Domain redirect

[VanadiumInteractive]

Recently we launched a site under a new domain, the site is doing well under the URL. Client calls me today and would like to have another domain he owns point to the new site. The domain he has has no history and no content. He is under the impression that people are looking for him by typing in www.domainxyz.com. I attempted to explain otherwise to him, but I lost. Question, what are the drawbacks of taking this domin and doing a perm redirect via . Httpaccess file?

[VanadiumInteractive]

Thank you both for getting back to me.

[Marcus_Miller]

As David said, as long as the redirect is done properly with a HTTP 301 permanent redirection to the main (existing) address then there will be no implication or penalty from doing this.

To be super compliant you could always set the preferred domain in Google webmaster tools as well.

Clients eh!

[Razorfish]

Hello,

I would say that if he is trying to capture people who are directly typing in the alternative domain it would be beneficial to redirect to the new website. If it is a new domain that has no history or content there will be no negative impact/risks redirecting it to the new website, just make sure you do a 301 redirect done via Htaccess and confirm it's not a 302.

David