On Page Optimization
-
Hey its question time for me today.....lol,
I an using the SEOmoz On Page Optimization Tool and so far I have optimized my home page for one term"web design edinburgh" started at an F now its an A (Good Boy!)
So I wasn wondering what poeples views were on the best way to do this? What I was thinking about doing was optimizing my site for 1 main Keyword/ Phrase per page.
For instance Home Page - Keyphrase - "web design edinburgh"
Web Design Page - "Web Development" not sure to make it" web development" or "web development edinburgh"
SEO page - "Search Engine Optimisation" and so on........
So I would end up with a potential of say 6 landing pages each optimised for a certain keyword/phrase!
Is this a good idea, or is there a better method I could employ?
Thanks for sharing again.
Kind Regards,
Craig
Fenton IT
-
Thanks Pat,
Its always a tough gig making the sense of the content whilst trying to sensibly input the keywords.lol
Craig
-
Hi Craig,
You should also do some research on the keywords that you are trying to rank for. For example, you are going to try to rank for the keyword "web development" this is going to be pretty tough since it is a super competitive keyword where a lot of websites have a very high domain and page authority already. You might want to try to check out a keyword that is a little more targeted, you will have a much better chance at ranking well and your CTR will be much higher!
But yes you have the right idea. Target a certain keyword for each page, maybe a second if it makes sense and go from there.
Pat
-
Craig,
From what I hear, each page should have 1 goal. So if you optimize each page for those one or two key terms then you should be good.
I would definitely include a "location" term within your keywords. Try different ways to mix it up...
"Web design Edinburgh" - "Edinburh Web designer" - "Web design in Edinburgh"
The difficulty comes when writing out your page copy without repeating yourself or saying "Web design Edinburgh" without it looking spammy.
Best of luck,
Cy
-
Hi Craig,
I would definitely recommend this method.
It is much better to have a wide spread of keywords within your website, because if two pages use the same keyword then they will be competing with one another for ranking, and this is not what you want.
Optimise the titles and the content around one or two major keywords; for example, 'Web Development Edinburgh' (it doesn't hurt to add Edinburgh here as you will also be optimising for Web Development as a short tail keyword anyway.
Hope this helps.
Matt.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it worth creating a page for misspelled keywords?
I had thought the answer to this was no with the way Google search corrects mispellings. But in Google webmaster tools queries for a page I see the page ranking for a misspelled keyword. And looking at Key Word Finder it tells me the search volume for that keyword is high. But, when I search for the keyword myself it Google it auto corrects the results to the correct spelling. Is it worth creating a page for misspelled keywords?
Keyword Research | | Azam_Khan0 -
Changing Targeted Keywords on Landing Page
So we have a landing page that is ranking for a few of our targeted keywords but we are thinking about splitting the page into two and moving some of the content onto its own page. Our page at the moment has allot of content for keyword A and a little bit for keyword B, we are ranking for quite a few search terms around keyword A and a couple (but allot less) around keyword B, so we want to create a new page with content for keyword B ...hopefully that makes sense... So my question is are there any best practices around this sort of thing? We obviously dont want to negatively affect the rankings we are already gaining for keyword A and I'm worried that moving content around will do that. Thanks!
Keyword Research | | O2C0 -
Wrong page ranking for keyword.
I have a page i'm trying to rank for certain keywords around "emergency vet clinic" the page is domain.com/emergency-vet-care but my home page is the one that is ranking better and better. How can I get the other page to rank for e.g. "emergency vet care" , "emergency animal care" and the main page to rank for just regular vet care? My on page looks pretty good. I've also taken out most references to emergency care on the main home page except for the one link to it. Thanks
Keyword Research | | swagseo0 -
Precise or longer title for service page?
i am a little confused as to how should i create my META TITLE and on page h1 title
Keyword Research | | sagive
for a service page... Say that page offers "web marketing" service... i know or think i know that precise title ranks higher
on the search results but its less appealing Meta title example:
web marketing | company name On page title:
Web marketing Now, the more compelling title would be of-course longer but less focused 1. Do you think i can test it without hurting my positions permanently?
i have query (i see the stats on Google webmaster tools) that
i get 20,000 views monthly but only 1% clicks... 2. how would you build a title for such a page (meta and onpage)? Would really appreciate your professional view Best regards, Sagive SEO.0 -
On Page OPtimisation Query
6 weeks ago, we attempted to improve the on page optimisation for the following keyword 'wedding venues ''edited''' on the following page: ''edited'' I just checked when the page was last crawled by google by checking the cache date in the SERPs which is the 27th of May 201?. We have been tracking the keyword 'wedding venues ''edited''' with the moz keyword ranking tool for the last little while and we've seen no real improvement, in fact we've dropped back a bit in the SERPs to 53rd (Moz says 'Not in top 50', it was 53rd when i last manually checked). I understand that we have to be building links to our site, but i still hoped we would be doing better than this for this keyword with the work we've done does anyone have any advice on how we can improve? Have we over optimised? We would really appreciate any help!
Keyword Research | | jennie.evans0 -
Is there a way to identify the phrases and pages involved in your URLS receiving search visits?
Our client seems to get 20 - 30 visits a month to pages which people arrived on via a search, without visiting home page and navigating there. Is there a way we can identify both the phrases the person used to arrive at the page, and the page itself? The graph is tantalizing, but without deeper insight into what the phrases and pages were, we can't focus on the phrases in question. And we'd like to do this, because the phrase may represent potential long tail phrases we could use. Thanks! Eric.
Keyword Research | | eric_gossamar0 -
Looking for 4 keywords for site home page
Hello, I am helping out Bentinho Massaro, a spiritual figure from Holland, for free since he is such a good guy. I want to give him 3 to 4 keywords for his home page title tag. That's all he has time for. site: www.free-awareness.com The only things I can find so far that I think will fit are: Spiritual Awakening Bentinho Massaro The reason for #2 is that he is getting more and more famous. Any help you can come with to give him 4 options would be great. Thanks!
Keyword Research | | BobGW0 -
Google Keyword tool data + No. 1 Serp rank =/= to taffic on landing page
So a keyword we are targeting "painted bedroom furniture" google keyword tool says gets 480 exact local searches (and 880 broad), and in the same local google we have ranked 1st for months (and currently we are 2nd and 3rd too), but looking at the google analytics that landing page has only gotten 78 unique page views from searches and only 21 from "painted bedroom furniture" . (the 2nd link gets 12 page views and the 3rd gets none, from that keyword) Now for me that does not make sense! For other keyword which we rank No.1 the keyword data and analytics generally match/make sense. Is there something I'm missing?
Keyword Research | | eunaneunan0