How Can I Check Competitors Linking Profile?
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If I'm looking for weak points in my competitors linking structure, how can I use Open Site Explorer to do that?
In other words, I'm not sure how to use Open Site Explorer?
Zane
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Probably obvious but in a industry where there are many competitors, it seems like you can always find a couple of good links from each competitor that can be acquired. Maybe even run the sites linking to your competitors through OSE to find other sites in your industry with high page authority.
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In my opinion, the best possible thing to do is download the data from Open Site Explorer, and then use LinkDetective.com to analyze it. All of this is completely free and breaks down the links of your competitors into different types. For example, you'll be able to see if your competitor has a ton of guest posting links, comment links, directory links, etc. Once you have this information, then you can easily copy the strategy of your competitors, or (better yet) improve upon it!
Here's a link to a video that will walk you through the entire process: Video Link
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I would look for strong linking structure, so that you can build even stronger structure for your site. I check the "anchor text" tab to see what keywords they are targeting, and in what variations they are using these keys.
There are many ways to build links. Spying on the competition is to give more ideas, help you find something they dont have. Help you give value!
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