How important are domain names?
-
Hi All,
Question: How important are domain names when trying to rank for a competitive keyword?
Thanks
-
One of the reasons why keywords in a domain name work so well are because when links and references are made to the website, the keywords are typically the anchor text that are in the links. So, you get an extra advantage beyond even the semantic benefit of having the keywords in the domain name. You'll have less worries in the anchor text link building violations because you can build more links similar to the keywords in your domain.
However, it appears in certain verticals, there are more benefits for the exact keywords in a domain. Check out attorney phrases for example. Do some research by checking out specific verticals and you might get your answer in terms of how important or how valuable they can be.
-
As to when this happens - who knows could be a month, 6 months, a year but for one of my clients whose company name is the same as the domain which is the same as the primary keyphrase I am working on improving the link profile so that if any hit somes along it is minimised as the site ranks top on all metrics.
-
From my perspective Google put heavy weight on direct match domains to ensure brands ranked correctly on their exact search. Overtime people realized this and of course abused it.
Right now you have a VERY good chance of ranking on page 1 if you have the exact match .com, .net, .org, or whatever country code you want to rank for.
Obviously removing the weight could potentially hurt Google and the rankings. Imagine all those small local businesses(with no SEO) that people search for everyday that could potentially de-rank. That would not help the user experiance what so ever.
I am very interested to see how they handle any update on this subject.
-
Thanks Lewis,
Any idea when this change is going to be made to the algorithm?
Also, does this mean when the change is made there will be a big reshuffle of websites ranking positions?
-
Currently they are well correlated however following recent comments by Matt Cutts keyword matched domain names are likely to reduce in power so any strategy shouldn't just be based on the domain name.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does redirecting from a "bad" domain "infect" the new domain?
Hi all, So a complicated question that requires a little background. I bought unseenjapan.com to serve as a legitimate news site about a year ago. Social media and content growth has been good. Unfortunately, one thing I didn't realize when I bought this domain was that it used to be a porn site. I've managed to muck out some of the damage already - primarily, I got major vendors like Macafee and OpenDNS to remove the "porn" categorization, which has unblocked the site at most schools & locations w/ public wifi. The sticky bit, however, is Google. Google has the domain filtered under SafeSearch, which means we're losing - and will continue to lose - a ton of organic traffic. I'm trying to figure out how to deal with this, and appeal the decision. Unfortunately, Google's Reconsideration Request form currently doesn't work unless your site has an existing manual action against it (mine does not). I've also heard such requests, even if I did figure out how to make them, often just get ignored for months on end. Now, I have a back up plan. I've registered unseen-japan.com, and I could just move my domain over to the new domain if I can't get this issue resolved. It would allow me to be on a domain with a clean history while not having to change my brand. But if I do that, and I set up 301 redirects from the former domain, will it simply cause the new domain to be perceived as an "adult" domain by Google? I.e., will the former URL's bad reputation carry over to the new one? I haven't made a decision one way or the other yet, so any insights are appreciated.
Intermediate & Advanced SEO | | gaiaslastlaugh0 -
Temporary Domain Changes
Hi All, Our development team needs to do a temporary site name change from www.sitename.com to new.sitename.com and then wants to return to www.sitename.com. They need to do this for the whole site due to how it's built with single sign on (SSO) and how certain post login pages utilize pre login pages and need to keep people logged in. This process is changing with a CMS upgrade and website and post login pages will be independent of the pre login pages moving forward. My question is what is the best way to manage this transition? Right now it seems like the best solution I've been able to work out with development is to reduce the domain shift down to one week and use 302 Redirects, don't index the new.sitename.com site, and for that week and take my lumps as they come from search. Looking for any other suggestion that may help marketing work with dev without casting blame on any teams for drops in organic traffic.
Intermediate & Advanced SEO | | dapacifi0 -
Would this be classed as a dodgy backlinking? - Important
What is the thoughts on the following? Does it look dodgy to you? Is there any SEO value? 1. Social Bookmarking
Intermediate & Advanced SEO | | seoman10
2. Reddit Sharing
3. Stumbleupon Sharing
4. Profile Creation
5. PPT Submission
6. PPT Promotion
7. Blog Submission
8. Blog Promotion0 -
Domain Authority
Hi Our website Domain Authority isn't as high and was wondering why it's not increasing. Compared to 1 or 2 competitors we're not scoring as high as them. Are rankings are good for all chosen keywords. Just trying to get a better handle where our site is falling short on.
Intermediate & Advanced SEO | | Cocoonfxmedia1 -
301 many smaller domains to a new, large domain
Hi all, I have a question regarding permanently redirecting many small websites into one, large new one. During the past 9 years I have created many small websites, all focusing on hotel reservations in one specific city. This has served me beautifully in the past, but I have come to the conclusion that it is no longer a sustainable model and therefore I am in the process of creating one large, worldwide hotel reservations website. To not loose any benefit of my hard work the past 9 years, I want to permanently redirect the smaller websites to the correct section of my new website. I know that if it is only a few websites, that this strategy is perfectly acceptable, but since I am talking about 50 to 100 websites, I am not so sure and would like to have your input. Here is what I would like to do: (the domain names are not mine, just an example) Old website: londonhotels.com 301 to newdomain.com/london/ Old website: berlinhotels.com 301 to newdomain.com/berlin/ Old website: amsterdamhotels.com 301 to newdomain.com/amsterdam/ Etc., etc. My plan is to do this for 50 to 100 websites and would like to have your thoughts on if this is an acceptable strategy or not. Just to be clear, I am talking about redirecting only my websites that are in good standing, i.e. none of the websites I am thinking about 301'ing have been penalized. Thanks for your thoughts on this.
Intermediate & Advanced SEO | | tfbpa0 -
Domain advice needed, please
Could i get a little domain advice please. Launching a new website project and want to put it on a domain we already own (both domains are in the same niche as the larger project). The new project will be aimed at the UK market. The choice is: .co.uk we own with a good name, however it's Domain Authority rank is 7 and it's only about 8 months old. .com domain which is 6 years old, has a Domain Authority rank of 33 but is not as good a domain name. The Competitive Link Analysis tells me that the rivals for the keywords we would be targeting are between 24 and 42. Which domain would people go with? All things equal it would be a fair guess that the older, higher Domain Authority ranked .com will require less work to rank in the engines, however it's not as good brand wise. Thanks Carl
Intermediate & Advanced SEO | | Grumpy_Carl0 -
Which domain should I use?
I own a couple domains that are specific to a product and would like to know which one folks on here recommend. Primary Google Search Term Example: "Tax Bond" Example Domain 1: www.taxbonds.net Example Domain 2: www.tax-bond.net I've done research on here before and have come to the conclusion that hyphenated domains aren't bad (no more than 2 hyphens though). So, do I go for the EXACT search term with the hyphen or do I go for the pluralized search term without the hyphen, even though most people will not add the "s" in the Google search? Thanks, Alex
Intermediate & Advanced SEO | | dbuckles0 -
Duplicate Content across 4 domains
I am working on a new project where the client has 5 domains each with identical website content. There is no rel=canonical. There is a great variation in the number of pages in the index for each of the domains (from 1 to 1250). OSE shows a range of linking domains from 1 to 120 for each domain. I will be strongly recommending to the client to focus on one website and 301 everything from the other domains. I would recommend focusing on the domain that has the most pages indexed and the most referring domains but I've noticed the client has started using one of the other domains in their offline promotional activity and it is now their preferred domain. What are your thoughts on this situation? Would it be better to 301 to the client's preferred domain (and lose a level of ranking power throught the 301 reduction factor + wait for other pages to get indexed) or stick with the highest ranking/most linked domain even though it doesn't match the client's preferred domain used for email addresses etc. Or would it better to use cross-domain canoncial tags? Thanks
Intermediate & Advanced SEO | | bjalc20110