Finding your competitors - for SEM and Adwords
-
Hi,
I wish to understand how do we exactly compete against our competitors.
Do you mean to say that I search for a set of keywords and if results show something else instead of my website these others become my competitors. Is that all?
Do I have a tool to see who my competitors are and how can I compete against them?
Please kindly advice
-
I am on with google adwords to find good users for our saas based products in developing countries. The product is mainly for doctors which we have on the cloud.
The tools I am using are adwords,google analytics and Seomoz. Anything else which might help me during this process.
-
Work on link building essentially. Get good authoritative site linking you which is not easy but here is a link you can use.
http://www.seomoz.org/article/the-professional-guide-to-link-building-2011
Good luck!!
-
Great I get that now.How can I have a good authoritative site. We've been in the online Saas business for 3 years now primarily in India. How can we work towards getting a good authoritative score?
-
Using the KW tool SEO moz will tell you how hard is it to compete for a certain KW( SEO difficulty%) but it won't tell who is your direct competitor.
Depending on how authoritative is your site, generally you want to choose KW that has a low or medium comp. If you have a very authoritative site you might want to try the High competitive kw.
P.S:This analysis is for SEO mainly and not SEM.
-
Cant SEOMOZ tell me the same. On the other hand what are the best keywords to bid for in adwords. The medium or low ones or the high ones?
-
Hi,
First you need to make a search for a specific keyword that your are targeting. When searching you will see who is on the first page. These would be your competitors. The more ads you see on the right and the more competitive the keyword is.
Another way to find which keywords are competitive, The free adwords tool will provide good data and will tell you if there is a low, medium or high competition for specific KW. Adwords won't tell you which websites are your competitors. On the other hand, SEM rush (not free) will tell you who is your competition and which keywords they are ranking for.
Hope this helps,
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords landing pages with no site links
Adwords best practices say to focus landing pages on conversions, with no navigational links to the rest of your website so they don't get distracted. However, now that Google Ads in the SERPs look so similar to organic results, visitors may click the ads instead of the organic result because that's what they see first. What is the risk of turning off these visitors who come to a landing page with a form, instead of a way to navigate through the rest of your site? Discussion question: Trade-offs between a form-focused landing page and providing navigation to the rest of the site?
Conversion Rate Optimization | | JannetteP1 -
New Adwords Account To Replace Old Low Account Quality Score
I'm dealing with an old adwords account that has been managed by a wide variety of people over many years. From what I can tell, the account has always struggled with low kw quality scores. In addition to other quality score improvements (SKAGs, better landing pages, more ad testing for CTR), what do you think of throwing in the towel on this account and starting a new adwords account... importing the better part of the old account? Any hidden pitfalls I should be aware of and precautions to take or is it all opportunity to start fresh? Thanks!
Conversion Rate Optimization | | 945010 -
SEM Campaign Reset
In 2016 we are doing a massive paid search reset (conversion point: a high involvement purchase), I wanted to get the community's feedback on how long it makes sense to run with our campaigns and make smaller tweaks, versus launching something new? So in other words, if we aren’t seeing the results we want with a campaign, at what point does it make sense to re-evaluate and end the campaign/trying something new instead of optimizing the existing campaign? In analytics, in most cases there didn’t seem to me much of a runout period on the conversion points, as conversions appeared to be happening within days.
Conversion Rate Optimization | | Blue_Compass1 -
Help: Trouble converting customers with new adwords campaign for a new site
I have just launched my brand new e-commerce site www.zenory.co.nz We are wanting to expand global as you can see we have com.au and also .com but due to our min budget we had to start with NZ first for organic search and a min monthly budget on adwords which doesn't come close to what our competitors are paying. Really is it worth paying out our limited budget with adwords? Or should be put that into ranking organic search. While we have only just started our adwords PPC campaign and I think it has only been roughly two weeks - We have had around 18 people sign up, to which we have a 3 step process, however, we are struggling to convert and complete a transaction which customer places credit card details in step 3. Does anyone have any ideas around how we could better optimize or perhaps make any suggestions? Our competitors spend rather large amounts of up to 3000k - 300k per month on adwords, and there is just no competing with that. Any suggestions I would definitely be open to... Thanks alot
Conversion Rate Optimization | | edward-may0 -
Modified broad match vs phrase match strategy - Google Adwords
Hi All, I am looking through a client account that is very mature (10+ years running) on Google AdWords. As soon as it became available, this client adopted a modified broad match (MBM) strategy and has removed all phrase match and exact match keyword types. The account has hundreds of thousands of active keywords. Over the past few years, the CPCs have been rising. While I know that market values of keywords in general have risen consistently year after year, I speculate that this client is actually causing their own prices to go up faster than they should. I have a couple of questions regarding strategy that I am considering that I want to know if anyone else has any experience with... by having many MBM versions of the same keyword, is it possible for cannibalization to occur for most of the variations? Example query: new red running shoes
Conversion Rate Optimization | | dsinger
variations Ad group 1: +red running shoes, +red +running shoes, red +running +shoes, red running +shoes
variations ad group 2: +blue running shoes, +blue +running shoes, blue +running +shoes, blue running +shoes based on the logic of MBM, the possible matches to this query from the available variations are +red running shoes, +red +running shoes, red +running +shoes, red running +shoes, blue +running +shoes, blue running +shoes. So, if the performance of those blue variations trump the more closely related red variations, this searcher may actually see an ad about blue running shoes, even though they have indicated they are more interested in red. in terms of cost, I would anticipate that MBM keywords are more expensive than their phrase match counterparts. can anyone confirm or deny this? My thoughts are that with several years of actual search terms being collected, this client should be able to do a great job of covering almost every variation of keyword that customers have used and create a strong list of phrase match keywords to satisfy all relevant queries. MBM keywords seem like they are a lazy way of getting traffic at a higher cost that can actually cannibalize close variations that exist in the account, causing the wrong ad to be shown based on matching/relevancy and a higher price CPC in the long run. Thoughts?1 -
Adwords and Seller Ratings
We are in the process of having an agency take over an adwords account. Will we lose our seller ratings? The website we are advertising will not change, just the adwords account. Based on what I've read google pulls data from display URL. We were concerned with losing them as we've had a CTR% since they started showing up in our search ads. They will NOT be using our account, but they will be adding us to their MCC & granting us access. Thank You!!
Conversion Rate Optimization | | TP_Marketing0 -
Google Adwords Quality Score Driving me I-N-S-A-N-E
Here's my issue, I have an Air Conditioning client for whom I've been managing their SEO and Adwords PPC for the past year. The SEO is going good, we are seeing tangible results every month will soon be on page 1 for their most competitive keyword. On the adwords side, we are having some major issues though and I'm racking my brain. We are somehow getting quality scores in the 2's and 3's on the regular. I've streamlined my campaigns down to the city and within those I've streamlined my keyword groups into the following groups: City (Campaign) - AIr Conditioning (keyword group) - AC Repair (keyword group) - Fix AC (keyword group) - Contractor (keyword group) - Air Conditioner (keyword group) Every keyword we're bidding on falls nicely into one of these keyword groups and we're putting about 10 key words in each. Landing pages have exact phrase match in page title, h1, bold words, contact form and a coupon image with all the meta tags indicating the image offer matches the offer in our ads. We are running 3-4 ads in each keyword and testing new ads almost daily. Still getting 2s and 3s on the highest trafficked keywords (air conditioning & ac repair). I've read everything out there, I signed up for wordstream which had some decent recommendations (basically break your ad groups into smaller verticals) which I've implemented to no avail. I'm beginning to think Google is just hustling all these companies in service industry who they know rely on adwords to get phone calls in the summer - especially the HVAC industry. I'm running out of ideas here other than just going to Vegas and putting all my client's on black at the roulette wheel. Seems like a much more fun way to piss away thousands of dollars and at least they'll give me some cocktails.
Conversion Rate Optimization | | BrianJGomez0 -
"How did you find out about us" accuracy research?
This is more of a conversion and usability question than an SEO question. Does anyone know if there's any comprehensive research about the accuracy of the well-known "How did you find out about us" question in web forms? I need to convince a customer that they shouldn't put the question in their form, at least not the way they do now. I hope someone can refer me to a credible online source / article about this subject?
Conversion Rate Optimization | | Melonmedia0