Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Difference between search volume in KWT and Impressions in GWT
-
Hi there,
Sorry I've been a bit quiet of late, we're going through a huge rebranding exercise as well as staying on top of client work.
Anyway. I've got an issue with keyword research phase of a client remarketing.
Trying to decide which keywords to target (aren't we all?) The client has 3 months of back data in Google Webmaster Tools, which helps us to see Impressions, CTR and actual click-throughs etc.
Now, they rank #1 on Google.com for a certain keyword (logged out, of course).
According to Google Keyword tool (Logged in) there are 2.7million searches per month for this keyword. With the average CTR being 18% for a #1 keyword that should be bringing in 400k visits.
However, take the same keyword in Google Webmaster Tools and the impressions are actually around 1,600 per month with a CTR of 9%.
Different CTR's for different sectors I can accept. What I don't get is the vast difference between the impressions in GWT compared to the alleged search volume coming from the Keyword tool.
Really need to understand this so we can better select keywords and judge approximate traffic expected if ranking #1 for a keyword.
Any help would be really useful. Thank you!
-
This was indeed the problem - such a simple issue, but helps us in future to be wary of that stumbling block
Thanks! -
Ah, that may well be it. I didn't do the first stage keyword research, a colleague did, so we may have to refine it. I will have a look through the data again and will get back to you.
Thanks for the reminder.
-
My best Guess is that when you do the Research in the keyword tool you do not have on "exact" matching. It is often quite silly how large the numbers get if you don't do that.
The ctr of 9% on #1 keyword wouldn't be unusual if there is a Heavy contested key.word With ads above the search result
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Huge drop in rankins, traffic and impressions after changing to CloudFlare
Hi there, In October, one of our customer's programmer made a change on their website to optimize its loading speed. Since then, the all the SEO's metrics has dropped. Apparently, the change was to move to CloudFlare and to add Gzip compression. I was talking with the programmer and he told me he had no idea why that happened. Now comes 5 months later and the SEO metrics havn't come back yet. What seems so wierd is that two keywords in particular had the most massive drop. Those two keywords were the top keywords (more than 1k of impressions a month) and now its like there is no impressions or clics at all. Did anyone had the same event occur to them? Do you have any idea what could help this case?
Technical SEO | | H.M.N.0 -
Errors In Search Console
Hi All, I am hoping someone might be able to help with this. Last week one of my sites dropped from mid first day to bottom of page 1. We had not been link building as such and it only seems to of affected a single search term and the ranking page (which happens to be the home page). When I was going through everything I went to search console and in crawl errors there are 2 errors that showed up as detected 3 days before the drop. These are: wp-admin/admin-ajax.php showing as response code 400 and also xmlrpc.php showing as response code 405 robots.txt is as follows: user-agent: * disallow: /wp-admin/ allow: /wp-admin/admin-ajax.php Any help with what is wrong here and how to fix it would be greatly appreciated. Many Thanks
Technical SEO | | DaleZon0 -
How to remove Parameters from Google Search Console?
Hi All, Following are parameter configuration in search console - Parameters - fl
Technical SEO | | adamjack
Does this parameter change page content seen by the user? - Yes, Changes, reorders, or narrows page content.
How does this parameter affect page content? - Narrow
Which URLs with this parameter should Googlebot crawl? - Let Googlebot decide (Default) Query - Actually it is filter parameter. I have already set canonical on filter page. Now I am doing tracking of filter pages via data layer and tag manager so in google analytic I am not able to see filter url's because of this parameter. So I want to delete this parameter. Can anyone please help me? Thanks!0 -
Huge ranking difference between google and bing
I am trying to rank for the keyword "trash bags" I did a lot of on-page optimization and link building. We started ranking #2 on bing and yahoo but google seems to be stubbornly fluctuating between being as high as 20 and as low as 45 and even dropped our rankings for a couple of weeks. Is there any need for concern if google is acting so different from bing/yahoo?
Technical SEO | | EcomLkwd0 -
How to search HTML source for an entire website
Is there a way for me to do a "view source" for an entire website without having to right-click every page and select "view source" for each of them?
Technical SEO | | SmartWebPros0 -
Do search engines treat 307 redirects differently from 302 redirects?
We will need to send our users to an alternate version of our homepage for a few hours for a certain event. The SEO task at hand is to minimize the chance of the special homepage getting crawled and cached in the search engines in place of our normal homepage. (This has happened in the past so the concern is not imaginary.) Among other options, 302 and 307 redirects are being discussed. IE, redirecting www.domain.com to www.domain.com/specialpage. Having used 302s and 301s in the past, I am well aware of how search engines treat them. A 302 effectively says "Hey, Google! Please get rid of the old content on www.domain.com and replace it with the content on /specialpage!" Which is exactly what we don't want. My question is: do the search engines handle 307s any differently? I am hearing that the 307 does NOT result in the content of the second page being cached with the first URL. But I don't see that in the definition below (from w3.org). Then again, why differentiate it from the 302? 307 Temporary Redirect The requested resource resides temporarily under a different URI. Since the redirection MAY be altered on occasion, the client SHOULD continue to use the Request-URI for future requests. This response is only cacheable if indicated by a Cache-Control or Expires header field. The temporary URI SHOULD be given by the Location field in the response. Unless the request method was HEAD, the entity of the response SHOULD contain a short hypertext note with a hyperlink to the new URI(s) , since many pre-HTTP/1.1 user agents do not understand the 307 status. Therefore, the note SHOULD contain the information necessary for a user to repeat the original request on the new URI. If the 307 status code is received in response to a request other than GET or HEAD, the user agent MUST NOT automatically redirect the request unless it can be confirmed by the user, since this might change the conditions under which the request was issued.
Technical SEO | | CarsProduction0 -
How much authority does a 301 pass to a different domain?
Hi, A client of mine is selling his business to a brand new company. The brand new company will be using a brand new domain (no way to avoid that unfortunately) and the current domain (which has tons of authority, links, shares, tweets, etc.) will not be used. Added to that, the new company will be taking over all the current content with just a few minor changes. (I know, I wish we could use the old domain but we can't.) Obviously, I am redirecting all pages on the current domain to the new domain via 301 redirects on a page by page basis. So, current.com/product-page-x.html redirects to new.com/product-page-x.html. My client and the new company both are asking me how much link juice (and other factors) are passed along to the new domain from the old domain. All I can find is "not the full value" or variants thereof.My experience with 301 redirects in the past has been within a single domain and I've seen some of those pages have decent authority and decent rankings as a result of the 301 (no other optimization work was done or links were added). Are there any studies out there that I'm missing that show how much authority/juice gets passed and/or lost via a 301 redirect? Anybody with a similar issue see any trends in page/domain authority and/or rankings? Thanks for any insights and opinions you have.
Technical SEO | | Matthew_Edgar0 -
Different Results in Chrome, Firefox and IE?
I clear the cache and log out from any accounts and I still get different results for the same keyword if I use different browsers. Any idea whats going on? And which browser would have my true ranking?
Technical SEO | | musillawfirm0