Elaborate Search Results

[KS__]

Please see the attached image.

My question : How can I have such results showing for my own website? I mean what should I do to make this happen?

3ZQfr.jpg

[KS__]

thanks for the great explanation Alan.

I hope I am able to convince my client

[AlanMosley]

Yes, its like you are saying I want bob's shoe web site no one else, so they will use more of the page to show you more about bobs web site, but simply searching for shoes, why would bobs web site get preference.

[KS__]

gocha.

So the more specific you are, the more likely are you to get results with site links.

yeah?

[AlanMosley]

If you are logged in, google can know if your site is verified under your account in GWMT and know your the owner, but site links is on the search terms used, and the importance of your site.

Take a imgainary site, bobs shoes

If you search for "shoes", you want get such results, you will get an array of sites seelingt shoes with no one getting site links, but if you search for "Bobs shoes" you may, that is because they know you are looking for that company, and are giving you more choices of where you want to go within that companies site, rather then giveing you a choice of sites

[KS__]

If you search for CISCO on your GOogle, you will get an elaborate listing like that. I tested it and it happens.

How does that work?

[KS__]

So you mean this is beyond our control?

Google, through IP or whatever way recognizes if we are watching our own website or some other. If we are watching our own website that it gives results like these.

Yeah?

[AlanMosley]

They are site links that google will add, when they think your site warrents it, usualy when you search for your domain name or brand

[KS__]

Sorry I have added the image now.

[AlanMosley]

Cant see any attachment, but if you are talking about the stars and product info, you need to look at schema.org, if you mean the site links, that is out of your control and Bing and Google will add them if your site warrents it