Link Building after Google updates!
-
Hello All,
I just wanted to ask the question to start a discussion on link building after the Google Updates. I haven't been very proactive lately with regards to link building due to the updates and not wanting to get penalised!
Are there any link building trends/techniques people are using since the changes?
Thanks,
seo_123
-
The one word answer to this will be ‘ware the white hat’
Actually Link Building is a creative game so the limit to link building is your creativity… but here are my recommendations or you can say the type of links that I prefer to build.
- Build Relationship
Research and find the list of people who are active in your industry they can be bloggers, influencers, business owners, review writers and many… try to reach out to them and build strong relationship as this will help you while you will ask out for links to them.
- Manual Reach
This is hectic but somehow you have to do that no matter what… try to build quality content on you website and reach out to relevant websites and people and request link (while being creative)
- Guest Blogging
Reach out to bloggers and offer them to write about relevant topics for FREE.
- White Papers
Research and create a link worthy white papers and allow your target audience to download it for FREE. Usually the FREE get more natural links
- Launch a Contest
This will help you cater new eye balls and if you contest is interesting and informative at the same time you will defiantly going to get links from bloggers and even magazine sites.
- Press worthy Activity
Introducing a product, major changes in business models or anything that is Press worthy will be helpful to get more and more links from Press websites…
The ideas are endless… all you have to do is to put down all of them on the paper and see what is possible for you and what isn’t
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Nofollow for reciprocal links?
Hi, We have reciprocal links with our business partners. Their websites have been listed on our website with "nofollow" links and they link to our website with "nofollow" or "dofollow" links. Is this wrong having reciprocal links? And if they are our partners, "nofollow" or "dofollow" is better? I don't think there will be anymore link juice loss with dofollow links from our website?
White Hat / Black Hat SEO | | vtmoz0 -
Bad backlinks is it possible that Google is penalizing me?
Hi guys, since December I'm receiving thousands of bad backlinks from websites that copy my content and content from other websites. I also noticed a drop in the organic visits each month. Is it possible that Google is penalizing me for those backlinks? I know that I can ask the webmaster to remove the links but I don't believe that they will do. Look like it's a robot that does all this automatically. Should I use the Google disavow tool? Any other ideas?
White Hat / Black Hat SEO | | Tiedemann_Anselm
Check images below please.
Thanks! OjAFwgT mni5lke UPVp9bW0 -
Why should I reach out to webmasters before disavowing links?
Almost all the blogs, and Google themselves, tell us to reach out to webmasters and request the offending links be removed before using Google's Disavow tool. None of the blogs, nor Google, suggest why you "must" do this, it's time consuming and many webmasters don't care and don't act. Why is this a "required" thing to do?
White Hat / Black Hat SEO | | RealSelf0 -
Competition Link Metrics Analysis - Do you have any suggestions ?
My sub-pages are ranking well, but Homepage isn't ranking well for the keywords I'd like it to. It used to in the past. My site - njhypnotherapy.com used to rank (#2-5) 1st page in google for many keywords. In Sep/Oct I noticed my homepage ranking drop dramatically for the main keywords. Well, I made some foolish decisions and I'm trying to clean up the mess. Low quality links, duplicate content...etc I rewrote most of the content, removed unnecessary pages, removed as many low quality links, and used disavow for the rest. It's been a 2 Weeks now. I noticed a lot of improvements in my sub-pages. From #50 to #20. Not Bad. My homepage still isn't ranking. Any suggestions to improve? Btw, I've included my link metrics below if it helps 🙂 Thank You metricks.png
White Hat / Black Hat SEO | | njhypnotherapy0 -
Is Google now punishing anchor text?
Hi All, I was just wondering if Google is starting to punish anchor text links? I've noticed that one of my clients domains has slightly reduced and they have slipped a few places in rankings for a key term since. I found this bizarre as the last few links I built were both relevant and strong but I did use an anchor text? Any feedback would be useful, I'm slightly confused here?
White Hat / Black Hat SEO | | Benjamin3790 -
Can our white hat links get a bad rap when they're alongside junk links busted by Panda?
My firm has been creating content for a client for years - video, blog posts and other references. This client's web vendor has been using bad links and link farms to bolster rank for key phrases - successfully. Until last week when Google slapped them. They have been officially warned on WMT for possibly using artificial or unnatural links to build PageRank. They went from page one of the most popular term in Chicago for their industry where they had been for over a year - to page 8 - overnight. Other less generic terms that we were working on felt the sting as well. I was aware of and had warned the client of the possibility of repercussions from these black hat tactics (http://www.seomoz.org/blog/how-google-makes-liars-out-of-the-good-guys-in-seo#jtc170969), but didn't go as far as to recommend they abandon them. Now I'm wondering if one of our legitimate sites (YoChicago.com), which has more than its share of the links into the client site is being considered a bad link. All of our links are legitimate, i.e., anchor text equals description of destination, video links describe the entity that is linked to. Our we vulnerable? Any insight would be appreciated.
White Hat / Black Hat SEO | | mikescotty0 -
Google turned me down, don't know why...
Hello, I'm experiencing decreasing on some of my keywords. I'm aware of some things which could be responsible for it. So I'd like to asi you, if my thoughts are right, and what to do with it. 1. I put backlinks leading onto my website. Those backlinks are on website I also own (they are on the same server). But nothing happened. Than I put other backlikns on this webiste. Those links also led to webistes I own. So could Google "punnished" those websites I'm linking to? 2. I offered my content to another website, which has a higher authority. This content had been published on my website weeks ago, I put it on this (another site). Co could Google punnished me for "duplicate" content? 3. In the past, we outsorced our SEO, and the company which was responsible for our SEO put backlinks leading to our website almost everywhere, I mean, those websites, they put links leading to our webistes fos focused on almost everything but our field (finance). But everything seemed to be fine, till now 4. Couple of days ago, I put our RSS on many RSS agregators and put our webiste on many catalogs. My website URL is www.penizenavic.cz Could you help me out? 🙂 Thanks a lot Petr
White Hat / Black Hat SEO | | petr.rozkosny0 -
Spammy Links, SERPs, and Low Competition Keywords
While I've seen a lot of news about Google cleaning up content farms, link farms, and similar spam, I've also seen some companies start ranking very well for niche terms using these same practices. Question: Does Google completely discount links from content farms and similar sites or simply give them low value? Observation: I've seen a company start ranking well (top 3) for several terms when they used be on page 2. When I looked at their links, they are from article farms, directories, do-follow blogs and similar low-vale sources. Relative to others, they have about 10x the volume of links with the precise anchor text they are targeting. I wonder in absence of other information that these spammy links still count for something. Given the low competition for the term, this is enough to boost their rank. Just thoughts some thoughts as we are working on long-tail strategies for some key terms.
White Hat / Black Hat SEO | | jeff-rackaid.com0