Need help setting up google analytics goals / tracking
-
I don't use Google analytics to see much more than how many visits I'm getting and what sort of keywords people are using to find our site. I'd like to step up my GA skills a bit. I'm wondring if you guys could give me some advice. I've never really set up any GA goals, or used it to track specific things, but I'd like to. Here are a few things off the top of my head that I would like to track. I'm wondring if these are posable in GA, and if someone could give me some feedback on how to track it / set up goals. Thanks.1
1. I'd like to know how many people click play on a video when they are on a page that has a video.
2. I'd like to know how many people are clicking "like" " google plus, etc.)
3. I'd like to know the path people are taking on our site. For instance, if they click a link from Facebook, and go to a landing page, what page are they visiting next.....
4. How long people are staying on the page
I would really like to break this down further by people that visit a link I posted on Facebook, or twitter, or from the link on my twitter profile page, etc...
Also if there are any other valuable goals / reports that would be useful for a blogger to track I'd appreciate your feedback.
Thanks.
-
4. How long people are staying on the page
This is a good post, which covers the basics of Google Analytics goal setup, but you basically want to set "duration" as the goal metric to track and then specify a minimum time you want to track.
http://analytics.blogspot.co.uk/2009/05/how-to-setup-goals-in-google-analytics.html
If you have any further questions let me know.
-
Hello Noah's Dad,
Great question by the way and I hope this answer will assist you.
1. I'd like to know how many people click play on a video when they are on a page that has a video.
You can use Event Tracking to do this (see below), but you need to make sure you have set up tracking for your website. More information can be seen here: http://code.google.com/apis/analytics/docs/tracking/asyncTracking.html
[Play](#)
I believe you can wrap the link around your video embed code and it will do the desired action of tracking people who played the video.
_2. I'd like to know how many people are clicking "like" " google plus, etc.) _
This one is a bit trickier. Most of the social media "like" or "+1" buttons are loaded / served up using iframes (for Facebook) or JavaScript for the others. Google provides its own markup tags to load their social media buttons in, and its all a bit of a dogs dinner quite frankly. There should really be a standard for the implementation of these buttons but anyway! You could try using a similar onClick function as shown above, but you would need some additional code in the footer of your site to attach the onClick event to each button after the page has been loaded. I'm not sure if there is an easier way to do this but if you need help with coding this up let me know. Equally if someone else here has a better method I would like to know too!
3. I'd like to know the path people are taking on our site. For instance, if they click a link from Facebook, and go to a landing page, what page are they visiting next
This is possible in Google Analytics. If your on your Google Dashboard for the domain, click Audience then click Visitors Flow, this provides a nice interface to view this information.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My news site not showing in "In the news" list on Google Web Search
I got a news website (www.tapscape.com) which is 6 years old and has been on Google News since 2012. However, whenever I publish a news article, it never shows up "In the news" list on Google Web Search. I have already added the schema.org/NewsArticle on the website and have checked it if it's working or not on Google structured data testing tool. I see everything shows on on the structured data testing tool. The site already has a news sitemap (http://www.tapscape.com/news-sitemap.xml) and has been added to Google webmaster tools. News articles show perfectly fine in the News tab, but why isn't the articles being shown on "In the news" list on the Google web search? My site has a strong backlink background already, so I don't think I need to work on the backlinks. Please let me know what I'm doing wrong, and how can I get it to the news articles on "In the news" list. Below is a screenshot that I have attached to this question to help you understand what I mean to say. 1qoArRs
Web Design | | hakhan2010 -
Redirects Not Working / Issue with Duplicate Page Titles
Hi all We are being penalised on Webmaster Tools and Crawl Diagnostics for duplicate page titles and I'm not sure how to fix it.We recently switched from HTTP to HTTPS, but when we first switched over, we accidentally set a permanent redirect from HTTPS to HTTP for a week or so(!).We now have a permanent redirect going the other way, HTTP to HTTPS, and we also have canonical tags in place to redirect to HTTPS.Unfortunately, it seems that because of this short time with the permanent redirect the wrong way round, Google is confused as sees our http and https sites as duplicate content.Is there any way to get Google to recognise this new (correct) permanent redirect and completely forget the old (incorrect) one?Any ideas welcome!
Web Design | | HireSpace0 -
Subdomain pdfs - do you track them?
We've enabled event tracking to monitor clicks to pdfs on our website. All of these pdfs are hosted in a subdomain. The thing is, we offer some valuable pdfs that get a lot of traffic from search engines but I can't track them on Google Analytics. Do you track such pdfs? I can't place tracking code as they are pdfs on a subdomain. Thoughts?
Web Design | | Bio-RadAbs0 -
Best way to handle Spanish/English WEBSITE
Hey guys, How are you doing? I have a website (www.aceromart.com ) in which the primary language is Spanish. The company is oriented toward the Mexican Audience. However, recently we are dealing with many U.S companies. Also, we want to be included in the Yahoo Directory and several other directories which demand a U.S version of the website. So i want to have a U.S version of the website. My ecommerce is based in the NETWORK Solutions platform and has around 1,000 products and pages. What is the best way to include an English version of the website. Ive seen some pages using the Google traslate tool, which only traslates the text. Hope to hear some of your ideas, Regards,
Web Design | | JesusD0 -
Which Hat of SEO (Black/White) Goes with this Green Lace Dress?
Doing some research (honestly) I came across this page: http://www.modcloth.com/th/green-lace-dress That page ranks very well for the phrase "green lace dress" - #2 in Google for me. I'm sure there's a good amount of links coming into it, but on the surface there's only 1 mention of green on the page and 2 mentions of lace. Looking at the code, you can see ModCloth is using the Quick View links below the products to display a more detailed description of the product - wherein lies many more instances of green and lace. So I ask: Which color of SEO hat goes with this green lace dress - Black or White? Is it good SEO to only show the product descriptions when the user initiates the Quick View? Or is it shady SEO to hide so much text from the immediate view of the user? Please select one and explain why.
Web Design | | rball10 -
Need help to implement microdata/microformat for ecommerce site
**Can somebody please help me to implement microdata/microformats codes for our ecommerce product pages? **
Web Design | | EastEssence22
Please guide me if you have some CSS example for the same. Thanks.0 -
CSS styling help needed
I'm hoping that to someone experienced this is a quick fix, but it may be a pain and a rat's nest of code. Five or so years ago, I designed my brother's website at https://www.argentdata.com/index.html. I built it off of the Mollio theme (http://www.mollio.org/), and used templates in Dreamweaver, so it's not in a CMS. It's not a work of art, and there are some issues with it, but it's served him fairly well. Longer-term it needs a redesign, but right now I'm asking about just one aspect of the existing design. There are two parts to the site - the plain HTML site, and the osCommerce store that's under the purchase tab. If you go to http://www.argentdata.com/catalog/ you'll see that the osCommerce store is full width, while the navigation header copied over from the main site is 1200 pixels wide and centered. If you're on a wide monitor, it looks weird. What he'd like to do: Make the main site align to the left, both the content and navigation, and make the navigation left aligned for the osCommerce portion. He figures this is the easier way to do things, rather than try to muck with osCommerce CSS (that also has some merged CSS from the Mollio theme) and get it to center. Does anyone have a fairly simple solution that can make the navigation bar look good on osCommerce? Either the above of making everything left aligned, or some other solution simple we haven't thought of? Thanks!
Web Design | | KeriMorgret0 -
IP block in Google
Our office has a number of people performing analysis and research on keyword positions, volume, competition etc. We have 1 external static IP address. We installed the static IP so we can filter out our visits in Google Analytics. However by 10 AM we get impssible CAPTCHA's or even get blocked in Google. Do you have any experience with such an issue? Any solutions you can recommend? Any help would be appreciated! SXI5A.png
Web Design | | Partouter0