Google adsense to make money banner ads or text ads for revenue
-
Hi i am trying to increase my revenue on my site, and i am working with google adsense at the moment and would like some much needed advice.
I am not sure what are better, text ads or image ads
I have put some links below to show you different sections of my site so people can help me work out for those sections what is better image ads or text ads. also i would really love to know where i am going wrong with the google adsene and would like to know if i am displaying them in the right places.
I have good traffic, but low google adsense returns.
here are the different sections.
the below is travel articles and i am using text ads.
http://www.in2town.co.uk/benidorm/benidorm-news/cheap-flights-airline-flybe-drop-credit-card-charges
the below is a showbiz gossip article and i have used text ads
http://www.in2town.co.uk/news/one-direction/simon-cowell-upsets-one-direction
the following is another celebrity gossip article
http://www.in2town.co.uk/news/gossip-celebrity/has-david-gest-put-liza-minnelli-off-marriage
the below is a health article
I would really value your help with the above.
-
the main priority of the site is user experience and the advertising comes second. i am not experienced in advertising and this is why i am asking for advice as i am not sure how to layout the page or where to put adverts for google adsense.
can you explain more about the right side bar and why it would add value to the user experience please. could you also show me an example of a good page layout for adsense adverts so i can get this right please.
-
Diane-
If you aren't as interested in your user experience, and mostly focused on the adsense results, you need to do visual ads. All of these ads are lost in the layout......
In addition, you should figure out how to add a sidebar on the right hand side rather than extending in a horizontal across the top......think about how google displays its paid ads.....at the top and then on the right side bar.......the right side bar would clearly show they are paid ads and would add value to the user experience.
Hope this helps.
Mark
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to fix canonicalization so Google shows our company's website and not LinkedIn
I work for a company that builds and manages apartments. I would like to know how we can fix canonicalization. You see, we have been posting our company's blog articles not only on our company's website, but also on LinkedIn. When people search for one of our articles, Google is displaying the article for LinkedIn. Except, that's not what we want. I'd prefer for Google to display our company's website, to drive more traffic to our website and not LinkedIn. For instance I just Googled the title to one of our company's blog article "Great Leadership is about Influence not Authority." The first thing to show up was a link to see the article on LinkedIn. There was nothing referring to our company's website. Here is a link to the LinkedIn account where we have been posting the blogs: https://www.linkedin.com/pulse/great-leadership-influence-authority-mike-kaeding/ Here is a link to the same article, but on our company's website: https://www.norhart.com/blog/2018/08/08/great-leadership-is-about-influence-not-authority/ Why is Google showing the article for Linkedin and not our Company's website? Might LinkedIn have canonicalization over Google? If so, how might we be able to reverse this and drive people to our company's blog instead. Any ideas I'd greatly appreciate it! Thanks.
Conversion Rate Optimization | | mikleing0 -
App Store Optimization - Google Play Console A/B Testing: Should I Optimize for Active Devices or Users
Can't seem to find any ASO type of communities to ask this question to and since the Moz community has been so helpful, I thought I'd try this out. I've been doing A/B Testing for featured graphics on the Google Play Store. There are segments of active devices and users and I've been keeping track daily for ~1.5 months. The data that I have written down displays that active devices shows a positive, however users show a negative. Google Play Console choose to display the scaled installs for active devices. When we do A/B Tests on Google Play Console, should we choose the winner based on the active devices or users?
Conversion Rate Optimization | | imjonny1230 -
Making people to submit a lots of data
Howdy Moz Community, I'm working on a financial product and looking for best practises or case studies on how to make people submit lots of personal/sensitive data which are needed for making calculations. Do you have any technical, UX, CRO etc. experiences how to guide people through of that 10-20 minute long process? Your help is much appreciated! Thanks! Your help is much appreciated! Thanks!
Conversion Rate Optimization | | csanadbanhegyi0 -
Modified broad match vs phrase match strategy - Google Adwords
Hi All, I am looking through a client account that is very mature (10+ years running) on Google AdWords. As soon as it became available, this client adopted a modified broad match (MBM) strategy and has removed all phrase match and exact match keyword types. The account has hundreds of thousands of active keywords. Over the past few years, the CPCs have been rising. While I know that market values of keywords in general have risen consistently year after year, I speculate that this client is actually causing their own prices to go up faster than they should. I have a couple of questions regarding strategy that I am considering that I want to know if anyone else has any experience with... by having many MBM versions of the same keyword, is it possible for cannibalization to occur for most of the variations? Example query: new red running shoes
Conversion Rate Optimization | | dsinger
variations Ad group 1: +red running shoes, +red +running shoes, red +running +shoes, red running +shoes
variations ad group 2: +blue running shoes, +blue +running shoes, blue +running +shoes, blue running +shoes based on the logic of MBM, the possible matches to this query from the available variations are +red running shoes, +red +running shoes, red +running +shoes, red running +shoes, blue +running +shoes, blue running +shoes. So, if the performance of those blue variations trump the more closely related red variations, this searcher may actually see an ad about blue running shoes, even though they have indicated they are more interested in red. in terms of cost, I would anticipate that MBM keywords are more expensive than their phrase match counterparts. can anyone confirm or deny this? My thoughts are that with several years of actual search terms being collected, this client should be able to do a great job of covering almost every variation of keyword that customers have used and create a strong list of phrase match keywords to satisfy all relevant queries. MBM keywords seem like they are a lazy way of getting traffic at a higher cost that can actually cannibalize close variations that exist in the account, causing the wrong ad to be shown based on matching/relevancy and a higher price CPC in the long run. Thoughts?1 -
Goal Tracking in Google Analytics
Hi guys, I just want to ask if you have videos or blogs about setting up goal tracking using conversion page or a "thank you page" in Google Analytics. This will help me to get how many inquiries (from contact form) I am getting and for me to know where they came from using Google Analytics (countries, source/site they used, time on site, category page and landing page, etc.). #2 question - In case I don't have a "thank you" page, is it possible for me to get these "goals"? Do I need to insert a code in each of the "send" button in my contact form? Looking forward for a positive response from you guys. 🙂 Thanks, JC
Conversion Rate Optimization | | esiow20130 -
Google Analytics e-commerce tracking on multiple pages
Hi, I work in the airline industry and we are trying to implement Google analytics on our site. We are at the stage of getting e-commerce tracking setup. The problem we face is that we have multiple receipt pages (booking confirmation pages in our case) instead of just one as most carts would have. These are completely independent of each other. My question is can I use the same e-commerce tracking code on each page or do I need to setup multiple trackers. I reviewed the documentation here: https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce#multitracker however I'm unsure if multiple trackers are needed when using it on multiple pages or is this just for multiple trackers on the same booking confirmation page. any help on this would be greatly appreciated
Conversion Rate Optimization | | aerlingus0 -
Call extension only showing with some keywords/ads?
I've enabled Call Extensions with Call Forwarding on my Adwords Campaign (found out Location Extension must be enabled, so enabled that, but left out phone number in location settings). I thought these extensions should work on a campaign level. However, I can only see the google voice call forwarding extension on some of my keywords/ads. What's up?
Conversion Rate Optimization | | Mozzin0 -
Text for Survey Button
I have a survey on my website I was hoping my subscribers would take. Responses have been real low . I have had a button in different spots, but I think it's the text of that button that needs to be changed: Right now, its "Win an ipad, Give Us Your Feedback" What other text would encourage people to take a survey?
Conversion Rate Optimization | | StreetwiseReports0