Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Back link pyramid
-
Excuse me for such a newbie question but is using a backlinking pyramid black hat seo. I was trying to find out but every site gives you different advice on this subject.
Also If there is a type of backlinking structure that is best please let me know.
thanks
-
SE = Search engines
they can see what you are up to
-
Alan, when you say SE's to spot you who are you referring to. Sorry really new here not sure what you were saying.
Thank you for the response as well.
-
Wow thank you so much for the responses they were very helpful. I was asking this question so I can learn proper seo not for the intention to black hat my way to the top. I have built a company from the ground up with my family and have no intentions of doing anything to harm our internet presence in any way.
I wanted to know if it was bad or not because I had a local seo guy wanted to build that type of structure for our site and wasn't sure.
Optimize - You freaking rock... now thats an answer... I am going to forward this over to the seo guy as the main reason why I won't be hiring him. lol
Thanks again...
-
Thanks for this helpful information. In the future, it'd be great if you could add the links that cite your sources, and indicate which portions of your answer have been reproduced from existing content.
-
Jason-
Unless you are King Tut, pyramids by nature are bad. The most common black hat SEO techniques all center around link building schemes, from pyramids to paying for thousands of links.
Here are some basic Google no-no's
- Buying backlinks, or otherwise providing monetary compensation for backlinks (including offering discounts for links, as we saw when Google punished overstock.com)
- Creating many sites just to provide backlinks to other sites — also known as link pyramids.
- Putting hidden text on your website, including very small text stuffed with keywords, or text that is the same color as the background or otherwise invisible.
- Creating doorway pages — pages that are designed solely to attract search engine attention that then redirect users to a different website. It’s important to note that this is different from landing pages, which exist on your website and are perfectly okay.
- Using proxy servers or generating dozens or hundreds of IP addresses to make sites look like many sites, for the purposes of increasing backlinks.
- Having duplicate content stolen, or “scraped” from other sites just to make your site look like it has lots of content and updates.
Backlinking that you should be focused on.
It sounds like you are making it out to be the holy grail. Backlinking is one important part of SEO but don’t get so wrapped up in your backlinking that you neglect other vital aspects of your SEO. Having said that these are the best places to initially focus for backlinks:
- Blog Commenting
- Forum Comments & Footer Links
- Article Syndication w/ link(s)
- Directory Submissions (Paid & Free)
Your linking portfolio should probably contain a combination of all of the ones listed above and then some. Search engines can identify where a link is from and easily enough what type of link it is and if all of your link building is focused on one type of link then it won't look as natural.
Backlinking IS important – but it’s not everything. Use your head when creating your SEO backlink strategy and you’ll have a manageable program that can produce great results.
Goog luck.
-
yes it is, you are trying to game the system, it is also very easy for SE's to spot, you will end up with a un-natural link message from google in your GWT
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How many links per week/month should a link building campaign acquire?
I am running a linkbuilding campaign for my company. I am mostly focusing on guest blogging opportunities and responding to emails from HARO. How many links would I have to acquire each week or month to be considered doing a good job over a 6 month or a year time period? Thank you,
Link Building | | fersu0 -
Are links with space considered to be the same as links with %20?
I wonder if Google would consider those three links to be the same? http://www.example.com/test page.html http://www.example.com/test page.html http://www.example.com/test+page.html
Link Building | | lucek0 -
Reciprocal links
Are they worth anything, if they are from relevant sites? I'm I better off avoiding linking back wherever possible?
Link Building | | littlesthobo0 -
Link Detox and Link Removal
I have a question about which links to remove after running a link detox from Link Research Tools. First a little back story. I had had an SEO company link building for one of the websites I own. But I have recently stopped working with them. In the last month my rankings have near dropped off the charts. I have just recently gotten access to Google webmaster tools and noticed an unnatural link warning from back in March. So yesterday I ran link detox and it reported 19 toxic links, 120 suspicious links, and 24 healthy links. It's rather obvious that I should remove all of the toxic links. They all from sites that have been deindexed by google. But my question is a about the suspicious links. What should my criteria be for removing them? Am I better off removing them all and leaving my site with only 24 healthy links or should I personally comb through them and remove only the worst of the worst so that I leave my site with a few more links? I'd really like to get the site ready to resubmit to google as soon as I can. Thoughts? yyCOf.png
Link Building | | CobraJones950 -
Should I link from my blog back to my product pages?
Hello... I just installed a blog on my Magento site. My question is whether or not i should be linking within posts on the blog back to the product or category pages that i am talking about...from an SEO perspective. If in my post i am talking about flashlights being important when preparing for a storm, should i link the word flashlights to the flashlight category on my site? I know I can do this, the question is should i, from google's perspective. A) should i link the word (flashlights) to that category on my page B) should i put a line at the bottom of every post that says something like "if you are interested in purchasing flashlights, visit this link" and hyperlink that whole sentence... THANKS!
Link Building | | Prime850 -
Changing links
Hi guys i wanted you views on changing the anchor text of links. I have quality links coming in but with year terms such as 2012 in there, if i want to change them all to 2013 for example would it be badly seen by Google? I cant say i feel comfortable about doing it but they are my links and are related to our products. Any advice much appreciated.
Link Building | | pauledwards0 -
Do links within imbeddable widgets carry link juice?
I'm dipping my toes into infographic design. On of my desired outcomes is to gain links by having other sites embed my graphic. I'm considering using Tableau's interactive data visualization software to do so; thus creating a widget, embedding it on my blog, and including the embed code for others to post. Is it possible to include a juice passing link in such an infographic? I know its possible to include links inside the tableau graphic but not sure if they have straight SEO value. If these links are not juice passing would it be better to go with a simple image link that passes value?
Link Building | | JesseCWalker1 -
Links on the same keyword
When is linking from one particular keyword to much. At what point could link building from one keyword be considered spam and potentially delist a site ? Is it possible for a site to be delisted for having to many links from the same keyword ? Heard linking from the website name is more important following recent changes. I try and link from a selection of 3 to 4 keywords. Thanks for your help
Link Building | | onlinemediadirect0