SEOMOZ of PPC?
-
Hi
The site I'd been following over the years last updated in May, so it's clearly not the authority it once was, I know there's a PPC post here about once a month but I was wondering where do the PPC brigade spend most of their time? My work is 50/50 atm but was once much more PPC focused, is there an SEOMOZ equiv. in the Paid Search world?
-
Whilst I know you said you aren't looking for software, others who find this thread might be, so for them, there's a tool I recently saw tweeted about which, on face value, appears to be an "SEOmoz of PPC" (of sorts).
I wouldn't normally post about a tool I haven't tried, but it's been put together by a respected agency, Forward, so has potential to be really rather good. Would love to know if anyone has given it a try.
-
Here's a few in no particular order:
-
Sorry, I meant I was looking for an up to date, frequently updated blog, not software.
-
I doubt the SEOMOZ crew is looking to jump into the already crowded PPC management field.
If you're looking for something to help you manage PPC, try Clickable, CurnchBase or Logic 361. Some of them have tools that overlap with SEOMOZ but they're all focused more on SEM/PPC rather than a true SEO tool like Moz.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
PPC CPC Increase after Website Speed Issues Were Addressed
We recently moved our hosting provider over from WPEngine to Site Ground. We increased our page speed scores from D/F to a B this past week. However, we noticed an increase in our PPC cost per click due to the website speed being slower... we cannot figure out why this would happen. Has anyone else experienced something similar? A PPC landing page we have is---> https://www.medicarefaq.com/medigap/plan-a/
Paid Search Marketing | | LindsayE0 -
How to Find Competitor PPC Keywords ?
Can anyone suggest best way to find all PPC keywords of a competitor. Any tool recommendation ?
Paid Search Marketing | | singhmahendra0 -
PPC for Luxury Goods Website
Hi Mozzers, I am starting a PPC campaign for a website that sells high-end products. The search volume for the generics is very high but I think the conversion rate on those will be quite low given the price of the products. Does anyone have any experience in doing PPC for high-end retailers and what type of keyword I should be bidding on? Thanks!
Paid Search Marketing | | KarlBantleman0 -
PPC question for the experts
I know this is paid search but since Moz had a section for it, I thought it would be ok to ask. 🙂 According to: http://support.google.com/adwords/answer/2497836?hl=en Broad match modifier +tennis +shoes Ads may show on searches for tennis shoes
Paid Search Marketing | | MattAntonino
buy tennis shoes
best shoes for tennis Ads won't show on searches for running shoes
tennis sneakers I'm using (for a client) +wedding +photographer. It should show on wedding photographer hire a wedding photographer best wedding photographer in dallas It should not show on photographer in Dallas become a photographer dallas pictures But it is. Why would this happen? Isn't that exactly what it says it won't show up on? Also, Google writes: Don't leave space between the plus sign (+) prefix and the word you're modifying! •Correct: +leather +shoes
•Incorrect: + leather + shoes
•Incorrect: +leather+shoes Yet the client was told by Google the opposite. "I spoke with Google and they confirmed that the space after the plus and before wedding (“+ wedding”) would notrequire “wedding” to show up." How on Earth does this reconcile or make ANY sense? ETA: This is fairly clear to me: Be sure there are no spaces between the + and modified words, but do leave spaces between words. The right way to do it: +formal +shoes. The wrong way to do it: +formal+shoes. http://www.google.com/ads/innovations/bmm.html0 -
Best UK PPC management company
I'm looking to outsource my PPC management and would love some feedback on which companies are worth paying for this service? I'm worried as there are so many cold calling scam artists out there and I want to choose the best company for the job. I have been considering "Adrac" as they only charge when they save you money! Sounds too good to be true so I'm automatically sceptical. Can anyone vouch for Adrac or suggest a better/different company?
Paid Search Marketing | | niallfred0 -
Is ppc becoming more influential than organic search with consumers?
Simply put, are consumers clicking on ppc in lieu of organic search. In the past, people use to say that ppc accounted between 30-40% of traffic with organic accounting for majority of activity. My question is whether those numbers have changed, and if so, where are we now? A friend in Boston in does SEO, remarked that many of her 'sophisticated' friends didn't know the difference between ppc and organic. Seems odd, but with the move to place ppc results from the right hand sidebar to the top left hand column, certainly gives it more presence and makes the separation between ppc vs. organic less distinct. I certainly understand the value of doing both, but depending on the answer, it begs the question... is the expense of moving up a position or two in organic worth the effort and monies, if ppc is becoming the dominant raffic tdriver? Anybody have any recent statistics on ppc vs. organic? Thanks.
Paid Search Marketing | | ahw0 -
PPC Question
After watching today's excellent WBF by Brian on Adwords, I still have a question. At one point do you believe a PPC keyword or adgroup has enough data to make a decision. Brian mentioned 30,000 impressions. I've heard 200 clicks. Is there a concensus or set of rules anyone could recommend as a guideline. I do PPC but it's not a daily focus, and find myself vacillating, and frankly, probably wasting time and money by not having a more defined approach to PPC.
Paid Search Marketing | | DenverKelly0