lot of videos on our new website (www.4com.co.uk), but our immediate discovery has been that this has a negative impact on load times. We use a third party (Vidyard) to host our videos but we also tried YouTube and didn't see any difference. I was wondering if there's a way of using multiple videos without seeing this load speed issue or whether we just need to go with a different approach. Thanks all, appreciate any guidance! Matt

            Technical SEO | | MattWatts
            1
          • sparrowdog

            Using the Google Remove URL Tool to remove https pages

            I have found a way to get a list of 'some' of my 180,000+ garbage URLs now, and I'm going through the tedious task of using the URL removal tool to put them in one at a time. Between that and my robots.txt file and the URL Parameters, I'm hoping to see some change each week. I have noticed when I put URL's starting with https:// in to the removal tool, it adds the http:// main URL at the front. For example, I add to the removal tool:- https://www.mydomain.com/blah.html?search_garbage_url_addition On the confirmation page, the URL actually shows as:- http://www.mydomain.com/https://www.mydomain.com/blah.html?search_garbage_url_addition I don't want to accidentally remove my main URL or cause problems. Is this the right way this should look? AND PART 2 OF MY QUESTION If you see the search description in Google for a page you want removed that says the following in the SERP results, should I still go to the trouble of putting in the removal request? www.domain.com/url.html?xsearch_... A description for this result is not available because of this site's robots.txt – learn more.

            Technical SEO | | sparrowdog
            1
          • Romana

            Why are Google search results different if you are log'd into Google or not?

            I get different results when I'm log'd into my Google account associated with my website than if I'm not.  The same country is occurring. So how can I rely on the google results I'm seeing? For instance my site is page 1 with the improvements I made based on SEOMOZ if I'm log'd in.  Yet I'm not on the first 25 pages if I'm not logged in.

            Technical SEO | | Romana
            0
          • ChrisRoberts-MTI

            NoIndex/NoFollow pages showing up when doing a Google search using "Site:" parameter

            We recently launched a beta version of our new website in a subdomain of our existing site. The existing site is www.fonts.com with the beta living at new.fonts.com. We do not want Google to crawl the new site until it's out of beta so we have added the following on all pages: However, one of our team members noticed that google is displaying results from new.fonts.com when doing an "site:new.fonts.com" search (see attached screenshot). Is it possible that Google is indexing the content despite the noindex, nofollow tags? We have double checked the syntax and it seems correct except the trailing "/". I know Google still crawls noindexed pages, however, the fact that they're showing up in search results using the site search syntax is unsettling. Any thoughts would be appreciated! DyWRP.png

            Technical SEO | | ChrisRoberts-MTI
            0
          • Stroll

            MBG Tracker...how to use it?

            So I am a new blogger that has been submitting guest blog posts to a number of different blogs. It was recommended that I use the MBG Tracker so I can track the back links. The problem is that I am totally lost on how to use this tool. As I said before I am new to this whole thing and I am not really sure what constitutes a "base link" and a "back link." In the author bylines we are linking to different pages within a larger website. If anyone can help me I would really appreciate it!

            Technical SEO | | Stroll
            0
          • MaartenvandenBos

            Use of + in url good or bad?

            Hi, I am working on a SEO project for a client.
            Some of the urls have a + between the keyword.
            like www.example.com/make+me+happy/ Is this good or bad for seo?
            Or is it maybe better to use - ? Thanks!

            Technical SEO | | MaartenvandenBos
            0
          • lzhao

            Should we use Google's crawl delay setting?

            We’ve been noticing a huge uptick in Google’s spidering lately, and along with it a notable worsening of render times. Yesterday, for example, Google spidered our site at a rate of 30:1 (google spider vs. organic traffic.)   So in other words, for every organic page request, Google hits the site 30 times. Our render times have lengthened to an avg. of 2 seconds (and up to 2.5 seconds). Before this renewed interest Google has taken in us we were seeing closer to one second average render times, and often half of that. A year ago, the ratio of Spider to Organic was between 6:1 and 10:1. Is requesting a crawl-delay from Googlebot a viable option? Our goal would be only to reduce Googlebot traffic, and hopefully improve render times and organic traffic. Thanks, Trisha

            Technical SEO | | lzhao
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.