Homepage canonicalized with trailing slash
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We were told by a consultant that in SEO it is best practice to canonicalize our homepage URL with the trailing slash.
What do you think about doing this for the homepage? Is it important for other site links to have the trailing slash as well
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Technically, the trailing slash version is the "correct" version. Almost all modern browsers automatically add it, so the practical implications are pretty small, but I think your consultant's essentially correct. As @walrus said, you're probably talking about in the ballpark of 1%, so I wouldn't obsess about it.
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If you can, yes. The last slash is responsible for about 1% of the link juice, and we don't want to miss more link juice!!!
Bye.
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