Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How long should I keep 301 redirects?
-
I have modified a the URL structure of a whole section of a website and used mod_rewrite 301 redirect to match the new structure. Now that was around 3 months ago and I was wondering how long should I keep this redirect for?
As it is a new website I am quite sure that there are no links around with the old URL structure but still I can see the google bot trying from time to time to access the old URL structure. Shouldn't the google bot learn from this 301 redirect and not go anymore for the old URL?
-
Thanks to both of you for your answers. I will then leave my rewrite rules just in case. I guess they are not slowing down access to the website as they are really simple and quite standard. I suppose that google takes longer to "learn" the new URLs through the redirects.
-
I would agree with Marcus' answer on this one.
Another question as an off-shoot from this one would be: What is the performance loss in checking each request against your htaccess rules?
If the answer is none, or very little, then perhaps keeping the 301 forever isn't a bad idea at all. You never know how long people will be linking towards those 301'd pages. I personally have some pages just like this which have been redirecting visitors for as many as 5 years, because it's better to keep the link juice than to end up as 404s.
-
The simple answer is... forever, unless you have some pressing reason to remove them. Certainly, I would keep them there till I knew there was no indexation of these other links and no requests for them for a say, 12 month period.
If you have external links pointing to any of these old pages, then again, that is another argument for keeping them in place.
Just leave them there, comment them as legacy in redirection script and forget about them and focus on something else.

Hope this helps.
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have a question about the impact of a root domain redirect on site-wide redirects and slugs.
I have a question about the impact (if any) of site-wide redirects for DNS/hosting change purposes. I am preparing to redirect the domain for a site I manage from https://siteImanage.com to https://www.siteImanage.com. Traffic to the site currently redirects in reverse, from https://www.siteImanage.com to https://siteImanage.com. Based on my research, I understand that making this change should not affect the site’s excellent SEO as long as my canonical tags are updated and a 301 redirect is in place. But I wanted to make sure there wasn’t a potential consequence of this switch I’m not considering. Because this redirect lives at the root of all the site’s slugs and existing redirects, will it technically produce a redirect chain or a redirect loop? If it does, is that problematic? Thanks for your input!
Technical SEO | | mollykathariner_ms0 -
1000 Pages on old website. What to do with the 301 redirects for this domain?
Hi Moz Community, I have a 301 redirect question... I just acquired an old domain: Totally in my niche Domain is 14 years old Website exists of 1000 pages Great amount of backlinks Website is offline since about 2 weeks Will place a new website online asap with new url structure For the 50 best scoring pages I wrote a new, but fully comparable/related article. I will put a 301 redirect from those old to the new pages. My question: What to do with the 950 other url's? Should I put a 301 redirect to the homepage? Should I forward those pages to the 404 page? Should I divide the 950 url's with a 301 redirect to the 50 new ones? Another solution maybe? Any idea what would be the best solution so we can save as much Google juice as possible? Thanks in advance!
Technical SEO | | snorkel0 -
Max Number of 301 Redirections?
Hi, We currently made a re-design of a website and we changed all our urls to make them shorter. I made more than 300 permanent redirections but plenty more are needed since WMT is showing some more 404s from old urls that I hadn't seen because they were dynamic. The question is, please, is there a limit? I think we have more than 600 already. We don't want to create a php commando to redirect all the old ones to our home, we are redirecting them to their correspondent url. By the way, Im doing them with the 301 method in .htaccess. Thanks in advance.
Technical SEO | | Tintanus0 -
301 with nofollow ?
Hi, our ecommerce link penalty was revoked by google back in Feb 26th 2013, but to this day we have not seen any improvement on our rankings. Due to 80% revenue loss we had to layoff quite a few people to stay alive. Situation now is more dire then ever for our company. We have millions of dollars invested in our business and google just busted it for some "low quality" or "spammy links" as they call it. We want to try to move to a different domain and do a 301 from the old domain to make sure our previous customers can still find us as a last effort to stay alive. But doing so we do not want to the bad links juice to flow to our new domain. Can we do a 301 with nofollow and will that have any negative impact or any impact at all.? any suggestion is greatly appreciated. Thank you Nick We are planning on moving to a different domain after 10 years, and laying off bunch of people due to loss of revenue.
Technical SEO | | orion680 -
Will bad things happen if I cancel 301 site redirect?
Hi, please someone help! We have two identical websites, say A & B. Because of the not so good SEO establishment, site B was built and site A was 301 redirected to site B weeks ago. For some reasons, we have to reuse site A, which means we have to cancel the 301 redirection. (Sound a little crazy) So the question are: 1. Can we conduct the action? 2. If we cant, what's the reason? 3. If we can, what would be the best practice? Thanks for help in advance! Plus: we also CARE what would happen to site B if the 301 is cancelled? Will it grow healthy like a new site?
Technical SEO | | Squall3150 -
Where does Wordpress store the 301 redirects?
Hi, I've just created a campaign for my new wordpress blog and found 11 301 redirects which I was not aware of. It looks like wordpress has created them automatically. Does any one know how wordpress handles this issues or where are they stored so I can delete them? They are of no use for me. 9 of these redirects point to the same url with an added '/' and are in pages 1 is on a post. I've been changing the permalink and some urls several times and maybe one of these times the Wordpress has automatically created the 301 redirect. But why? I do not want to keep the old url. the last redirect is very strange it goes from http://www.mydomain.com/folder to http://www.mydomain.com where folder is the folder where I installed wordpress. But again, I want no one to type the url with the folder name or even know this folder exists. Any comment on this would be greatly appreciated. Thanks a lot, David
Technical SEO | | dballari0 -
200 Redirects for SEO instead of 301
We are working with a company on re-platforming our website. On a call yesterday they outlined a strategy to use 200 redirects for our top keywords instead of 301s. I am not familiar with this type of redirect and was wondering if anyone could provide some more insight.
Technical SEO | | EvergladesDirect0 -
Why is a 301 redirected url still getting indexed?
We recently fixed a redirect issue in a website, and although it appears that the redirection is working fine, the url in question keeps on getting crawled, indexed and cached by google. The redirect was done a month ago, and google shows cached version of it, even for a couple of days ago. Manual checking shows that its being redirected, and also a couple of online tools i checked report a 301 redirect. Do you have any idea why this could be happening? The website I'm talking about is www.hotelmajestic.gr and its being redirected to www.hotel-majestic.gr
Technical SEO | | dim_d0