Urgent input needed on huge drop in Google

[Resultify]

As of today we got huge drops in SERP across all our pages. We can see a drop between 10 to 80% on most of our pages on this domain:

http://www.meresverige.dk

Some background info:

• Never bought any links
• Yes, did optimize the site, but only in fair way, using SEO moz On-Page Optimization. Most pages get an A-grade
• No cloaking, all pages do look exactly same to visitors and Google

Any input on what this could be?

We are hugely grateful for any input that might lead us in the correct direction

Have a nice day

Fredrik

[Resultify]

Not sure why it gets downloaded. Should be a perfectly normal .txt file.

I doubled checked in Google Webmaster tool and from the it says the robots.txt file can be read.

Any idea how to remove the download?

[Mark_Ginsberg]

Something is going on with your robots.txt - when trying to visit the file, it automatically prompts me to download the file and doesn't actually display it. Was it always like this or is this a recent change?

I would recommend making sure your robots.txt file is crawlable and readable by the search engines before looking to see if there any other issues on the site.

[Resultify]

Darn, those links has not been built with my companies knowledge. Two quick questions:

1. Is there any way to remove them from Googles index in such away that even if they link to us they do not affect us?

2. If Google has lost trust in the domain due to these weird backlinks or any other factor, should I not be able to see that in a dropping pagerank or page authority?

Thanks for the good input

[Cornel_Ilea]

And you have few .pl links

[jim_cetin]

hi

first, I can't speak Swedish/Danish, so will be a general help approach!

you might need to check the links coming from low Domain Authority's.Especially those with the .pl

that looks to me more like spam linking domains then anything else.

Panda hasn't hit you without a reason, so the sooner you find that/those reason/s the sooner you can react to establish the Engines to give you the trust back.

Good Luck and do not forget, that the best SEO approach is the long term:-)

[AndyMacLean]

Its hard to know for sure without spending considerable time looking at the background.

If you havent already id advise looking at your Google Webmaster Tools (if you have it set up) for issues and errors and also your SEOMOZ campaign (if you have it set up) for issues and errors. Very often these can give you big clues.

Also - did you change anything major on the site recently e.g. content management system, robots text file etc?

Are you getting your content from elsewhere i.e are your posts sourced from other sites?