Conversion Rate - site feedback
-
Hi
We gave a website a bit of a facelift last nov with the aim of increasing its position within Search Engines and getting it to begin making sales.
The site: www.funkyfootstools.com is now moving in the right direction for its keyphrases, footstools and ottomans although it still needs some work. The issue I have is that from the visitors that come to the site, the stats prove they have a look around, they are just not purchasing - I am not sure if this is because of the layout, ie. usability or if there is something else.
Any ideas & feedback would be greatly appreciated.
Thanks
Carl
-
Nice clean design, but not always to-the-point
- Use a pay-off at the header of the page (what can I find at this page)
- Change the elements "his week's featured footstools" and the black-and-white ilustrations (just show your product!!)
- Change the colour of your "Add to basket'" button and make the button more prominent
- Delete the red-white socks on a product detail page (and other pages exept the homepage). It's nice to use it at the homepage as a gimmick, but on every page it may be iritating. Your products are beautifull, show them!! Not the socks!
- Redesign your product detail pages: let the product be the most important part of the page not a big purple header, not the navigation on the left. Relocate 'free delivery" etc to a place above the fold.
- Remove the category navigation at your shopping basket page, just show the basket and the service claims like free delivery.
- Change the colour of your "checkout" button and simplify the form, just visit large webshops for examples.
Good Luck!
-
Add mentioned by Mcarle, FOOTSTOOLs is your priority here. At first glance, I assume you are selling socks.
Suggestions:
1. Add real images of footstools, not the black and white designs
2. Move "This week's featured footstools" and "Free delivery" above the fold
3. Run a usability test using www.usertesting.com
4. Make the product the focus on the product pages, not the header (with socks)
5. Change the colour of your "Add to basket'" button
If possible, I would also remove the following step in the process and include in on the product page (with remove item): http://www.funkyfootstools.com/basket.asp?cat=3&prod=148
Best of luck!
-
http://www.funkyfootstools.com/purchase-footstools.asp?cat=5&offset=12
Cute site, & I think the cute might be the problem.
As much as I love the image of the socks & feet...& the bright purple & green colors, they do not match your product descriptions of
The benchstool is individually hand built using the finest aniline leather by skilled craftsmen at our own workshop.
In the US I can go to any furniture outlet & buy the "same" product for much less still with leather mass produced in china. Yes, I know it is produced in China, but it will only cost me $99.00
Pottery Barn has the opposite idea, they look like a gallery & have very simple BG.
Think about two main ideas:
1. Your selling footstools, so make the FOOTSTOOL the main attraction in your site, not the feet with funky stripped socks & purple banners...
2. If you are selling based on UNIQUE ARTISAN QUALITY then spend a few pages showing us that artisan craft shop...The leather, the tools, the work bench.. convince us this is a hand made piece of art & not mass produced...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
UX and/or Conversion Help for Ecommerce
Good Morning, We recently revamped and relaunched our ecommerce website and we believe we have built a great site that is easy to navigate, find what you're looking for, get all details, and purchase. We were hoping to get some of the Moz community to take a look at the site and let us know if you have any suggestions on usability or conversion techniques that we could implement to improve user experience and amount of orders placed. You can view our site here Looking forward to your feedback. Thanks in advance
Conversion Rate Optimization | | Prime850 -
B2B average conversion rates?
Hi guys, I've been struggling trying to find average conversion rates for qualified traffic (e.g. PPC) for lead generation/phone calls in the B2B services(non- SaaS) environment. I know that it varies depending on the industry, but having at least an idea would help us a lot. Any information you can provide would be very valuable. Thanks a lot.
Conversion Rate Optimization | | anagentile0 -
Should I add social media icons to homepage of ecommerce site?
... In particular Facebook likes for social proof and credibility? (We have 1.7k likes, more than most competitors). Aimed at the higher end of the market, I've tried to keep the aesthetic a bit more pared down. But, perhaps this needs to be made more prominent?
Conversion Rate Optimization | | Coraltoes770 -
Which eCommerce site you consider using best practices? Site we can learn from
Hi, I'm looking to hear thoughts and suggestions as per sites that you consider to have great practices in the eCommerce world. Almost none of the sites do everything good so you can split your suggestions by any criteria -
Conversion Rate Optimization | | BeytzNet
the site structure
conversion funnel
Converting product pages (good design)
content creation and blog management / structure
content marketing
SEO guidelines / practices
... Thanks0 -
Conversion Report in Adwords
I would like to create a report that shows Campaign-Ad Group-Ad-Keyword but only for items that have conversions. Anyone know a way to do this? Thanks
Conversion Rate Optimization | | EcommerceSite0 -
How Do you Reduce Bounce Rates?
I'm doing work for a website right now that sells musical instruments. They have great content on their site but we're helping them to create even better content. We've been working with them for 2 weeks now and they average about 180 site views a day according to Google analytics. Their pages also have very high bounce rates (70-98%) What are your best ways to reduce bounce rates?
Conversion Rate Optimization | | TylerReardon0 -
Reviews not shown on google search & seller rating extensions (adwords)
Hello, we have 2 questions, regarding reviews from rating websites. 1. Reviews on google Search We have several reviews for our website www.theprintspace.co.uk from various rating sites (e.g. qype, yelp, remotegoat, etc.). When searching for theprintspace on google, only some reviews and only some rating website are shown, most are not. For qype, for instance, we have 8 reviews, but google only indicates that we have 3. The yelp reviews (and many others) are not shown at all. According to google, it takes a maximum of 2 months for the correct number of reviews to be shown on google, but the reviews have been online for over 2 months now. Is there any way this problem can be solved, so google shows the correct number of reviews? 2. Seller rating extensions on google adwords We would like the reviews to be displayed in our google adwords as a seller rating extension. These will include the merchant star rating for advertisers that are highly rated on Google Product Search. We are setting up a google merchant account to do so. Google says: "Ratings are based on the user reviews collected by Google Product Search, which aggregates reviews from a broad base of sources across the web, including Reseller Ratings, Bizrate, ReviewCentre.com and Viewpoints." Do you know if the following rating website are in google's "base of sources" and will thus be recognised and used in google adwords as rating extensions? Yelp Qype Scoot Remotegoat viewlondon tipped Or does google only source from big e-commerce rating websites? How do we get the ratings into our adwords? Thank you for your help!
Conversion Rate Optimization | | Waplington0 -
Good content but high bounce rate
Hi all, We run a website offering specialist turkey tours and gulet cruises. Our website holds a few information and recipes pages which are doing well in the engines and bring in alot of traffic. However these pages are crippling our bounce rate with bounces of about 80-90%. The time on site for these pages are above the websites average, but it seems that once the reader has finished with the information/ recipe, they bounce back to the Search engines. An example of one of our recipe pages can be found here: http://www.petersommer.com/turkey/turkish-food/pilav-rice/ We have thought about moving and redirecting these pages from our main site to a new website, but we are worried that it may effect our position in the SERP's. Can anybody offer any advice on this? Thanks
Conversion Rate Optimization | | petersommertravels0