Should I Do On Site Optimization For A Website That Will Get A New Design
-
Would it be wise for me to start implementing onsite optimization changes on a website, such as the changing urls, adding in keywords in meta tags, meta descriptions, etc if the website is about to get a totally new design.
For example if I wanted to change the url structure and onsite optimization features would the changes still be on the new website.
-
Hi,
It depends on the platform or Content Management System (CMS) you're using. If you're simply applying a new theme or template to a site, like in Wordpress or Magento, then the URL Structure and content should still stay the same. If you're completely redesigning the site, i.e. clearing the server and starting over from scratch, then I wouldn't optimize the pages if they'll be deleted.
If you'll let me know what platform or CMS you're using I'd be glad to help more.
Thanks,
Anthony
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site's IP showing WMT 'Links to My Site'
I have been going through, disavowing spam links in WMT and one of my biggest referral sources is our own IP address. Site: Covers.com
Technical SEO | | evansluke
IP: 208.68.0.72 We have recently fixed a number of 302 redirects, but the number of links actually seems to be increasing. Is this something I should ignore / disavow / fix using a redirect?0 -
What will happen if all our website content has the date created amended to the migration date?
HI, We will be migrating all our website content soon to a new CMS and at the moment the
Technical SEO | | alzheimerssoc1 -
I have a mobile version and a standard version of my website. I'd like to show users some pages on the non-mobile site but keep googlebot mobile out. Is that ok?
On the mobile version not all the content of the normal site is available to the users. Since we didn't want googlebot mobile to index the non-mobile site, all the non-existent pages were returned with a 404 error. But now we'd like to show the mobile users these pages and send them to the normal site. If we allow the users to see these pages, is it ok to block googlebot mobile so these non-mobile pages are not indexed by googlebot mobile or will that create some issues for google?
Technical SEO | | bgs0 -
Optimizing Flash websites
Does anyone know the latest on how well Google is indexing flash sites? I'm talking to a prospect now whose site is 100% flash, but looking at it all the content within the site is indexed and returning in the results. This is promising enough, but does anyone know exactly how well Google is indexing flash content these days and are there still any problems with that? Thanks!
Technical SEO | | MattBarker0 -
Two companies merge: website A redirect 301 to website B. Problems?
Hi, last december the company I work for and another company merged. The website of company A was taken offline and the home page was 302 redirected to a page on website B. This page had information about the merger and the consequences for customers. The deeper pages of website A were 301 redirected to similar pages on website B. After a while, the traffic from the redirected home page decreased and we thought it was time to change the redirect from a 302 into a 301 redirect to the home page. Because there are still a lot of links to the home page of website A and we wanted to preserve the link juice. Two weeks ago we changed the 302 redirect from website A into a 301 redirect to the home page of website B. Last week the Google webmaster tools account of website B showed the links from the 301 redirected website A. The total amount of links doubled and the top anchor text is the name of company A instead of company B. This, off course, could trigger an alarm at Google. Because we got a lot of new links with a different anchor text. A tactic used by spammers/black-hats. I am a bit worried that our change will be penalized by Google. But our change is legit. It is to the advantage of our customers to find us if they search for the name of company A or click on a link to website A. We didn´t change the change of address of domain A in Google webmaster tools yet. Is it a good idea to change the change of address of domain A into domain B? Are there other precautions we can take?
Technical SEO | | NN-online0 -
Seo template for new website
I am revamping my website (www.UltimateBasicTraining.com). It's going to be major and I am concerned about the potential traffic loss since over 60% of my overall traffic comes from organic search results in the military basic training area. Are there any good SEO website templates I can start from? I see a lot out there but would prefer the advice of professionals. Thanks
Technical SEO | | TheVolkinator0 -
Any good ideas on how to quickly rank a new site for a new product laucnh?
Hi, I'm thinking of examples like the wii u - when it was announced all wii u sites were new. what ways could one get an edge quickly when competing against other sites without a great deal of authority on this 'new' keyword? obvious ones are social bookmarking, what else could easily be used to quickly (<24hrs) at least help a bit in non competitive kws?
Technical SEO | | dmn020 -
Getting Google to index new pages
I have a site, called SiteB that has 200 pages of new, unique content. I made a table of contents (TOC) page on SiteB that points to about 50 pages of SiteB content. I would like to get SiteB's TOC page crawled and indexed by Google, as well as all the pages it points to. I submitted the TOC to Pingler 24 hours ago and from the logs I see the Googlebot visited the TOC page but it did not crawl any of the 50 pages that are linked to from the TOC. I do not have a robots.txt file on SiteB. There are no robot meta tags (nofollow, noindex). There are no 'rel=nofollow' attributes on the links. Why would Google crawl the TOC (when I Pinglered it) but not crawl any of the links on that page? One other fact, and I don't know if this matters, but SiteB lives on a subdomain and the URLs contain numbers, like this: http://subdomain.domain.com/category/34404 Yes, I know that the number part is suboptimal from an SEO point of view. I'm working on that, too. But first wanted to figure out why Google isn't crawling the TOC. The site is new and so hasn't been penalized by Google. Thanks for any ideas...
Technical SEO | | scanlin0