Ok to use rich snippets for same product on multiple pages?
-
I am developing a new set of pages for a series of products which exist on separate sub domains linked to the root domain. The product pages on the sub domains have rich snippets; review count, review score etc. The new pages im building out are for the same products though on the root domain and with different content. Im not comfortable marking those pages up with rich snippets too given they will have the same review counts, scores etc though would like to if its viable? Any thoughts/opinions?
Thanks,
Andy
-
Why don't you move everything to the root domain?
You can keep all the subdomains in existence and put in 301 redirects from the sub-domain to the root domain and then any links that may be coming in you just ask to get them changed?
Then the search feature also is tweaked to only look at root domain?
This would simplify the site a lot and make it much easier to manage in the long term.
Just my opinion, but hope it helps.
P.S. Spend the money wisely, we're in a recession don't you know?
-
Hi Thanks for the reply.
The reason for the new pages for the old products is 2 fold really. 1) the sub domains dont rank as well as they could simply because they are sub domains, they get little link juice externally or internally and there is internal opposition (fear) to moving them to the root domain. The root domain is high authority, ranks well and so showcasing the products on the root domain is a great option. 2) People can use the product and use different search terms to find the product than is currently represented by the products on the sub domain e.g. a hotel in london home page can be optimised for hotel/accommodation keywords, it would also be useful to be found for 'short breaks in london' so you may chose to create a short breaks page. Same product, 2 different approaches and content required. (not actual example).
Ill take the 2p and spend it, im in the UK also.
-
My first question would be why are you showcasing the same products on different pages? Do you have 'featured products' or 'most popular' products or 'special offers', for example or is it something else.
After considering that, assuming there's a logical user-driven reason for doing it - I can't see a major problem if the rich snippets are consistent for each product.
Of course, depending on whether this is manual or automatic/CMS driven it will become a headache to keep product snippets updated in multiple locations so on that front I wouldn't encourage it. Get a balance though - if you can encourage click through from the root to the sub-domain then the snippets will be picked up anyway. Don't make running your site more hard work than it strictly necessary.
Just my £0.02p (I'm in the UK so I can't give you 2 cents ;))
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If my products aren't showing in rich snippets, is there still value in adding product schema?
I'm adding category pages for an online auction site and trying to determine if its worth marking up the products listed on the page. All of the individual product pages have product schema, but I have never seen them show up in rich snippets likely due to the absence of the price element and the unique nature of the items. Is there still value in adding the product schema even if the items won't show in rich snippets? Also, is it possible the product schema will help optimize for commerce related keywords such as [artist name] + for sale?
Intermediate & Advanced SEO | | Haleyb350 -
Thinking about not indexing PDFs on a product page
Our product pages generate a PDF version of the page in a different layout. This is done for 2 reasons, it's been the standard across similar industries and to help customers print them when working with the product. So there is a use when it comes to the customer but search? I've thought about this a lot and my thinking is why index the PDF at all? Only allow the HTML page to be indexed. The PDF files are in a subdomain, so I can easily no index them. The way I see it, I'm reducing duplicate content On the flip side, it is hosted in a subdomain, so the PDF appearing when a HTML page doesn't, is another way of gaining real estate. If it appears with the HTML page, more estate coverage. Anyone else done this? My knowledge tells me this could be a good thing, might even iron out any backlinks from being generated to the PDF and lead to more HTML backlinks Can PDFs solely exist as a form of data accessible once on the page and not relevant to search engines. I find them a bane when they are on a subdomain.
Intermediate & Advanced SEO | | Bio-RadAbs0 -
Duplicate page title at bottom of page - ok, or bad?
Can I get you experts opinion? A few years ago, we customized our pages to repeat the page title at the bottom of the page. So the page title is in the breadcrumbs at the top, and then it's also at the bottom of the page under all the contents. Here is a sample page: bit.ly/1pYyrUl I attached a screen shot and highlighted the second occurence of the page title. Am worried that this might be keyword stuffing, or over optimizing? Thoughts or advice on this? Thank you so much! ron ZH8xQX6
Intermediate & Advanced SEO | | yatesandcojewelers0 -
Should I use individual product pages for different formats of the same product?
Hi All -- I'm working with a publishing client who is launching a new site. They have a large product catalogue offered in a number of format types (print, ebook, online learning, packages) with each one possessing a unique ISBN code. From past experience, I know that ISBN codes can be a really important ranking factor. We are currently trying to sort out product page guidelines. The proposed methods are: A single product page for all formats. The user then has the option to select which format they wish to purchase. The page would contain all key descriptors for each format, including: individual ISBN, format, title, price, author, etc. We would then use schema mark-up just to assist search engines with understanding and crawling. BUT we worry that the single page won't rank as well as say an invidual product page with a unique ISBN in the URL (for example: http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470573325.html) Which leads to the next option... Individual URLs for each format. We understand that most e-commerce guidelines state you shouldn't dilute link equity amongst multiple pages with very similar products and descriptions. BUT we want searchers to be able to search by individual ISBN and still find that specific format within the SERPs. This seems to rule out canonicalizing, because we don't prefer one format over the other and still want say the ebook to show up as much as the print version. If anyone has any other options or considerations that we haven't thought about, it would be greatly appreciated. Thanks, U
Intermediate & Advanced SEO | | HarborOneBank0 -
Does Google still don't index Hashtag Links ? No chance to get a Search Result that leads directly to a section of a page? or to one of numeras Hashtag Pages in a single HTML page?
Does Google still don't index Hashtag Links ? No chance to get a Search Result that leads directly to a section of a page? or to one of numeras Hashtag Pages in a single HTML page? If I have 4 or 5 different hashtag link section pages , consolidated into one HTML Page, no chance to get one of the Hashtag Pages to appear as a search result? like, if under one Single Page Travel Guide I have two essential sections: #Attractions #Visa no chance to direct search queries for Visa directly to the Hashtag Link Section of #Visa? Thanks for any help
Intermediate & Advanced SEO | | Muhammad_Jabali0 -
Duplicate on page content - Product descriptions - Should I Meta NOINDEX?
Hi, Our e-commerce store has a lot of product descriptions duplicated - Some of them are default manufacturer descriptions, some are descriptions because the colour of the product varies - so essentially the same product, just different colour. It is going to take a lot of man hours to get the unique content in place - would a Meta No INDEX on the dupe pages be ok for the moment and then I can lift that once we have unique content in place? I can't 301 or canonicalize these pages, as they are actually individual products in their own right, just dupe descriptions. Thanks, Ben
Intermediate & Advanced SEO | | bjs20101 -
Optimising a page for multiple keywords
I remember reading a question a while back about seo for a page targetting multiple keywords but I'm blowed if I can find it now.... I have a page which is optimised for one phrase and want to add 5-6 phrases/keywords... obviously I can't stuff the all the keywords in the page title or the header 1 tag. So I have written the content to mention the other keywords trouble is not wanting to compromise the quality of the page so of the keywords/phrases I have only been able to use once in the content. I assumed as the phrases are all on the same topic/area that this should not really matter. Apart from link building with the correct anchor text is there anything else I should be doing? The other option is to create custom pages for the keyword but again I am not keen on this idea.... Any suggestions?
Intermediate & Advanced SEO | | JohnW-UK0 -
Would the use of
Hi, I am wondering on you through relevant to SEO in the following situation. I have a "travel" website and obvisouls as part of that I have a whole list of desitinations. So I have a drop down in my page navigation, which lists all my desitinations. At the moment I see have 2 main options to display the lists as follows: 1/. Perfect Anchors, but not good for usability - IE repeating the word "holiday in a list of 100 destinations, looks spammy for one, and when the headline says "Holiday Destinations", then from a use perspective its pretty pointless and takes away from navigation rather than improves it".
Intermediate & Advanced SEO | | James77
New York Holidays
Las Vegas Holidays 2/. Non Perfect Anchors - But better for usability
New York
Las Vegas So I am thinking - would the use of the title attribute provide a perfect solution?? Or am I wasting my time with this and it is just pointless considering it as an option. EG - what I had in mind was:
3/. Ideal Solution for both SEO and usability??
New York
Las Vegas Thanks for you help in advance.0