How do can I compete with 60-80 Domain Authority?
-
As the title says, how can I compete with competitors that have a domain authority of 60-80? (Only around 2-3 major competitors) However I would like to compete with them.
Is anyone else in this situation? What did you do? I've read a lot about building backlinks etc etc but surely theres more to it.
I've got to rank 1500+ subcategories for my niche and it's nearly impossible to do so.
Thanks to all who reply!
-
It's certainly possible. I've some sites where the DA is nearly double that of anyone else in the category but they're barely on the first page. The thing to remember about the SEOMoz numbers is that they are a diagnostic, but not based on anything 'real' when it comes to what Google is going to do. This means that you shouldn't treat them as an end all be all indicator of what's possible with a web site or not. I've since deleted the campaign but I remember one case where the site I was working on had a DA of 65 and the number 1 result had a DA of 15.
-
-
From your question you mentioned 2 or 3 competitors which means that you should still be able to achieve a first page position for the keywords you're targeting but perhaps not the top 3. In that case it comes down not only to optimization and link building; Is your site as useful as theirs?
A question I very rarely hear people asking in the SEO field is "I want to compete with someone for certain keywords, but is my business worth being ahead of the competition at this point?"
As well as content might be written, the moment you enter the e-commerce side of SEO the prices, delivery model/costs company reputation etc come into play a lot more than in the service industry. Especially if the product you're selling is the same one your competitor is selling. How many different ways can you describe a product?
My point here is the better the business model you are following the more likely people are to use your site than your competitors and in time you'll beat them in the SERPs. You should still put effort into generating content and building links but it will be easier if user experience on your site outclasses that of your competitors.
Hope this helped
-
Let's back up here.
You have a direct competitor with 60ish DA. Is that competitor a direct competitor (like Oreck and Bissel) or an indirect competitor (Bob's TVs vs Sears)?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Niche sites migration into one authority site
I have multiple websites within the health niche. All 3 sites are about different topics: protein powder, superfoods, and sustainable products. I am thinking about migrating those 3 sites into 1 big site, to establish more authority and for branding purposes. But since those domains are exact match domains, and those exact keywords are pretty high volume, I'm not sure if it's a good idea. Will this be a good idea from a traffic/conversion/seo standpoint? Or should I make a header on top where people can 'switch' between those 3 sites? Or just leave them seperate?
Branding | | mrdjdevil0 -
Is it OK to choose a Domain Name with Brand-name followed by keyword?
My client has a website (brandname.co.in) The website is popular in India (we show up 1st in SERP for our brand name as the search query in Google India) but results are different in Google US, Actually we are not even in the top 10 results in the US version of Google SERP. The Domain name (brandname**.com**) is already taken by another person and he isn't using the domain but expects around $100000 for selling the domain. So we are only left with the option of buying another domain name. My client provides business intelligence consulting services/solutions. What I would like to know is can I recommend buying (brandname-bianalytics.com)? Would this be treated as keyword stuffing? Is there a possibility that my website be penalized by EDM algorithm updates for my primary keyword(bi analytics)? Please advise.
Branding | | PaulineRose0 -
Long Exact Match Domain, or short "Brand" domain?
I've searched and found a lot of discussion regarding the benefits of using Exact Match Domains, however I'm still unsure of what is a "too long" domain to make it not user friendly. I'm working on a new web application that help users design their own <product>. </product> Let's say that the product would be canvas paintings as an example. Would you choose the domain www.designcanvaspaintings.com if it was available? Or would you rather create a "brand" like paintify.com that is shorter and has a more "brand" feeling to it.
Branding | | marcuslind0 -
Can we use SEOMOZ to get insights/data on the members of a twitter list?
It would be so useful if we could get insights into the members of a twitter list in the same way we can get statistics on the people we search through the "search twitter bio" options (following/followers/RTs/Social Authority/etc). This is possible through the twitter api but it limits to 20 list member which is useless. Anyone know of a solution? Thanks!
Branding | | VGRRI0 -
Can I pick your brains for how to impliment this bit of #RCS?
I'm looking to do a bit of #RCS so I thought we would sponsor an animal from the Woodstock Farm and Animal Sanctuary, which is less than a mile down the road from our business. Here's the sponsorship page. http://woodstocksanctuary.org/join/sponsor-an-animal/ I figure we can post pictures of the animal, blog about it's story and what it's up to that month, and people will find it interesting. The real meat of this will be getting more 'likes' perhaps, or more social shares, maybe? I'm not exactly sure what to do here. Should we do something like: the person who shares/tweets our story the most will get an animal sponsorship in his /her name? Or for every new 250 likes we'll sponsor one additional animal? If we can get to 1000 Facebook likes we'll do "The Sanctuary Seven" where we'll sponsor one of each animal? (you can see that info on the page as well). I just don't feel inspired in the area of how to best implement this. Any ideas? We do already have 516 Facebook likes: https://www.facebook.com/StadriEmblems
Branding | | UnderRugSwept
Our Website: http://www.stadriemblems.com/ I'm excited to hear from all the marketing geniuses I know are members here!0 -
Blog - separate domain or current website?
I have created a business blog purely to gain higher rankings for particular keywords which then has links pointing to the product that I am trying to sell. My question... Is it better to have this blog hosted on the same domain or shall I move it to a separate domain which will help with backlinks? Any advice would be appreciated?
Branding | | petewinter0 -
Switching to a .travel domain - (recommendations and suggestions)
Hi, I am looking for an expert advise in terms of domain switching. I am in charge of a little colombian travel agency page "www.brandname.com" and i am thinking about switching to a .travel domain we purchased month ago. - "brandname.travel" I would like to share some thoughts and would appreciate any comment, suggestions or recommendations. "brandname.travel" url is shorter and more travel related I also think it is easier to remember than "www.brandname.com" we often use "brandname" in communications rather than "brandname travel" url within our site would be shorter i expect google to give more weight to .travel domains we also 301 redirect "brandname.travel" to "www.brandnametravel.com" Risks: we would loose positioning (for some important keywords we have top positions) less conversion less traffic customer not aware of .travel domains Question? how long does a recovery take? currently we 301 redirect "brandname".travel to www.brandname.com would this help repositioning our page? If we do this, when? Low search periods? -How strong do see a .travel domain compared to a non .travel domain? Any help is greatly appreciated
Branding | | cuchuco0 -
Will the word arse in a domain name cause a problem
I have a customer that wants to use the domain name cooksarse.com, what my concern is that the word arse may cause him problems with search engines, even get flaged as Adult content, or family filters. The site is a fun social site and nothing about it you couyld not talk about in church except the name of the site and domain. "cooks arse" am i being overly concerned or could this be a problem
Branding | | AlanMosley0