Mobi sites and sitemaps
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Wordpress Blog Integrated into eCommerce site - Should we use one xml sitemap or two?
Hi guys, I wonder whether you can help me with a couple of SEO queries: So we have an ecommerce website (www.exampleecommercesite.com) with its own xml sitemap, which we have submitted to the Google Webmasters Console. However, recently we decided to add a blog to our site for SEO purposes. The blog is on a subdomain of the site such as: blog.exampleecommercesite.com (We wanted to have it as www.exampleecommercesite.com/blog but our server made it very difficult and it wasn't technically possible at the time) 1. Should we add the blog.exampleecommercesite.com as a separate property in the Google Webmaster tools? 2. Should we create a separate xml sitemap for the blog content or are there more benefits in terms of SEO if we have one sitemap for the blog and the ecommerce site? If appreciate your opinions on the topic! Thank you and have a good start of the week!
Algorithm Updates | | Firebox0 -
Condensing content for web site redesign
We're working on a redesign and are wondering if we should condense some of the content (as recommended by an agency), and if so, how that will affect our organic efforts. Currently a few topics have individual pages for each section, such as (1) Overview (2) Symptoms and (3) Treatment. For reference, the site has a similar structure to http://www.webmd.com/heart-disease/guide/heart-disease-overview-fact. Our agency has sent us over mock-ups which show these topics being condensed into one and using a script/AJAX to display only the content that is clicked on. Knowing this, if we were to choose this option, that would result in us having to implement redirects because only one page would exist, instead of all three. Can anyone provide insight into whether we should keep the topic structure as is, or if we should take the agency's advice and merge all the topic content? *Note: The reason the agency is pushing for the merging option is because they say it helps with page load time. Thank you in advance for any insight! Tcd5Wo1.jpg
Algorithm Updates | | ATShock1 -
Optimized site-wide internal links in footer - a problem?
Hello all - I am looking at a website with 8 heavily keyword optimized site-wide links in the footer. Yes, there are only 8 but it looks a bit spammy and I'm tempted to remove them. I imagine there's some possibility of a Google penalty too? What would your advice be? Thanks, Luke
Algorithm Updates | | McTaggart0 -
Post penguin & panda update. what would be a good seo strategies for brand new sites
Hi there. I have the luxury of launching a few sites after the penguin and panda updates, so I can start from scratch and hopefully do it right. I will get SEO companies to help me with this so i just want to ask for advices on what would be a good strategies for a brand new site. my understand of the new updates is this content and user experience is important, like how long they spend, how many pages etc social media is important. we intent to engage FB and twitter alot. in New Zealand, not too many people use google+ so we will probbaly just concentrate on the first two hopefully we will try to get people to share our website via social media, apparent that is important should only concentrate on high quality backlinks with a good diverse set of alt tags, but concentrate on branding rather than keywords. Am i correct to say that so far? if that is the principle, what would be the strategy to implement these goals? Links to any articles would also be great please. Love learning. i just want to do this right and hopefully try to future proof the sites against updates as possible. i guess quality content and links will most likely to be safe. Thank you for your help.
Algorithm Updates | | btrinh0 -
Why do in-site search result pages rank better than my product pages?
Maybe this is a common SERP for a generic product type but I'm seeing it a lot more often. Here is an example SERP "rolling stools". The top 4 results are dynamic in-site search pages from Sears, ebay and Amazon (among others). I understand their influence and authority but why would a search return a dynamic in-site SERP instead of a solid product page. A better question would be - How do I get my in-site SERPs to rank or how do I get my client's page to rise above the #5 spot is currently ranks at? Thanks
Algorithm Updates | | BenRWoodard0 -
Are xml sitemaps a thing of the past?
We had an internal debate about the importance of having a sitemap.xml on your website. Basically, there is Google documentation that indicates a sitemap.xml is due diligence: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=156184 And other authoritative forums, blogposts, etc. which indicate that sitemap creation and maintenance is a waste of your time, e.g. http://webmasters.stackexchange.com/questions/4803/the-sitemap-paradox/ A bigger question is: Are there cases in which not having a sitemap.xml actually became detrimental or risky? Thanks in advance!
Algorithm Updates | | HZseo0 -
Ranking well for main key terms but site traffic has dropped sharply?
Hello All, Just a quick question. Since the penguin update our site www.caravanguard.co.uk has seen some pretty fluctuating movement in Google, many of our key terms dropped over night, but over the last few weeks they have slowly started to move back up the rankings. The bizarre thing is despite the recover in rankings our unique traffic has taken a fairly large whack in numbers. Seasonality? Weather? ( it's been nice in the UK for a change) I can only assume the longer tail terms are taking more time to recover. I have tried to look into our back link profile and have noticed a little too much in terms concise keyword targeting, How do you go about changing these terms and removing the really bad links (struggling to identify the worst cases) on totally irrelevant sites or poor directories. Put in place before I started here 🐵 Any help truly appreciated. Regards Tim
Algorithm Updates | | TimHolmes0 -
Site Usage Statistics and organic ranking
I'm not sure if anyone has tested this properly but i'm begining to suspect that google is using site usage statistics as a site quality guide and ultimately as a ranking variable. The this what i've seen so far on one of my sites (site A) Week 1= bounce rate (83.88%), Avg time on site (0:0:57), Pages/visit (1.28) no changes made to the site apart from the usual link building. Week 2: Traffic drops by 30%, Keywords generating traffic drops by 39%. Bounce rate (87.25%), Avg time on site (0:0:43), pages/visit (1.21). I replaced all affiliate links on my homepage to internal pages where the chunk of the content is and did a reconsideration request. Week 3: Traffic goes up by 30%, keywords generating traffic goes up by 65%, Bounce rate (30.41%), Avg time on site (0:3:02), Pages/visit (3.74). This is not the most scientific test but surely google must be using these variables and a ranking factor? Anyone seen something along these lines or have thoughts on it?
Algorithm Updates | | clickangel0