Lost 50% google traffic in one day - panic?
-
no one has actually said to do anything but wait, I will go against the fold and say strip out all those adsense units down the left and maybe even dump that sharing tool bar at the bottom of the page, you already have a load of social sharing buttons on each page and that bar at the bottom looks like its holding up load times.
Go into webmaster tools and request a crawl.
-
I wouldn't be surprised Alan looking at his website that a lot of links were built naturally by people linking to his site as it looks like a good resource.
I've got a website were I built some links to gain a good position and left it, over a few months that exposure built tons of new links without me knowing from all over the web.
Now if those little sites have been hit, lets say a fair amount had been wiped out then I can see how rankings could be lost.
-
i dont think what you have is wrong at all. nor do i think the google example affects you.
Do not use read more, as you want to pass relevant link text to the page.
I think Bobs advice is need edhere, dont panic.
-
After a very hard night and a lot of thinking, I've an idea.
We are using a lot of "keyword links" on our site.
It's - by the way - http://www.schicksal.com - an astrology site. We have lost 72% visibility - according to figures of sistrix.com.
So, we are doing this:
Zodiacs
Description of Zodiacs
Now a list with zodiacs
Aries (longer, descriptive title
short description of aries
In that case the "aries" keyword in the description is getting the link to the article.
I think, google doesn't like this after pengiun.
So, what is better:
a)
Aries
description
b)
Aries
description ... read more
What do you think?
Best wishes,
Georg.
-
Google provides a form where you can them that your site was hit by error: http://searchengineland.com/penguin-update-peck-your-site-by-mistake-googles-got-a-form-for-that-119698
-
Damn, it's the penguin update...
http://searchengineland.com/the-penguin-update-googles-webspam-algorithm-gets-official-name-119623
-
Dear Dean, i know it mean a lot and its a pain in the A**, i hope my comment didnt offended you.
However , u might want to take advantage of that time to review your linking neighboor , your on-site optimisation and all your website agnosic features.
It happenned to me too , but after some long hours , i was able to get back where i was before the BOOM. Good luck , im sure you can do it too !
A little wink wink that i can give , is that on my side , i moved away from html 4 to html 5 to better segment my website with
<header>,
<footer>,
<hgroup>and so on.
Best regards,
Yan Desjardins
</hgroup>
</footer>
</header>
-
"simply fell down in the SERP"
you say it like it means nothing....
-
Your websiteis not de-indexed from google , it simply fell down in SERP as you still show for your branded keywords..
Did You recieve any sort of notice in Google Webmasters Tools ?
Regards ,
Yan Desjardins
-
Yes just noticed, i thought we were all talking of the last over-op update
-
already mentioned on the post Alan
-
I wonder if anyone noticed this update http://googlewebmastercentral.blogspot.com.au/2012/04/another-step-to-reward-high-quality.html
should be hitting now
-
The so-called "over-optimization" penalty definitely hit hard, sometime between 4/24-4/25. It is possible to see Google make a correction, but it doesn't appear that there were major changes between 4/25-4/26. Of course, this just happened, so we don't have much data.
Given the large scale of the drop and that this is a confirmed algorithm change, I think you have to start there. This is the official post from Google and I see that someone has already linked to Rand's post:
http://googlewebmastercentral.blogspot.com/2012/04/another-step-to-reward-high-quality.html
Look specifically at the terms that dropped. Are you aggressively targeting those terms (with keyword stuff, inbound anchor text, etc.)? I think the "Don't Panic" advice has some merit - if you over-optimize to reverse over-optimize, you've just made even more of a mess. I'm not saying to sit on your hands, but dig deep into the analysis and put together a reasonable plan of attack - don't just start changing things at random.
-
Hi,
thanks for all responses so far!
I've looked in our access stats... Today we will have less visitors than yesterday, so the nitemare is still not over...
I don't think it's a good idea to wait some days and do nothing. There must be a reason for this - a penalty or a ranking algo change. And the only way around is to remove the "thing" which caused the mess.
Possibly reasons:
- Over optimized on page (could be) - restructure site and recode html
- Bad links (can't be removed easily) which are punished by google
I can't restructure / recode the site within days but within 1-2 weeks. If we get back the top positions meanwhile, I will also apply the new code to be fit for the future.
Have I overseen a thing?
Best wishes,
Georg.
-
The reason is probably -
Giving someone blanket advice that is only partially helpful is not good...
So he waits a week, and has done no research into what may have caused this, what then? Panic?
I would fully agree that panicing is the wrong idea, but so is sitting around doing nothing, as an agency - it is very easy for a person to say - just wait it out, but as a consumer what does that mean - sit around and do nothing, or proactivlely begin researching the possible causes?
So I would think a more correct answer IMHO to someone who is new to the game, would be...
Don't panic, but don't be complacent - Begin researching your tactics over the past years, your link profile your on page seo ect.. so in a few weeks IF it does not "Magically" clear itseld you can have a clear actionable plan to begin responding - two weeks of no money coming in could mean death for a business.... So why would you not begin researching while "wating"
I also do not think the "dust" will settle, this is an ongoing battle, and will be for some time to come - so waiting a few weeks on a site that = livelyhood is not a smart decision either
IMHO of course
-
I don't see why this is getting downvoted. Traditionally Google does make corrections after a significant update. The website in question is still receiving traffic and isn't completely out of the index, and could very well see the rankings go back in a week or two.
If you panic and start making site changes immediately, you may not know what the cause of the problem was. If you go and change title tags, remove some spammy looking links, change the anchor text and a handful of other things you would not know which was effective and which wasn't.
It's like pulling your goalie in hockey after going down 2-0 in the first 5 minutes. Let the updates play themselves out for a week or two and go from there.
-
Yes, that's what I would advise.
I think a lot of us have been hit with this. Just try and comply with Google as much as possible, and I think the first port of call is all the on-page SEO.
Matt.
-
The best thing you can do right now is nothing. Sit tight for about a week orso, keep an eye on your traffic and serps.Give Google some time to sort itself out and have a look when the dust settles. Don't go into panic mode and start changing all sorts of things - worst thing you can do right now.
-
No, we have no paid links. We have written several articles which were sent to press agencies over the years. Blogs, newspapers, other sites etc. are linking our content.
-
Hi Matt,
thank you for your advices! I will have a look at Rands whiteboard. So your suggestion is to reformat / restructure the html code to get out of this?
Best wishes,
Georg.
-
we need a new sub forum to deal with all this and have all answers and questions in one place.
Peoples business's are being ruined, we need to all come together in one place and learn from each other to get over this as quickly and painlessly as possible.
Please like this and I will email SEOmoz to see will they do it. Thanks
-
Hi Ivo,
thanks for your fast answer and the link to article! We have not done any article spinning (I didn't know about article spinning till last week...). We have not done any link building for the high traffic keywords, but we have done link building for other keywords (which are not affected).
No, we had no break down a month ago, I've attached our analytics...
So, if it's a penalty - what to do?
Best wishes,
Georg.
-
Hi Georg,
I have had the same problem. It is because of the latest update by Google around 'over-optimisation'.
Don't worry though, all is not lost! There are a few things that you need to change:
-
Make sure that your webpage titles are not over-optimised (i.e. 'Free Shoes, New Shoes, Sports Shoes - Shoe Company'). Make sure that they read properly and don't look spammy. Try not to repeat any of the keywords more than once, if at all.
-
Check that all of the links on the page are not suspicious. For example, having loads of anchor text linking to the same page.
-
See what your keyword density is on your webpage and see if you have maybe be keyword stuffing (Google is being a lot harsher and stricter on this now).
-
Go through your img alt attributes and check they are all relevant and not just blatanet attempts to fit in long-tail keywords.
Once you have done this, resubmit the pages to the Google index and hopefully, after a few weeks, you should start regaining some ground. Unfortunately its a bit of a waiting game now, but make sure you do everything you can to show to Google that you are not over-optimising and you should be OK.
Also, take a look at Rand's recent whiteboard Friday which goes over this.
Good luck!
Matt.
-
-
If you have built backlinks from websites that have been hit by the update then basically those backlinks which are helping you to rank have gone and therefore your rankings drop.
When you say 'lots of (good) inbound links' what we talking about directory submissions, guest posts, paid links?
-
Hi Georg,
Looks like a penalty. We have experienced similar things yesterday on a number of websites which we've been adopting overly-aggressive link building tactics and it is a result of a recent google update:
http://googlewebmastercentral.blogspot.com/2012/04/another-step-to-reward-high-quality.html
It is not a result of your onsite SEO. There might be different reasons for it but I do consider it as a result of article spinning which might have been taking part of your link building activities. Especially if the keywords that you lost rankings for have been targeted by such links - spinned content on private or public blog networks.
Have you had some kind of drop in rankings about a month ago for those particular keywords?
Kind regards,
Ivo
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google traffic drops (October 24th 2014) - Penguin 3.0?
Hi All My client's site http://www.carismaautodesign.com took a bit of a knock around 24th October 2014. Google organic traffic down by ~32%. I am trying to understand if site has been hit by a Penguin refresh (3.0) - and if so why?
Algorithm Updates | | seowoody
If it was, it would appear to be a false negative as the site and backlink profile is clean. The content is perhaps the only area in question... as it's more of a brochure site, therefore content is relatively thin and promotional rather than in-depth/editorial. For example, the gallery pages are very similar in structure, with the images and specification text being the only variation, click on any of the vehicle interiors to see what I mean - http://www.carismaautodesign.com/gallery/mercedes/viano/ You will see the specification text is unique per vehicle interior, but not hugely; Then how could it be? The interiors all contain the same elements just a variation in seating, leather colour, stiching, wood finish etc. Question: Do you think... a.) This IS NOT a Penguin issue but something else (please ellaborate)
b.) This IS a Penguin issue but a false-negative, so do nothing, this will bounce back with next Penguin refresh
c.) This IS a Penguin issue related to content. Merge all gallery pages into one page per vehicle (i.e. one Mercedes Viano Interior page, with all 19 interior galleries as part of the page - thus building one stronger page with more intro text and simple bulleted specification per gallery)
d.) This IS a Penguin issue related to something else (please ellaborate) Thanks,0 -
Removing an old Google places listing for a newer version?
Hey there, I was wondering whether you could help me out on the following; One of our clients has a Google places listing that we created for their business but it appears to be being blocked - or at least conflicting - with an old listing. As such, Google appears to be showing the old listing with an outdated URL and company name - rather than the new one. Does anyone know how I can go about removing this listing or showing that the newer one is now more relevant? Unfortunately, I don't have the logins for the old places listing. Old listing; https://plus.google.com/105224923085379238289 New listing; https://plus.google.com/b/114641937407677713536/114641937407677713536
Algorithm Updates | | Webrevolve0 -
Drop in Traffic from Google, However no change in the rankings
I have seen a 20% drop in traffic from google last week (After April 29th). However when I try to analyze the rank of the keywords in the google results that send me traffic they seem to be the same. Today (6th March) Traffic has fallen further again with not much/any visible change in the rankings. Any ideas on what the reason for this could be? I have not made any changes to the website recently.
Algorithm Updates | | raghavkapur0 -
Can a google data refresh knock your pages out of the rankings?
I see that around mid November 2013 a handful of my sites pages dropped off of Google completely. It was around the data refreshes in November, and while everyone says it doesn't effect that much I was wondering if anyone knew if it could knock some of my pages out of the rankings for a specific keyword. Note - we had previously held muliple listings for different pages on our site for this particular keyword. Google kept the highest ranking and knocked the lower ones off. See attached image of our keyword ranking history to see what I mean. DcJJM0M
Algorithm Updates | | franchisesolutions0 -
Google automatically adding company name to serp titles
Maybe I've been living under a rock, but I was surprised to see that Google had algorithmically modified my page titles in the search results by adding the company name to the end of the (short) title. <title>About Us</title> became About Us - Company Name Interestingly, this wasn't consistent - sometimes it was "company name Limited" and sometimes just "company name. Anyone else notice this or is this a recent change?
Algorithm Updates | | DougRoberts0 -
Trying to figure out why one of my popular pages was de-indexed from Google.
I wanted to share this with everyone for two reasons. 1. To try to figure out why this happened, and 2 Let everyone be aware of this so you can check some of your pages if needed. Someone on Facebook asked me a question that I knew I had answered in this post. I couldn't remember what the url was, so I googled some of the terms I knew was in the page, and the page didn't show up. I did some more searches and found out that the entire page was missing from Google. This page has a good number of shares, comments, Facebook likes, etc (ie: social signals) and there is certainly no black / gray hat techniques being used on my site. This page received a decent amount of organic traffic as well. I'm not sure when the page was de-indexed, and wouldn't have even known if I had't tried to search for it via google; which makes me concerned that perhaps other pages are being de-indexed. It also concerns me that I have done something wrong (without knowing) and perhaps other pages on my site are going to be penalized as well. Does anyone have any idea why this page would be de-indexed? It sure seems like all the signals are there to show Google this page is unique and valuable. Interested to hear some of your thoughts on this. Thanks
Algorithm Updates | | NoahsDad0 -
Google Rankings Jumping Around
Hi, Since January, the Google rankings for one of our sites has been jumping around. Sometimes it's on page 1, then it disappears and comes back around 1 month later. It's strange because it's only a small section of the site that it's happening to. Every other section of the site is doing really well. Just wondered if anyone else is having this problem, or has had it and can suggest any fixes. There are no technical issues, no changes have been made to the site, all I can think is it's Google messing around with their algorithm? Any help or advice would be much appreciated. Karen
Algorithm Updates | | Digirank0 -
Domain Authority and Google keywords
Hi there, We have a domain authority of 33, one of our competitors has an authority of 10, yet they appear to list higher on many keyword searches in google. Is there a reason for this? Our site is 5 months old, and their site is over 3 yrs old. Thanks for your feedback 🙂
Algorithm Updates | | PHDAustralia680