Will links to a subdomain help it rank?
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I have an affiliate subdomain on a larger company's domain. (For example I have: www.victor.company.com on www.company.com). Would working to attain backlinks to the subdomain help it rank or will I just be putting forth my effort and helping the domain rank?
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Sub domains act as their own domain essentially, a separate section which won't share weight unless specifically linked to. Sub domains are indexed in search engines separately to the root domain and subsequently, building links to these will influence ranking.
If you concentrate your efforts in ranking the root domain, this won't necessarily help your sub domain rank, if we were talking sub directories, then this would as flow of authority and weight can pass through the site. Treat the sub domain as it's own website and initiate it's own strategy for this space would be my recommendation.
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