Google Places have been entirely replaced by new Google+
-
Read this!
http://www.nydailynews.com/news/national/review-google-adds-zagat-reviews-local-article-1.1086985
- Any ideas?
- How's your Google+ circle look like?
- What will happened to our SEO ranking?
- IS Rogger MOZ is ready for that change?
- What about SEOmoz will give us some Local/Pages/Google+ tools?
-
I also think it's a strategic way for Google to push G+ when there's been a significant drop off of engagement. People sign up but don't use it often/regularly (I mean, most people) so this is a good way to give rationale and expand beyond the original "Facebook killer" assumption.
-
The new indexing may be a huge advantage for local-oriented businesses over national online-only competitors that might have stronger link profiles/SEO but no local presence.
Facebook-type, regularly updated Google+ local pages that are well optimized might end up dominating local SERP.
-
I think this change has been coming for a long time. When you think about this, when you want to market something locally, focusing on a social aspect could be really helpful to gain more customers. When you look at a new local page, you can see the local "buzz" of what the page's circle is saying; for example, a restaurant:
"There is a friendly atmostphere"
"excellent Servers"
"Clean, fast food"
I think the whole social aspect can really make local advertizing much more effective.
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