Best procedure for distributing identical content about your company/site for affiliates to use?
-
When dealing with affiliate websites, whereby you send them a stock standard bio or info on your company for them to use on their sites, what is best practice?
Is is OK to have multiple websites all linking to you with pages that contain the same content? Should I ask them to implement canonical or no-index tags for those particular pages? Should I ask them to rewrite the content (which may be impractical or they're unwilling to do)?
Thanks
-
I usually instruct affiliate managers to write their own company bio and/or product descriptions for affiliates to use. Treat every single piece of content on your site as if it were an asset, because it is.
You can have 2,000 affiliates linking to you (though their links should probably be nofollowed) from within the same company bio or product description as long as that is not ALSO the same company bio or product description you use on your site. If they all want to share content that's their problem. Just don't let them share YOUR content.
-
Well a trackback is to avoid duplicate content penalties for an external site with the same content.
A canonical is internal to your site. So if you want to have two pages with the same url and avoid duplication and still pass link juice you would use a rel=canonical tag.
This should clear it up for you as it did for me : )
-
So it's for the affiliate to implement the canonical as we're the originating source?
-
Definitely** do something, you do not want duplicate content.** You can always trackback to the original content or use a rel=canonical tag.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Putting my content under domain.com/content, or under related categories: domain.com/bikes/content ?
Hello This questions plays on what Joe Hall talked about during this years' MozCon: Rethinking Information Architecture for SEO and Content Marketing. My Case:
Intermediate & Advanced SEO | | Inevo
So.. we're working out guidelines and templates for a costumer (sporting goods store) on how to publish content (articles, videos, guides) on their category pages, product pages, and other pages. At this moment I have 2 choices:
1. Use a url-structure/information architecture where all the content is placed in one subfolder, for example domain.com/content. Although it's placed here, there's gonna be extensive internal linking from /content to the related category pages, so the content about bikes (even if it's placed under domain.com/bikes) will be just as visible on the pages related to bikes. 2. Place the content about bikes on a subdirectory under the bike category, **for example domain.com/bikes/content. ** The UX/interface for these two scenarios will be identical, but the directories/folder-hierarchy/url structure will be different. According to Joe Hall, the latter scenario will build up more topical authority and relevance towards the category/topic, and should be the overall most ideal setup. Any thoughts on which of the two solutions is the most ideal? PS: There is one critical caveat her: my costumer uses many url-slugs subdirectories for their categories, for example domain.com/activity/summer/bikes/, which means the content in the first scenario will be 4 steps away from the home page. Is this gonna be a problem? Looking forward to your thoughts 🙂 Sigurd, INEVO0 -
Moving multiple Sites to One Site and SEO Impact/Ideas
Hi there, We are in the process of moving 2 sites with higher page authority to another site we own (that is our company brand), so essentially 3 sites into one. We're at risk of losing a lot of SEO from the original 2 sites that have all the product information. We are doing this since we merged companies a couple years back and need one web precense. Anyhow, the site launch date is in 3 months and the recommendation is to start moving content over prior to that for top pages, which is a big undertaking when we are launching all the pages again with new content, redeisgn and moving sites in 3 months. If it's the right move, we should do it, but I just wanted to get opinions on how others have handled something similiar when moving to a site with lower site authority and trying not to lose rankings.
Intermediate & Advanced SEO | | lauramrobinson320 -
Company name doesn't have keyword: use domains instead?
Good Morning! Now, I'll admit, I may be obsessing a little too much on this, and it may not make that big of an impact in the long run, but with Google being introduced to the world if I were to start a business today I would try and include my keyword into the title of my business. For example Dollar Shave Club, at least they got the word shave in there. My business doesn't have a keyword in our name, is it beneficial to structure our URLs to include a keyword so that all of our URLs include that word? So if I sell organic bananas, but my company is called Evananas, is it worth it to have all domains become a child of Evananas.com/organic_bananas? That way at least we have the keyword "Organic Bananas" in our title? So I could then have things like: evananas.com/organic_bananas/recipes evananas.com/organic_bananas/benefits evananas.com/organic_bananas/taste_really_freeking_good Vs. evananas.com/recipes evananas.com/benefits evananas.com/taste_really_freeking_good I'm not sure it makes a difference. The other problem is I want to keep our URL's as short as possible. I feel like less is always more, but I was always under the impression domain/URL based keywords were rather powerful. What is the best practice in this case? Thanks Guys! Evan(ana)
Intermediate & Advanced SEO | | HashtagHustler0 -
Duplicate Content/ Indexing Question
I have a real estate Wordpress site that uses an IDX provider to add real estate listings to my site. A new page is created as a new property comes to market and then the page is deleted when the property is sold. I like the functionality of the service but it creates a significant amount of 404's and I'm also concerned about duplicate content because anyone else using the same service here in Las Vegas will have 1000's of the exact same property pages that I do. Any thoughts on this and is there a way that I can have the search engines only index the core 20 pages of my site and ignore future property pages? Your advice is greatly appreciated. See link for example http://www.mylvcondosales.com/mandarin-las-vegas/
Intermediate & Advanced SEO | | AnthonyLasVegas0 -
Duplicate content on ecommerce sites
I just want to confirm something about duplicate content. On an eCommerce site, if the meta-titles, meta-descriptions and product descriptions are all unique, yet a big chunk at the bottom (featuring "why buy with us" etc) is copied across all product pages, would each page be penalised, or not indexed, for duplicate content? Does the whole page need to be a duplicate to be worried about this, or would this large chunk of text, bigger than the product description, have an effect on the page. If this would be a problem, what are some ways around it? Because the content is quite powerful, and is relavent to all products... Cheers,
Intermediate & Advanced SEO | | Creode0 -
What's the best way to phase in a complete site redesign?
Our client is in the planning stages of a site redesign that includes moving platforms. The new site will be rolled out in different phases throughout a period of a year. They are planning to put the new site redesign on a subdomain (i.e. www2.website.com) during the roll out of the different phases while eventually switching the new site back over to the www domain once all the phases are complete. We’re afraid that having the new site on the www2 domain will hurt SEO. For example, if their first phase is rolling out a new system to customize a product design and this new design system is hosted on www2.website.com/customize, when a customer picks a product to customize they’ll be linked to www2.website.com/customize instead of the original www.website.com/customize. The old website will start to get phased out as more and more of the new website is completed and users will be directed to www2. Once the entire redesign is completed, the old platform can be removed and the new website moved back to the www subdomian. Is there a better way of rolling out a website redesign in phases and not have it hosted on a different subdomain?
Intermediate & Advanced SEO | | BlueAcorn0 -
The speed of my site do you agree with my hosting company
Hi my site is www.in2town.co.uk and i have to be honest i am not really happy at the moment. i took a huge gamble because my site was getting around 10,000 visitors per day but because the site was getting really slow as i was using the old joomla my hosting company suggested to me to use the modern version of joomla as i was using joomla 1.0 Now for months i said no but they said the site would remain slow until i updated it. I decided to take a gamble and as i was going to now move it to the new joomla i decided that i would redo the whole site and make it better which i am doing at the moment. But even though i am paying for a dedicated server and have done what they have said and using the new joomla and according to them they have refreshed my database the site is still running slow. If anyone could do a test on the site and let me know what speed they are getting. Below is the email i have sent to my hosting company and below is also the resonce that i am getting from them.- I would love to hear your feedback as i have taken a huge gamble and when i get back from spain i will be continuing the finish the site which will take me another week to complate and get it the way i want it. here is the feedback hi can you please look into my site www.in2town.co.uk as i am getting lots of reports that it is slow. we redone the whole site which i am still working on because of it being slow and you said that you cleared everything in my database so there was nothing there so we can start from scratch. when i started building the new site you said that the database would be like a brand new one but it seems that this is not working. what i mean by this is, we listened to you and got a dedicated server as you said this would make the site faster, this did not work, you said about redoing the site and using the latest joomla as this would make the site faster and after a lot of work we done this although we are still continuing to build it and as a result of this we lost lots of traffic and links and rankings but even though we done this the site is still slow. i have to be very honest with you, i am not happy and feel disapointed as the site is slow and i need this sorting out. i am in spain at the moment meeting clients ref the site and it is embarrassing when they say the site is slow so please can you look into this for me Hello, Thank you for contacting TMDHosting Technical Support Team. We have checked your current server load and it is below 1: top - 11:53:54 up 123 days, 9:47, 1 user, load average: 0.24, 0.12, 0.11 this is shows that the system is running fine. You have close to 1GB RAM free which provides enough resources for your scripts to function. As the server state is healthy the optimization of your website should be applied on its coding and main functions. This is a development related optimization and we do not offer development services at this point. If your developer recommends a server with more resources provide us with his/hers requirements and we will provide you with suitable solution. Should you have any further questions or comments please do not hesitate to contact us. Best regards, Gabriel Reed from me., i will have to have someone look into this as it may be a case that i will have to get rid of my dedicated server and take the sites to another hosting company and see the difference with them and see if the site is faster as no one else using joomla has the problems that i am having. can you let me know what speed the site is then, and then compare this against some other sites. for example, female first, claire hegarty.co.uk etc as when i do speed checks i am getting back over ten seconds and the site which is very small at the moment should not be more than 2 seconds Hello, Please note that even if you move the website to another hosting provider this will not change the reason because of which its speed is not as per your requirements. However it is up to you to explore different options. What we have ensured is that your server is not overloaded and it has resources for the functions on it to run. The optimization of your website coding I am afraid are outside of our technical the scope of our technical support. Additionally note that the loading speed of your website depends on huge number of other factors on certain remote locations which are not under our control. Should you have any further questions or comments please do not hesitate to contact us. Best regards, Gabriel Reed
Intermediate & Advanced SEO | | ClaireH-184886
Senior Support Team
TMDHosting.com If anyone can please comment on this and look at my site www.in2town.co.uk and test it for me on speed and advise me as i have done everything they have said and it seems that the site is no faster. There is not much content on there at the moment as they managed to lose over 20,000 pages of content while transfering it all which i am not happy about. So there should not be an issue on speed and now i am working through and putting some of the old content back on while writing new content0 -
What's the best theme for seo if you are going to use yoast anyway
I am going to edit my theme myself so I don't need something like thesis for that. But people say that the thesis framework is amazing for seo, and it's hard to edit it manually. Does using the thesis theme do anything for you if you are going to use yoast anyway? Thanks William
Intermediate & Advanced SEO | | willie790