Advice on Getting this site ranking?
-
Hi there
I'm looking to optimise this site for SEO -> Gets about 3,000 visits per day but all from branded searches. Gets virtually no 'keyword searches'
It's just a landing page at the moment. Would you recommend I integrate a blog with it, so we can start targeting more long tail keywords (free football game etc)
Any thoughts/advice appreciated
Thanks
Howard
-
Putting a blog or other content on your website that is marketing focused to complement the content that is primarily meant for your business or customers is a good idea. This type of content allows one to drive new traffic, to get links in, or to get social shares.
It would be good to keep it on the same domain and to use subfolders. Like footballgames.com/blog or footballgames.com/articles.
But you do have to avoid stuff that might make your blog appear manipulative for SEO purposes. Try to link across intelligently from your blog to your business content and vise versa. Don't have anchor text rich links on every page of your blog linking over to the business pages. Optimize the blog to be helpful to visitors not just for the benefit of the crawler. A blog should try to entertain, educate, and build trust with your audience so that one can improving the site's browse rate and get people to look at more pages.
Hope this helps.
-
I would look at ways that you can create some great content that will enrich your current site, from what you have put there appears to be a lot of scope. You need to think about how you can gain links in order to be able to increase your ranking for targeted keywords. I would definitely think about your idea of a blog and invite guest posts/ reviews from current users of your free football game or even better industry authorities (well known gamers/reviewers). This will help increase interaction on your website and this will lead to increased traffic and more links. Think about incorporating how-to guides which can be both written and video based recording actions from game play etc. I would also concentrate on building up your social presence and make sure you look at building relationships with social influencers such as well- known game reviewers/gaming sites and publications. Building these relationships will help increase your exposure as you can make them aware of any new content on the site you are now doing SEO for and this in turn will lead to them pushing it to their followers which will again increase traffic and links will come. As we all know these links will increase your sites authority in the eyes of the search engines and you will gain ranking and search visits from none branded keywords. Hope this helps!!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Search engine keyword rank - easiest way to check the keywords that rank across website
What is the best keyword ranking tool you have used? I have used various tools by which I am expected to identify and input the keyword I want to track... However, recently I was introduced to Searchmetrics, which I think automatically pulls in the keywords a website ranks for, without the need for manual input from the SEO (I haven't used this tool yet, so apologies if I am incorrect!). Do any other rank trackers work like this? Thanks, Luke
Intermediate & Advanced SEO | | McTaggart1 -
Google favoring old site over new site...
Hi, I started a new site for a client: www.berenjifamilylaw.com. His old site: www.bestfamilylawattorney.com was too loaded up with bad links. Here's the weird part: when you Google: "Los Angeles divorce lawyer" you see the old site come up on the 21st page, but Google doesn't even show the new site (even though it is indexed). It's been about 2 weeks now and no change. Has anyone experienced something like this? If so, what did you do (if anything). Also, I did NOT do a 301 redirect from old to new b/c of spammy links. Thanks.
Intermediate & Advanced SEO | | mrodriguez14400 -
Linking from a corporate site to a brand site.
Is there an SEO impact to a large corporation linking from a corporate and/or a divisional site to a specific brand site with it's own top level domain? We would like to keep the traffic coming, but not if it will be seen as a black hat tactic. My guess is that Google will be smart enough to see that the corporation owns the brand and at least not penalize us, but I am wondering if anyone else has this experience? Google Analytics is calling it self-referral.
Intermediate & Advanced SEO | | mrbobland0 -
Baffled why my site is not improving in rankings.
Site shows up in the Map results when ever Google shows them. But for all other organic terms site ranks way back. Have lots of unique content and one page grade of an A. The site is http://alexpadillabailbonds.com The main page is optimized for "sacramento bail bonds" with a Moz grade of A yet its not included in the search results. It was before. Any insight from any one will greatly help. Thanks.
Intermediate & Advanced SEO | | andreyzolnikov0 -
Severe health issues are found on your site. - Check site health (GWT)
Hi, We run a Magento website - When i log in to Google Webmaster Tools, I am getting this message: Severe health issues are found on your site. - <a class="GNHMM2RBFH">Check site health
Intermediate & Advanced SEO | | bjs2010
</a>Is robots.txt blocking important pages? Some important page is blocked by robots.txt. Now, this is the weird part - the page being blocked is the admin page of magento - under
www.domain.com/index.php/admin/etc..... Now, this message just wont go away - its been there for days now - so why does Google think this is an "important page"? It doesnt normally complain if you block other parts of the site ?? Any ideas? THanks0 -
Widespread Ranking Drops for Strong, White Hat sites
Hi Moz, A few of our sites experienced widespread ranking drops across all keywords this morning. Both of these are very strong sites with a high DA (56), moz rank and moz trust above 5. We haven't been doing any black hat SEO, creating spammy links, or paying for links. Is anyone else seeing anything similar or have any ideas as to what type of Algorithm update this might be? We currently rank 67th for our name.
Intermediate & Advanced SEO | | OneClickVentures0 -
Ranking Ranking Factors!
When you look at the keyword analysis, you see the following ranking criteria: - | Page Authority | Page Linking Root Domains | Domain Authority | Root Domain Linking Root Domains | How do you rank the importance of each of these factors from 1-4? For example, PA, PLRD, RDLRD, DA Please explain. How many of these factors do you normally need to get within top 5?
Intermediate & Advanced SEO | | inhouseseo0 -
What is the best strategy to get a company located in one city, but does business in other cities, ranked locally in the other cities as well?
For example: this client is a custom clothier located in Phoenix, but would like to come up in the search engines for Scottsdale, Tucson, Prescott, Chicago, etc., because he travels to those cities and does business there with his custom clothing business. His website is www.artfultailoring.com Right now, he'll come up for custom suits phoenix, custom shirts phoenix az, etc. So how would I get him to come up in the search engines in more locations than just Phoenix?
Intermediate & Advanced SEO | | cgray010