Footer Links Good or bad?
-
Hi
Can anyone answer this question confidently, I know Google is moving away from lots of links within the footer. However we specialise in websites for the travel industry and having a link to all the areas at the footer can be quite handy. Our websites complete this automatically.
Here is an example where due to design of the site the links don't quite fit well, so we need to change anyway. But before completing the work I wondered if there was a better way to do this.
http://www.dreamvillasitaly.com/
Many thanks
Andy
-
There's absolutely nothing wrong with footer links per se. It's just the fact that it's an inconspicuous part of the site, so SEOs have thought it was an easy place to sneak in some good links.
One example that I have (I won't dive into the details too much), is a competing SEO company in my local. He has the most SEO-friendly name you can could imagine, and he tosses his SEO-friendly/anchor text-rich name into the footer of all the sites that he works on. His link profile consists of almost all blog comments and these footer links. He ranks super high for 'SEO big name city', when there are clearly much, much more authoritative sites that should be showing up ahead of him.
So you definitely can't say that search engines are discarding the value of footer links.
-
Hi Greg,
Thanks for the update, can you point me in the right direction for creating the javascript drop down menu.
Thanks
Andy
-
Hi Andrew,
These days I see relatively little benefit from a SEO perspective of footer links.
However, they can be very valuable from a user experience point-of-view. If you think that your visitors will find this section of your site useful to navigate to relevant areas of your site that they might be interested in then I would be in favour of using such an approach.
-
Hi Andy,
I don't think there's anything wrong with having a deep footer with useful links to pages within your site, as long as they are there for the benefit of your visitors. With your example, I would personally look to move those links in to your main content area on the homepage, perhaps with a CSS/Javascript map of Italy that shows all the town locations as clickable links? That way you're still including those links from your homepage but in a more useful manner for the user.
Then if you wanted to keep the links on your inner content pages too, you could simply have a location dropdown box in your sidebar with the listings and a 'Go' button or similar.
My personal preference would probably be to just keep them to the map setup on the homepage, then perhaps introduce regional content pages with enlarged sections of the main map, so South Italy, North Italy, etc, etc.
Hope that helps in some way.
Greg
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL & Link Hierarchy - juice flow direction from backlinks?
Our site is very regional, so we focus all of our seo efforts on each of these region landing pages. For Example: domain.com/toys/us/ca/san-francisco We added an informational page (ex. reviews) and gave it a url like this: domain.com/toys/us/ca/san-francisco/reviews Question: Will external backlinks to domain.com/toys/.../reviews provide any link juice value to it's hierarchical parent page: domain.com/toys/us/ca/san-francisco?
Web Design | | 42Floors0 -
Infinite Scroll and SEO - Is it enough to only link to the previous and next page in the pagination?
Hi all, We are implementing an eCommerce site where the results pages of the products will be visibile on one page (always loading new products when you scroll down the page). Now, I have read that the Google spiders cannot "load" new products scrolling down the page, hence the spider only sees the first few products of the results page. Our developer wants to implement a system where a users sees the first products on example.com/products Then scrolling down, he will see new products with the URL changing to example.com/page/2 and so on. Is it enough that we add a pagination link that goes from example.com/products to example.com/page/2 Then another link that goes from example.com/page/2 to example.com/page/3 and so on, so the Google spider can make his way through all the pages? Or is that too much deep linking and the spider wouldn't even crawl all the results pages? Any recommendations how to go about this? Many thanks in advance!
Web Design | | Gabriele_Layoutweb0 -
Question #2: All of my INTERNAL links in OSE are being indexed from http://www.e.com/default.asp, and all my EXTERNAL links are linked to http://www.e.com/ am I getting a fraction of the link juice because of that?????
Hey guys, sorry for the really long question, but it appears that I am losing between 50 and 75 % of my link juice to my internal pages. In OSE all main category links (left sidebar) are being indexed from the URL that includes default.asp, even though NONE of my external links include that: http://www.opensiteexplorer.org/links?site=http%3A%2F%2Fwww.uncommonthread.com%2FSulky-Thread-s%2F78.htm If you check the PA for http://www.uncommonthread.com/: http://www.opensiteexplorer.org/links?site=http%3A%2F%2Fwww.uncommonthread.com%2F You see that it is practically double the PA of http://www.uncommonthread.com/default.asp: http://www.opensiteexplorer.org/links?site=http%3A%2F%2Fwww.uncommonthread.com%2FDefault.asp **Also, non of my internal menu links are being indexed. ** Look at the menu on this page: http://www.uncommonthread.com/Sulky-Thread-s/78.htm and then look at the OSE information here for the "invisible thread" item from the menu on the page above^^^: http://www.opensiteexplorer.org/links?site=http%3A%2F%2Fwww.uncommonthread.com%2FSulky-monofilament-s%2F54.htm Thanks SOOO much! Pre-thumbs and thanks to anyone that can lend me a seconds worth of advice! Thanks again for your time, Tyler A.
Web Design | | TylerAbernethy0 -
Nav / Sitemap Question. Using a "services" page vs just linking directly to individual service page?
Okay, so our company offers video production, web design, and web marketing services. While we do offer these services individually, our goal is to get our clients to integrate these services together. Our nav is currently like so : home - about - video - web design - web marketing - blog - contact Now I've seen businesses and agencies also use a nav with a "services" button instead of listing out their service offerings (if they have more than 1, like us). The services button usually links to a category page or has a drop down with links to the company's individual services. I'm wondering if there is any benefit to having a main services page like this and linking to the individual pages off of it (video ,web design, marketing, etc). Or if we should just keep it the way we have it now (since we've already got some page authority on the individual service pages). I know this may not be the most important aspect of our site and we may be over-thinking it but any thoughts/ideas would be greatly appreciated, thanks!
Web Design | | RenderPerfect0 -
To link or not to link | Do Follow or No Follow?
I want to link to an event on a separate ticket website from at least 20 major pages. Is it OK to post a description & title & links on those 20 pages that are the same? (duplicate - but account for less than 5% of total on-page content) Do you Link as Do-Follow or No-Follow? ... and why? Or should I just use their ticket widget and plug that registration form into those 20 pages. (There still is a link - do-Follow, but everything stays on the website) I have been getting a lot of confusing answers as to whether have external links as follow or nofollow. If you know of any RECENT resources about the topic based on evidence rather than opinions that would help a lot.
Web Design | | HMCOE0 -
Footer Links For Web Design Agencies - Bad?
So today Google have updated their Webmaster Guidelines and they have drawn particular attention to their update relating to Link Schemes. http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356 Unless you have had your eyes closed and your fingers in your ears since February then most people are aware of the types of link schemes that the updated is refering to but there is one area that isn't so black and white for me. "Here are a few common examples of unnatural links that violate our guidelines: Widely distributed links in the footers of various sites" We are a design agency and we design and build lots of websites for our clients. It is pretty standard practice for agencies to add a credit to the footer of websites and we pick up a lot of work from people that see a site that they like and click through the footer link to our site. Our footer credit is standard on all of the websites that we create:- Website by Teapot Creative Only the 'Teapot Creative' part of the credit is anchor text so we are only linking using our brand name with no intention of manipulating search results. Is this going to hurt us? or will the fact that we are only linking using our branded term and without any SEO intent keep us in the clear? Thanks.
Web Design | | AdeLewis
Ade.0 -
Google penalty for links opening in new tab?
Our web services provided suggested that Google doesn't like in-text links that open the link in a new tab. Can anyone verify this? We often link to outside credible resources for our audience, though it seems smarter to open in a new tab rather than risk that the person will not navigate back to our site after finding us. Thank you in advance!
Web Design | | jhamlin0 -
Footer Links for Design Shops - Do They Help or Hurt?
I work on SEO for a number of clients at our agency, including our in-house SEO for our own website. I use Open Site Explorer all the time to analyze my competition in the SERPs and try to gain links from this insight. However, I've noticed a number of agencies and design shops that place a link in the footer of websites they've designed and created. For example "Site design by ABC Agency (hyperlinked to the agency's home page). Or I've seen small logos or graphics that link to the designer's site and use the "alt tag" to get stronger anchor text. From a design perspective, I don't care for this, but as a SEO...I can see why. We've designed a number of websites and have more in the pipeline, but have not used this tactic before. It seems like an irrelevant link from a content/user standpoint, however, it seems to work for a lot of agencies and design shops. Any input from the SEOmoz community would be great. Is it a short-lived strategy? Does it help or hurt your link-building and "rapport" with Google, Bing, Yahoo? Thanks everyone.
Web Design | | PHDL0