About to launch a new e-commerce site need help with anchor text's
-
Hey guys, I need some advice regarding the keywords I want to target for a new website. The website is e-commerce and is about 60% done but i wanted some advice.
home page - http://www.diamondengagement.com/
For link building purposes I only want to target the domain name for the anchor text "diamond engagement" and "diamondengagement.com"
for internal pages like ....
http://www.diamondengagement.com/engagement-rings/
I want this page to rank for "engagement rings" but that's a very competitive keyword. I was thinking for the first 3 or 4 months I only build links to this page with the domain name again "diamond engagement" and phrase anchor text's using "diamond engagement" than just out right building "engagement rings" or "engagement ring" to start off.
What are your thoughts??
-
I would start slowly building solely "branded links", stay away from anything that could be considered a "money term". Once you have some trust and authority for your brand I think it becomes safe to sprinkle a few "money terms" amongst your links to give Google a pointer. Alternatively don't do any link building and focus on producing quality, relevant content and links will grow naturally - then you don't have to worry at all!
-
Hi Harry,
If you do external link building you should not focus your anchor text on one or two chosen options (such as "diamond engagement"). Since the release of the penguin update, a lot of website have actually been penalized as their link profiles contained anchor texts that were purely their keywords that they want to rank for (looks super dodgy to Google). When building link, switch the anchor text around often to non-keyword ones such "click here" or "click here to access website", "company website" (just general ones).
I believe (not a 100% certain) that I once read that the anchor text with keywords you want to rank for, should be about 30% of the overall anchor texts used in your link profile.
Best of luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The client wants to close the current e-commerce website and open a new one.
The client wants to close the current e-commerce website and open a new one on a completely different engine without losing income. I have no idea how to approach this topic. Old site has over 100 000 pages, and in terms of SEO is quite great - we hit almost every important keyword in our niche but thanks to heavy modifications of source code site become unmaintainable. Content on new shop will be almost 1:1 with old page but: domain will be different (I can't explain to the client that this will damage our core brand). Beacuse of that I'm forcing idea of going with brandname.com/shop domain instead of newshop.com beacuse our main brand is well known to our customers, not as much as old shop but still better than new shop brand. engine and design will be different we will lost almost 30 000 backlinks. budget: only IT. No content and seo tools budget. BONUS: client hired before me some "SEO magician" - now SEO audit score with tools like ahrefs etc. is around 6 - 12% for 100 000 pages on new shop. Great. Does anyone have idea how to approach such task with minimal losses?
Intermediate & Advanced SEO | | meliegree0 -
Google favoring old site over new site...
Hi, I started a new site for a client: www.berenjifamilylaw.com. His old site: www.bestfamilylawattorney.com was too loaded up with bad links. Here's the weird part: when you Google: "Los Angeles divorce lawyer" you see the old site come up on the 21st page, but Google doesn't even show the new site (even though it is indexed). It's been about 2 weeks now and no change. Has anyone experienced something like this? If so, what did you do (if anything). Also, I did NOT do a 301 redirect from old to new b/c of spammy links. Thanks.
Intermediate & Advanced SEO | | mrodriguez14400 -
Keyword research when the site's subject is low volume
Hey guys, what do you do when you planning a new website and doing keyword research for a site when the avg. search volumes are relatively low. We set up run contact centres for UK charities including voice, webchat, sms, email and response fulfillment etc. It seems that people aren't really searching that often for this 'sexy subject'. Average volumes for searches with some intent/qualifier range from between 10-100 monthly searches. What sort of strategies would you adopt in this scenario? Do you optimise for what you can and then make a large focus on other digital marketing tactics such as content marketing, social media, email marketing etc. Thanks for your time guys Leo
Intermediate & Advanced SEO | | Leo_Woodhead0 -
E-commerce worldwide sub domains or folders
Hi Guys, We currently only sell to the UK so its pretty easy to manage our seo etc. However we are building a new site on Trespass.com and will be using magento enterprise. We will be serving the UK, US and the rest of the world. Does anyone here have experience with this? Is it best to have sub domains ie. UK.trespass.com, US.trespass.com? Or folders Trespass.com/uk Trespass.com/de Trespass.com/US Thanks guys
Intermediate & Advanced SEO | | Trespass0 -
Will aggressive use of branded keywords in anchor text attract Penguin’s wrath?
I'm working on a site for a serviced apartment site http://www.alcove.co.in/ which offers apartments in 9 cities in India. Site was ranking in 1st page of Google for “serviced apartment + city” for 7 cities until sometime in Jan 2013. However organic traffic has been gradually falling since sometime in September 2012 (40% fall this month over same period last year). There’s been no sudden fall in traffic which we may link with any Penguin update. There have been no warning messages in Google WMT. Even today the site ranks in 1st page for 3 cities; however ‘Serviced apartments bangalore’ which was the biggest revenue earner, is not ranked in first 5 pages. My questions are whether will aggressive use of branded keywords in anchor text will attract Penguin’s wrath, does Google makes allowance for case when company's name includes keywords. In our case, company name is Alcove Service apartments, could there be some other reason for fall in ranking/traffic? The distribution of anchors (external links, multiple links from same domain are counted) is : percent
Intermediate & Advanced SEO | | anand53
Keywords 34%
brand+keywords 43%
Natural 4%
only brand 11%
URL 7% For the above, Brand = ‘Alcove Service apartments’ or ‘Alcove Serviced apartments’ brand+keywords = various combinations of ‘alcove’ + [‘guest houses’ or ‘hotels’ or ‘accommodation’] + city1 + city2… Intriguingly, Open Site Explorer analysis of domain metrics (Domain Authority, Followed Linking Root Domains, etc) ranks Alcove higher than all but one site appearing in 1st page of Google for ‘Serviced apartments bangalore’. Most of alcove’s links are from article directories (no spun articles were used), directories and link exchanges with relevant sites. Any suggestions and guidance on what we could do to remedy the situation would be greatly appreciated! Thanks0 -
Please help on this penalized site!
OK, this is slowly frying my brain and would like some clarification from someone in the know, we have posted multiple reconsideration requests the regular "site violates googles quality guidelines" .."look for unnatural links etc" email back in March 2012, I came aboard the business in August 2012 to overcome bad SEO companies work. So far i have filled several disavow requests by domain and cleared over 90% of our backlink profile which where all directory, multiple forum spam links etc from WMT, OSE and Ahrefs and compiled this to the disavow tool, as well as sending a google docs shared file in our reconsideration request of all the links we have been able to remove and the disavow tool, since most where built in 2009/2010 a lot where impossible to remove. We managed to shift about 12 - 15% of our backlink profile by working very very hard too remove them. The only links that where left where quality links and forum posts created by genuine users and relevant non spam links As well as this we now have a high quality link profile which has also counteracted a lot of the bad "seo" work done by these previous companies, i have explained this fully in our reconsideration request as well as a massive apology on behalf of the work those companies did, and we are STILL getting generic "site violates" messages, so far we have spent in excess of 150 hours to get this penalty removed and so far Google hasn't even batted an eyelid. We have worked SO hard to combat this issue it almost feels almost very personal, if Google read the reconsideration request they would see how much work we have done too remove this issue. If anyone can give any updates or help on anything we have missed i would appreciate it, i feel like we have covered every base!! Chris www.palicomp.co.uk
Intermediate & Advanced SEO | | palicomp0 -
I need help with setting the preferred domain; www. or not??
Hi! I'm kinda new to the SEO game and struggling with this site I'm working on: http://www.moondoggieinc.com I set the preferred domain to www. in GWT but I'm not seeing it reroute to that? I can't seem to get any of my internal pages to rank, and I was thinking it's possiblly b/c of a duplicate content issue cause by this problem. Any help or guidance on the right way to set preferred domain for this site and whiy I can't get my internal pages to rank? THANKS! KristyO
Intermediate & Advanced SEO | | KristyO0 -
Bounce rate and average visit time in an e-commerce site
Dear all, I am managing a Belgian online pharmacy (www.pharma2go.be) . The online pharmacy has a quite high bounce rate (+/- 79%) and low avg. visit time (< 1 minute). This could somehow be related to a choices that have been made in the past to also build the site in English (but without English product texts available - only Dutch and French). The reason is that people all over Europe could order. Another reason could be that also product on prescription are shown which cannot be ordered. This was chosen to still offer the visitors the product leaflets as a service. I am wondering if it would be beneficial for SEO to remove the English version and the on prescription products. At least if this would lower bounce rate and increase the average visit time. Thanks for your input. Kindest regards, Stefaan
Intermediate & Advanced SEO | | stefaanva0