Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Link Building using Badges
-
In light of penguin update, is link building using badges(like "I love SEOMOZ" badge)
still considered a white hat tactic?
I have read old posts on SEOMOZ blog about this topic and wondering if this method is still effective.
Look forward to feedback from MOZers.
-
Thank you John for the tips.
We have a community on our website and could leverage that for such engagement.
-
Yeah absolutely - if you can get people to use them then I don't see anything wrong with them at all. You're not sneaking links into them and people are using them of their own accord, so nothing wrong with having them on the site for people to take and use if they want them.
I think the harder part will be getting people to actually engage with them, unless you're offering a superb platform or service.
Bear in mind any link you get will likely be an image link, so be sure to place your brand name in the alt text, and offer users a html snippet for placing on their site. If you start placing exact match anchor text in the alt text though and they do get heavily picked up, then there will be no variation and you'll likely pick up a penalty, so best to go with your brand name.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What if i dont use an H1, but rather, h2 with multiple keywords.
the reason i dont want to use h1 is because i can have only one h1, however if i use several h2s. is it gonna help me rank? bacause google likes h1 more than h2, is google gonna give more priority or same priority to h2., and if that priority is gonna be less, what will be the percentage of that lessness? for ex: h1 gets 90 score if my h1 is missing how much score my h2 will get out of hundred(i know there is no such metric but i am just wondering anyways)
White Hat / Black Hat SEO | | Sam09schulz0 -
Site Footer Links Used for Keyword Spam
I was on the phone with a proposed web relaunch firm for one of my clients listening to them talk about their deep SEO knowledge. I cannot believe that this wouldn’t be considered black-hat or at least very Spammy in which case a client could be in trouble. On this vendor’s site I notice that they stack the footer site map with about 50 links that are basically keywords they are trying to rank for. But here’s the kicker shown by way of example from one of the themes in the footer: 9 footer links:
White Hat / Black Hat SEO | | RosemaryB
Top PR Firms
Best PR Firms
Leading PR Firms
CyberSecurity PR Firms
Cyber Security PR Firms
Technology PR Firms
PR Firm
Government PR Firms
Public Sector PR Firms Each link goes to a unique URL that is basically a knock-off of the homepage with a few words or at the most one sentences swapped out to include this footer link keyword phrase, sometimes there is a different title attribute but generally they are a close match to each other. The canonical for each page links back to itself. I simply can’t believe Google doesn’t consider this Spammy. Interested in your view.
Rosemary0 -
Are All Paid Links and Submissions Bad?
My company was recently approached by a website dedicated to delivering information and insights about our industry. They asked us if we wanted to pay for a "company profile" where they would summarize our company, add a followed link to our site, and promote a giveaway for us. This website is very authoritative and definitely provides helpful use to its audience. How can this website get away with paid submissions like this? Doesn't that go against everything Google preaches? If I were to pay for a profile with them, would I request for a "nofollow" link back to my site?
White Hat / Black Hat SEO | | jampaper1 -
A site is using their competitors names in their Meta Keywords and Descriptions
I can't imagine this is a White Hat SEO technique, but they don't seem to be punished for it by Google - yet. How does Google treat the use of your competitors names in your meta keywords/descriptions? Is it a good idea?
White Hat / Black Hat SEO | | PeterConnor0 -
Disavow - Broken links
I have a client who dealt with an SEO that created not great links for their site. http://www.golfamigos.co.uk/ When I drilled down in opensiteexplorer there are quite a few links where the sites do not exist anymore - so I thought I could test out Disavow out on them .. maybe just about 6 - then we are building good quality links to try and tackle this problem with a more positive approach. I just wondered what the consensus was?
White Hat / Black Hat SEO | | lauratagdigital0 -
Why do websites use different URLS for mobile and desktop
Although Google and Bing have recommended that the same URL be used for serving desktop and mobile websites, portals like airbnb are using different URLS to serve mobile and web users. Does anyone know why this is being done even though it is not GOOD for SEO?
White Hat / Black Hat SEO | | razasaeed0 -
Article submission, and how to build backlinks for Ecommerce? [HELP]
Hi guys, I have a question, for high quality backlinks apparently you go to these article websites where you submit your site such as Ezine etc etc, however is it just one article you submit to these as it'll look like duplicate content? Also can I have it on my site first? How does it work? Also I run an ecommerce website, how can I build backlinks to each product, theres over 200+ products and 1.6k subcategories. I would like to rank for as many as possible but getting an SEO company to do this would cost to much. Any ideas on how I should go about it?
White Hat / Black Hat SEO | | InkCartridgesFast1 -
Partners and Customers logo listing and links
We have just created a program where we list the customers that use our software and a link to their websites on a new "Customers" page. We expect to have upwards of 100 logos with links back to their sites. I want to be sure this isn't bordering on gray or black hat link building. I think it is okay since they are actual users of our software. But there is still that slight doubt. Along these same lines, would you recommend adding a nofollow or noindex tag? Thanks for your help.
White Hat / Black Hat SEO | | PerriCline0