High Authority, What Value?
-
Hi there,
We have recently had one of our products reviewed on the BBC, however there is no actual link going to our domain, it just mentions www.mydomain.com but not linking, does this have any value in SEO?
Thanks
-
Thanks Matt for quick reply, this makes sense.
-
No it does not. In order to get the juice you need the link.
-
It depends how you look at it - in terms of direct impact on your rankings then no, as there is no link juice coming from a mention of your domain without an actual link. However the BBC is a very busy site and has lots of traffic (it is high authority as you say), so a mention on there will no doubt have some impact on your website as there is a good chance that you product review will gain exposure through social mentions and this can lead to links from other sources which definitely has SEO value!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirects and impact on page authority
I need to restructure a section of my website, changing some page titles and moving some pages to other sections. This will then change the URLs but the CMS I use will automatically create 301 redirects so the old URLs still work. The question is, will this have any negative impacts on page authority/page rank? From what I've read, it seems having 301's used to have a negative impact but doesn't anymore?
Intermediate & Advanced SEO | | ciehmoz0 -
Combining Two Sites With Similar Domain Authority
Hello, We run two sites with the same product, product descriptions and url structure. Essentially, the two sites are the same except for domain name and minor differences on the home pages. We've run this way for quite a few years. Both sites have a domain authority of 48 and there are not a large number of duplicate incoming links. I understand the "book" to say we should combine the sites with 301's to the similar pages. I am concerned about doing this because "site 2" still does about 20% of our business. We have been losing organic traffic for a number of years. I think this mainly has to do with a more competitive environment. However, where google used to serve both our sites for a search term it now will only show one. How much organic benefit should we see if we combine. Will it be significant enough to merge the two sites. Understandably, I realize the future can't be predicted but I would like to know if anyone has had a similar experience or opinion Thanks
Intermediate & Advanced SEO | | ffctas0 -
SEO Value of Google+?
Hi Mozers, Does having a Google+ page really impact SEO? Thanks, Yael
Intermediate & Advanced SEO | | yaelslater1 -
Do authority brand (business name) anchor text links still drive SEO rankings?
i have a question about links....if you get a link from a really good authority e.g. bbc.co.uk - website but the anchor text for that link is only your business name e.g Moz and not a chosen SEO keyword target..do you still stand to gain in terms of your overall SEO rankings?
Intermediate & Advanced SEO | | CayenneRed890 -
Low Domain Authority & Ranking
My Domain Authority has tumbled in the last six months from 28 to 21. Search traffic has dropped from about 4,500 per month to 3,000 per month with most of the drop being in the more competitive terms. Lead generation is off by about 70%. This is after spending $12,000 on "optimization" with a MOZ recommended SEO firm and spending another $17,000 implementing their suggestions. My real estate brokerage firm has completed some press worthy deals in the last month. If I can get these deals mentioned in a reputable newspaper like The New York Times (or other real estate publications like NY Observer, Real Estate Weekly) will this help domain authority? If my domain authority is this low, how difficult is it to move it higher? Before reaching out to these publications, should I create a blog post about these transactions on my website? Any suggestions as to how I can improve domain authority? My URL is www.nyc-officespace-leader.com. I should add that my SEO firm had about 30 toxic links removed and filed a disavow for about another 80 links. MOZ is only showing about 25 domains linking to our site. I suspect not enough to get us to rank. Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
Do image sitemaps provide value for non e-commerce sites?
Is it worth putting together an image sitemap to submit to Google if you're not an e-commerce site? Also, if you're using a CDN like Amazon Web Services (cloudfront), can you even submit an image sitemap? According to Google you need to verify your CDN in webmaster tools if you're going to do so. https://support.google.com/webmasters/answer/178636?hl=en
Intermediate & Advanced SEO | | kking41201 -
Value of Newspaper Comment Links
Although most newspaper comment sections are a no-follow zone, I have noticed that some comments I have posted with links end up being followed. The comments are participatory and the links relevant and even add to the conversation. My theory is that some comments are monitored and if the editors are looking to encourage discussion and don't feel like your spamming, why not take the no follow off. I do plan on doing some testing with poor, spammy comments on the same papers but am encouraged and would like to know what other people have found.
Intermediate & Advanced SEO | | phogan0 -
What passes more value, a contextual link or a 1-to-1 301 redirect?
I have a client who is running a website which just lost a significant amount of rankings and by extension organic traffic in a redesign. Call it newsite.com. The client also has an older site that will no longer be updated, but has good authority that's built up over time. It even out ranks the current site for some queries. This website has no real value to my client. We want to try to pass the authority from oldsite.com to newsite.com as efficiently as possible. Each site has pages a good amount of matching pages, ie. oldsite.com/subject1 and newsite.com/subject1 My question is, would it provide more value to put a contextual link on the old page or simply redirect the entire page to the new site? oldsite.com/subject1 contains a link to newsite.com/subject1 oldsite.com/subject1 301 redirects to newsite.com/subject1 My guess is that the 301 would pass more value, but would like a SEOMoz opinion as well! Thanks!
Intermediate & Advanced SEO | | Alder1