How Do You Sell View-Through-Conversions and Remarketing?
-
Hey Mozzers,
We have a client that has spent $500 on a remarketing trial. This resulted in 4 direct sales with a revenue of $600 and 75 view through conversions. The average sale is about $150.
I presented a report with a best and worst case scenario of the VTCs (that is all VTCs were responsible or no VTCs or some VTCs were a direct result of the remarketing campaign).
The client needed more proof that the VTCs were a direct result of the remarketing - which I did not have.
I know this was a really profitable campaign, but I just cant prove it. Has anyone had any experience with this? Or know of any good blog posts I could read up on?
Thanks.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords Conversions - Trying to track button clicks that fire when Bootstrap modal contact form clicked/opened
Hi there, I'm trying to implement google adwords conversions on a particular client's website. They have used bootstrap as the framework for their site and mainly open up contact forms within a bootstrap modal, after a button is clicked. See here: http://www.gtwstorage.co.uk/ I thought I had successfully implemented the adwords conversion tracking however it has been a week now, and my conversions still say they are "unverified". I wonder if anyone else has encountered this before and knows what I might be doing wrong. Thank you in advance, Darren
Paid Search Marketing | | SEODarren0 -
Set-up remarketing through Analytics or Adwords?
I am setting up a remarketing campaign and wonder if anyone has any thoughts on whether to do this via Analytics or Adwords? Doing it through Analytics appears to be more straight forward - and I like the idea of broadening the data set that comes from an Analytics report. I therefore I wonder if it comes down to personal preference? Would be grateful to any thoughts for or against.
Paid Search Marketing | | E2E0 -
CPC of Adwords Remarketing for Search (RLSA)
When a previous visitor to your site clicks on an RLSA ad, is the cost per click the same as if you were bidding on that same Keyword for a new visitor?
Paid Search Marketing | | richdan0 -
Google Analytics and WorldPay - Tracking Sales/Conversions
Hi there, I recently remember reading somewhere that tracking code could be used to monitor sales/conversions of eCommerce payments that went through WorldPay. I've been looking around the web for news stories, forums, discussions, but all seem to be from 2007 - 2011; was just wondering if anyone knew any up-to-date info they could point me towards? Thanks
Paid Search Marketing | | bricktech0 -
Multiple Remarketing Tag on a single web page?
Hello, I'm using AdWords remarketing, I would like to know if I can use more than a Tag on a single web page. Thank you, Cristiano
Paid Search Marketing | | cristiano710 -
Best method to measure conversions (Adwords)
Hi, I am a new member and fairly new to PPC. I have a service based site (car detailing) and I have been using Adwords for quite sometime now. My primary question is about tracking conversions. I have dedicated landing pages for each one of my ad groups (and some kw specific landing pages). When a potential customer lands on one of my pages - lets say my "car wash" page, they have the option to: Call from that page to book a service (I have a trackable number on that pages) Book online (its a 3rd party booking app with no tracking functionality) Continue to my main site for find out about our other services (I have a few outbound links set up on the page) But, I am running into problems when it comes to conversion tracking. I am not doing any call tracking via Adwords, so what would be the most effective way for me to track conversions? A) Should I set up event tracking in order to count outbound clicks as conversions? B) Should I remove all outbound links from that landing page and use the custom phone number on that page? My fear with this option is that customers may want to see additional services that are on my primary site. Therefore, I don't want to limit them to that landing page only. C) Should I use Adwords call tracking? If I go this route, I would have to decrease my campaign budgets in order to offset the call tracking costs. Or maybe there is another option I should consider that someone with more experience could offer. Any advice would be greatly appreciated. Thanks in advance
Paid Search Marketing | | Headwurdz0 -
Help with getting no conversions
Ok, so let me give you the breakdown here. So I have recently optimized this product and am trying to focus on getting this product to sell a couple times a week before I move onto the next product with SEO. Google has not updated my title and description yet to see if my SEO has been even somewhat successful, so I am waiting on that. While I have been waiting, I started a PPC campaign. I would say over the last 7 days I have had about 250 visitors to this page, however, none of them resulted in any questions about the product, no account signups, no orders that are incomplete and worst of all, No Sales.Here is a copy of the add. RC Nitro Truck 60MPH $219Buy Now Remote Control Nitro RC Truck. Redcat Racing Volcano S30 60 MPHwww.rcnitroshop.com Can someone look at the page and tell me if it looks fishy or if there is a reason you would not buy from this page? Any advice would be appreciated. Also, if you notice any critical SEO errors that would also help! I ran the on-page optimization through SEOMOZ and i got a letter grade of an A with everything 100%. Thanks in advance. I have been working 5-10 hours a day on this website and on eBay and would love for it to actually pay off someday lol. The links to the page are in that add above. Just click on that to take a look.
Paid Search Marketing | | bilsonx0
